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Hotel users may be key to revival of Copia
Group offers plan to buy wine center
Sunday, June 07, 2009
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Napa hotel guests could hold the future of Copia in their room keys.

A group of business people called the Coalition to Preserve Copia is hoping to gain local control of Napa’s defunct center for wine, food and the arts, and leaders propose to finance the estimated $30 million purchase by having hotel guests pay for a special bond to do so.
They suggest the creation of what’s known as a Mello-Roos district and are working to gain the support of local hotel operators to add a surcharge on rooms to pay for the bonds. If the plan goes forward, guests staying at specific city hotels would pay a tax or facilities fee on top of their room bill. John Salmon of the coalition noted that the proposed facilities fee “is not a general tax, and in no event would the general fund of the city of Napa be involved.” 

“It’s a special facilities fee paid by a narrow group of parties that would benefit from the facility,” he said.  “We’ve identified the bond, among other methods, as an appropriate vehicle to raise money,” Salmon said. But the city and two-thirds of the hotels in the district — the outlines of which are still to be determined — must agree.
Cassandra Walker, economic development director for the city of Napa, said the coalition approached her office about the Mello-Roos bond issue.

“We talked to the city manager and mayor and they said ‘yes’ on a concept level,” Walker said. But, “We need more details. Nothing has been officially endorsed,” she added.
The city of Napa doesn’t  manage any Mello-Roos districts, also known as community facilities districts,  Walker said. “But we have business improvement districts, landscape maintenance districts and property business improvement districts” that raise money for specific purposes, she said.

While Salmon is not ready to name names, he said, “We have talked to several of the hotel owners in proximity to Copia and they are generally supportive of the concept. Some have already confirmed their support in writing.”

Jeff Whitehead, general manager of the River Terrace Inn, said, “Our hotel has been approached by the group. We think they’ve latched onto something that might be a good solution.”

“We’re just proceeding cautiously because (of) the economy. If this were 2007, it’d be no big deal,” Whitehead said. “With everyone so rate-conscious right now, it’s a little harder to sell.”

“Copia suddenly going out of business was a blow to everybody,” he said. “We’d like to do what we can to be part of the solution.”

Should the coalition gain control of the 12-acre Copia property, Salmon said, it might also consider selling part of it, such as the five acres south of First Street and part of the parking lot north of First Street.

As the city establishes its downtown-specific plan, “We anticipate that there will be ideas as to what can be done with the north parking lot and south garden that could be explored,” Salmon said.

The plan assumes that the Coalition to Preserve Copia will be able to acquire the property, which is still the subject of complex bankruptcy proceedings at U.S. Bankruptcy Court in Santa Rosa.

Executives of the former center for wine, food and the arts are working with ACA Financial Guaranty Corporation, insurer for some $70 million worth of Copia bonds, to reach a deal on transfer of ownership of the property.

Selling some of the Copia property could raise money to repay ACA or recapture some of the $30 million asking price, Salmon said.

ACA seems receptive to the coalition’s ideas, Salmon said. “They are honestly concerned about doing the best thing for the community.”

ACA President Ray Brooks declined  comment. 

“I’ve seen the plans from the coalition,” said Copia President Joe Fischer. “We believe it is a very good plan. We have great confidence in John (Salmon) and Harry (Price) to continue to make progress on that as a real possibility for the property.”
23 comment(s)

epicuria wrote on Jun 7, 2009 9:03 AM:

" This approach has great merit. It links a form of taxation to the beneficiaries of the tax. Would that all taxes be able to show this linkage (instead we grouse that those "others" benefit while we pay the bills). Using the same logic the city should fork up something as should residents (though not the grumps who pine for the Good Old Days when you could see the cows on the hill--but then they wouldn't know what to do once inside the building).

Also there will still be a board and "Friends of Copia" or whatever it's to be called, who will make outsized contributions because of their commitment to the community. "

duckfan wrote on Jun 7, 2009 10:09 AM:

" Epicuria: You are on something if you think the tax payers should pay for Copia. A vote would overwhelmingly show you that the residents do not care. This building was built for tourists and the wine elite. It is glaringly obvious that if you don't tailor your business to involve the "cow on the hill" folk...you close your doors. I for one smiled when the Wine Shrine went bottoms up! "

alucawanza wrote on Jun 7, 2009 11:19 AM:

" epicuria says:
Using the same logic the city should fork up something as should residents (though not the grumps who pine for the Good Old Days when you could see the cows on the hill--but then they wouldn't know what to do once inside the building).

That's a joke, right? Why was this printed NVR? Name-calling is not allowed. Personal attacks are not allowed. Having been deleted myself several times I'm really aware of these issues. "Cow on the hill" folk? Wouldn't know what to do?

Get over yourself. "

forevernapan wrote on Jun 7, 2009 11:23 AM:

" Why should we try and save something that has never been an asset to the valley. I work in the wine industry , and when speaking with guests, you hardly found any that were interested. I myself would love to see a venue such as a concert facility, the city of Napa could run it, and still do the same thing being planned, hotel tax. "

WINEWOMAN wrote on Jun 7, 2009 12:04 PM:

" So, how would the hotels benefit from Copia? What is the "new" Copia? Duckfan, shame - smiling when something goes under. This is our community. Anything "going under" hurts the entire community. "

raybo wrote on Jun 7, 2009 12:08 PM:

" I'd comment on the great value of a re-opened Copia, but once inside I wouldn't know what to do, so I guess my comments would have no value. Poor, poor pitiful me. "

krusty wrote on Jun 7, 2009 12:31 PM:

" Well if you're going to charge the tourists in order to keep Copia open, you have to make it a tourist spot. We can't expect tourists to pay for it and for it to cater to only our wants.

Whatever happens, I think they need to seriously consider something involving the Culinary Institute of America. The CIA offers short one week courses and daily cooking demonstrations. Those participating in the week long classes would have a few hotels to choose from within walking distance of the center and the daily cooking classes would be a good way to draw tourists and locals into the center. "

winefreak wrote on Jun 7, 2009 4:20 PM:

" There are currently approx. $77 million in outstanding tax-exempt bonds for Copia.

I'm still not clear on what the gameplan is, but will ACA have to ante up the $47 million shortfall with the $30 million purchase price to payoff the 2007 bondholders?

Their insurance guarantee is for the timely repayment of principal & interest on the bonds in case of a shortfall.

Does anyone know this? "

tuareen wrote on Jun 7, 2009 4:27 PM:

" I was so happy when Copia went bust...I could not understand why people were so ethusiastic about an ugly Taj Majal built by an old rich guy to commemorate himself.
Research has shown that the only was to effectively revitalize a downtown area is to make it more wlcoming and liveable to the actual residents. People do not want to visit a depressing toen with a few over-priced tourist traps. People want to visit thriving communities. I like forevernapan's idea--a concert venue would rock attract locals (including people in outlying communities). THen tourists would have someting real to visit. "

MarshaMarsha wrote on Jun 7, 2009 4:34 PM:

" Copia is dead.

Its death has not had any significant effect on the tourist industry.

Leave it alone, let it rest in peace. "

make napa better wrote on Jun 7, 2009 4:38 PM:

" We could repave all the roads in Napa with this money! Why save something that didn't work? "

imantycris wrote on Jun 7, 2009 5:11 PM:

" The problem with Copia was not that it was too upscale. It's that "there's no there there." Other than old movies on Friday night and Julia's Kitchen the place had nothing much to offer.

I went to a couple of the art exhibits but they were barely worth the admission fee. Plus I can watch cooking shows free on TV day and night.

If they can get it reopened they need to offer a lot more for the price of admission. Or drop the price drastically. "

thoughtank wrote on Jun 7, 2009 5:25 PM:

" Beware of developers seeking public taxation and funds for the "good" of the community.

Copia was the "vision" of Robert and Margrite Mondavi and their crowd.
The Copia building is ugly as sin and it's purposes never served Napa well. I'm sure that those facts didn't stop the Mondavis from taking huge tax write-offs for their contributions.

Now the same group of people who worshiped at the alter of the Mondavis and sold their 'vision" for Napa want to take over the place? Oh, and they want to levy a special tax to pay for their plan?

Be wary. Be very wary. "

sickothis wrote on Jun 7, 2009 7:33 PM:

" COPIA will be reborn as a conference center. That's where big money goes. There are a ton a big corporate types that would LOVE to hold meetings here but Napa just doesn't have the space.

Imagine COPIA being able to host a meeting of say 1000 people. People that would all have to stay in the Valley, eat in the valley, shop in the Valley.

Those events are huge money for the towns that have the facilities to host them. "

tuareen wrote on Jun 7, 2009 8:12 PM:

" Thank you, imantycris. Thank you, thoughtank. Copia never had much to offer. It was a huge financial sink hole and an embarrassment to the community. . I was appalled at our community fawning over a decrepit, unpleasant rich guy who was actively union busting and opposing decent working conditions for the very workers who made him rich. "

winewoman wrote on Jun 7, 2009 8:44 PM:

" I was a member of Copia and I enjoyed the events, speakers, classes, restaurant, exhibits, fundraisers, wine tastings, food tastings, music events, chef presentations, garden, annual garden sale, etc. Most importantly, Copia was the one of only two venues in the United States that offered the WSET program. The others in New York and London. People who took and passed this program worked very hard for their credentials - one that opens doors in the wine industry. I'm very sorry that the people posting here didn't appreciate Copia. Certainly it had it's problems - but to me, and many others, we appreciated what it offered and we benefited from it. "

krusty wrote on Jun 7, 2009 8:56 PM:

" taureen, for your information Copia was more than just Mondavi. Chalone, Cosentino, Franciscan and Beringer all donated large sums of money. That "rich guy" (Mondavi) gave everything he made off the sale of his control of the winery to charities or projects such as Copia that he believed would benefit the valley he loved. Margrit wasn't left with much. He also paid his workers more than anyone else when he was in control. He had his flaws, but you seem to have him all wrong. I suggest reading "House of Mondavi." It's available at the library. You'll learn a lot about the kind of person Robert Mondavi was. "

reneefannin wrote on Jun 7, 2009 10:58 PM:

" Everyone loves to criticize the entrepreneurs....as they improve on the craft or just sit idely by and watch others create something that they can tehn criticize...it is sport to criticize those who initiate...leave Robert Mondavi alone...most of you who speak your ugly words would give anything to have walked in his shoes if you had half the mind or half the chance.... "

Tuareen wrote on Jun 7, 2009 11:15 PM:

" Hi Krusty--I probably could read "House of Mondavi", but no matter how well written it is, it cannot rewrite my personal experience with that family. I would happily pay lots of money for it if there were any hope that it could. But unpleasant memories aside--Copia was the inanimate equivalent of a naked emperor. I hope they can find some use for that ugly building, but I will not support a plan to tax tourists in order to salvage that dreadful mistake. "

Tuareen wrote on Jun 8, 2009 8:53 AM:

" Krusty, so what "charities" did Mondavi spend money on? (I do not consider solisistic monuments to fall under that category.) How sad that Margrit was not left with much. I heard his first wife did not fare so well with the ruler of the House of Mondavi, either. "

epicuria wrote on Jun 8, 2009 9:14 AM:

" As one can see from the range of comments to this article, Copia epitomizes the cultural divide in Napa. To many residents who were not just indifferent to the project it represented everything they find objectionable about the "Wine Country Lifestyle"--the decadence, indulgence, elitism, frivolity, disdain for the larger community, idol worship...the list could go on and on. To the supporters it brought the Good Life to Napa--a relative backwater. Tastings, art shows, author presentations, jazz, gardening and cooking advice represent sophistication and taste that comes from class. It's no surprise then that the topic generates so much rancor.

Copia II will have to find a way to bridge this cultural divide, so the non chi-chi folks can find something of value taking place in the building. A properly designed program for a community center, financially enhanced by corporate rentals, may just do the trick. "

gardengirl wrote on Jun 8, 2009 1:43 PM:

" I'm with winefreak - how is it that the bond insurer is willing to eat $47 million with this sale?

To all of you with such a bad taste in your mouth about this institution, it's quite obvious that you do care what will become of Copia, else you wouldn't take the time to not only read this article, but also post your opinion. I think most of you locals who despised this institution visited it once in its infancy, decided you hated it and never gave it another chance. Uhhhhh, they hadn't been charging admission for over a year before they tanked...

I think it's quite sad that so many think the building represents Copia. The Center for Food and Wine is nothing without agriculture - there is no food and wine unless somebody grows it first. Truly the Garden is the best representation of what Copia was. Seeing how those rehired to tend those grounds since the closing only care about keeping the lawns mowed and watered; and how this community has trashed and looted the property... it's probably best that the South Garden gets bulldozed and turned into a hotel (because we need another one of those like we need a hole in the head) instead of the City purchasing it and turning into an outdoor event center and community gardens... "

epicuria wrote on Jun 8, 2009 11:34 PM:

" The difference between the value of the bonds and the sale price of the building reflects the current market value of the site. ACA can't sit around waiting for the real estate market to bounce back; they are required to liquidate even if they have to eat millions. "

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