Hotel users may be key to revival of Copia
Group offers plan to buy wine center
By JENNIFER HUFFMAN
Register Business Writer
October 28th, 2009
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Napa hotel guests could hold the future of Copia in their room keys.
A group of business people called the Coalition to Preserve Copia is hoping to gain local control of Napa’s defunct center for wine, food and the arts, and leaders propose to finance the estimated $30 million purchase by having hotel guests pay for a special bond to do so.
They suggest the creation of what’s known as a Mello-Roos district and are working to gain the support of local hotel operators to add a surcharge on rooms to pay for the bonds. If the plan goes forward, guests staying at specific city hotels would pay a tax or facilities fee on top of their room bill. John Salmon of the coalition noted that the proposed facilities fee “is not a general tax, and in no event would the general fund of the city of Napa be involved.”
“It’s a special facilities fee paid by a narrow group of parties that would benefit from the facility,” he said. “We’ve identified the bond, among other methods, as an appropriate vehicle to raise money,” Salmon said. But the city and two-thirds of the hotels in the district — the outlines of which are still to be determined — must agree.
Cassandra Walker, economic development director for the city of Napa, said the coalition approached her office about the Mello-Roos bond issue.
“We talked to the city manager and mayor and they said ‘yes’ on a concept level,” Walker said. But, “We need more details. Nothing has been officially endorsed,” she added.
The city of Napa doesn’t manage any Mello-Roos districts, also known as community facilities districts, Walker said. “But we have business improvement districts, landscape maintenance districts and property business improvement districts” that raise money for specific purposes, she said.
While Salmon is not ready to name names, he said, “We have talked to several of the hotel owners in proximity to Copia and they are generally supportive of the concept. Some have already confirmed their support in writing.”
Jeff Whitehead, general manager of the River Terrace Inn, said, “Our hotel has been approached by the group. We think they’ve latched onto something that might be a good solution.”
“We’re just proceeding cautiously because (of) the economy. If this were 2007, it’d be no big deal,” Whitehead said. “With everyone so rate-conscious right now, it’s a little harder to sell.”
“Copia suddenly going out of business was a blow to everybody,” he said. “We’d like to do what we can to be part of the solution.”
Should the coalition gain control of the 12-acre Copia property, Salmon said, it might also consider selling part of it, such as the five acres south of First Street and part of the parking lot north of First Street.
As the city establishes its downtown-specific plan, “We anticipate that there will be ideas as to what can be done with the north parking lot and south garden that could be explored,” Salmon said.
The plan assumes that the Coalition to Preserve Copia will be able to acquire the property, which is still the subject of complex bankruptcy proceedings at U.S. Bankruptcy Court in Santa Rosa.
Executives of the former center for wine, food and the arts are working with ACA Financial Guaranty Corporation, insurer for some $70 million worth of Copia bonds, to reach a deal on transfer of ownership of the property.
Selling some of the Copia property could raise money to repay ACA or recapture some of the $30 million asking price, Salmon said.
ACA seems receptive to the coalition’s ideas, Salmon said. “They are honestly concerned about doing the best thing for the community.”
ACA President Ray Brooks declined comment.
“I’ve seen the plans from the coalition,” said Copia President Joe Fischer. “We believe it is a very good plan. We have great confidence in John (Salmon) and Harry (Price) to continue to make progress on that as a real possibility for the property.”
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epicuria wrote on Jun 7, 2009 9:03 AM:
Also there will still be a board and "Friends of Copia" or whatever it's to be called, who will make outsized contributions because of their commitment to the community. "
duckfan wrote on Jun 7, 2009 10:09 AM:
alucawanza wrote on Jun 7, 2009 11:19 AM:
Using the same logic the city should fork up something as should residents (though not the grumps who pine for the Good Old Days when you could see the cows on the hill--but then they wouldn't know what to do once inside the building).
That's a joke, right? Why was this printed NVR? Name-calling is not allowed. Personal attacks are not allowed. Having been deleted myself several times I'm really aware of these issues. "Cow on the hill" folk? Wouldn't know what to do?
Get over yourself. "
forevernapan wrote on Jun 7, 2009 11:23 AM:
WINEWOMAN wrote on Jun 7, 2009 12:04 PM:
raybo wrote on Jun 7, 2009 12:08 PM:
krusty wrote on Jun 7, 2009 12:31 PM:
Whatever happens, I think they need to seriously consider something involving the Culinary Institute of America. The CIA offers short one week courses and daily cooking demonstrations. Those participating in the week long classes would have a few hotels to choose from within walking distance of the center and the daily cooking classes would be a good way to draw tourists and locals into the center. "
winefreak wrote on Jun 7, 2009 4:20 PM:
I'm still not clear on what the gameplan is, but will ACA have to ante up the $47 million shortfall with the $30 million purchase price to payoff the 2007 bondholders?
Their insurance guarantee is for the timely repayment of principal & interest on the bonds in case of a shortfall.
Does anyone know this? "
tuareen wrote on Jun 7, 2009 4:27 PM:
Research has shown that the only was to effectively revitalize a downtown area is to make it more wlcoming and liveable to the actual residents. People do not want to visit a depressing toen with a few over-priced tourist traps. People want to visit thriving communities. I like forevernapan's idea--a concert venue would rock attract locals (including people in outlying communities). THen tourists would have someting real to visit. "
MarshaMarsha wrote on Jun 7, 2009 4:34 PM:
Its death has not had any significant effect on the tourist industry.
Leave it alone, let it rest in peace. "
make napa better wrote on Jun 7, 2009 4:38 PM:
imantycris wrote on Jun 7, 2009 5:11 PM:
I went to a couple of the art exhibits but they were barely worth the admission fee. Plus I can watch cooking shows free on TV day and night.
If they can get it reopened they need to offer a lot more for the price of admission. Or drop the price drastically. "
thoughtank wrote on Jun 7, 2009 5:25 PM:
Copia was the "vision" of Robert and Margrite Mondavi and their crowd.
The Copia building is ugly as sin and it's purposes never served Napa well. I'm sure that those facts didn't stop the Mondavis from taking huge tax write-offs for their contributions.
Now the same group of people who worshiped at the alter of the Mondavis and sold their 'vision" for Napa want to take over the place? Oh, and they want to levy a special tax to pay for their plan?
Be wary. Be very wary. "
sickothis wrote on Jun 7, 2009 7:33 PM:
Imagine COPIA being able to host a meeting of say 1000 people. People that would all have to stay in the Valley, eat in the valley, shop in the Valley.
Those events are huge money for the towns that have the facilities to host them. "
tuareen wrote on Jun 7, 2009 8:12 PM:
winewoman wrote on Jun 7, 2009 8:44 PM:
krusty wrote on Jun 7, 2009 8:56 PM:
reneefannin wrote on Jun 7, 2009 10:58 PM:
Tuareen wrote on Jun 7, 2009 11:15 PM:
Tuareen wrote on Jun 8, 2009 8:53 AM:
epicuria wrote on Jun 8, 2009 9:14 AM:
Copia II will have to find a way to bridge this cultural divide, so the non chi-chi folks can find something of value taking place in the building. A properly designed program for a community center, financially enhanced by corporate rentals, may just do the trick. "
gardengirl wrote on Jun 8, 2009 1:43 PM:
To all of you with such a bad taste in your mouth about this institution, it's quite obvious that you do care what will become of Copia, else you wouldn't take the time to not only read this article, but also post your opinion. I think most of you locals who despised this institution visited it once in its infancy, decided you hated it and never gave it another chance. Uhhhhh, they hadn't been charging admission for over a year before they tanked...
I think it's quite sad that so many think the building represents Copia. The Center for Food and Wine is nothing without agriculture - there is no food and wine unless somebody grows it first. Truly the Garden is the best representation of what Copia was. Seeing how those rehired to tend those grounds since the closing only care about keeping the lawns mowed and watered; and how this community has trashed and looted the property... it's probably best that the South Garden gets bulldozed and turned into a hotel (because we need another one of those like we need a hole in the head) instead of the City purchasing it and turning into an outdoor event center and community gardens... "
epicuria wrote on Jun 8, 2009 11:34 PM: