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Group of locals enters Copia fray
Copia, the American Center for Wine, Food and the Arts, hope to sell the Napa facility by the end of the year and move operations to San Francisco. J.L. Sousa/Register | Buy photos
Salmon, Price explore the revitalization of wine center site
Saturday, April 25, 2009
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A group of Napa Valley residents has joined forces to explore ways to preserve Copia’s building and grounds for local and visitor use. 

The Coalition to Preserve Copia hopes to develop a re-use and financial plan allowing Copia re-open in a new form, one that is both financially sustainable and community focused. 
The fledgling group includes local business people, investors, developers, advocates and vintners. The coalition is in early talks with Copia and bond insurer ACA Financial Guaranty Corporation to buy or lease the property.

The genesis of the group began with local developers Harry Price and John Salmon and Dorothy Lind-Salmon, a longtime booster of downtown Napa business.
“Nobody was happy to see Copia closed,” John Salmon said. “We set out to build a core group that would be able to connect to various constituencies in the valley.”

A group of 13 advocates and leaders recently met to discuss options for the distressed property.
Their first meeting generated ideas, including turning interior spaces into conference facilities and demonstration kitchens into TV studios. Copia could become a place for tourists to start their visit to Napa Valley.

“These are ideas to be explored,” John Salmon said.

General consensus is that the facility should serve a broad spectrum of public needs and achieve as many of Robert Mondavi’s goals as possible, he said.

“We are at the beginning stages of brainstorming,” said Brian Kelly, head of Charter Oak Bank and another member of the Coalition to Preserve Copia.

“We have a group of people who are trying to figure out if something can be done to preserve this wonderful facility,” Kelly said. “We want to preserve this jewel for our community. How do we do it so that it’s a win-win for everybody?” 

Any new plan would be a collaborative, financially sustainable effort involving residents, the city and the county, John Salmon said. “This time let’s get the community involved. We don’t want to leave the building empty. We’re trying to find a path to resolve issues and get the building back in service.”

Tyler Anderson, a downtown business owner and member of the coalition, said, “A lot of people feel burned by Copia. Let’s take this diamond in the rough and make it a beautiful centerpiece in the valley.”

How will the group navigate the bankruptcy process, including the competing interests of claims trader Copia Claims and bond insurer ACA? What about the restrictions on use of interior space because Copia received tax-free bonds?

It’s too soon to say, John Salmon said. “All of these issues will be addressed,” he said. “It’s a work-in-progress.”

The group met with ACA representatives for the first time on Wednesday. “We’re having good conversations with both ACA and Copia,” Salmon said. At the same time, the group could also file its own bankruptcy plan for the center, he said.

To this point, Copia’s future had been in the hands of lawyers and insurance companies. This is a chance for locals to influence what happens on the 12-acre property on First Street, Kelly said.

“Our community has the responsibility to study and consider various options which may maintain this facility for the benefit of our businesses and residents,” he said.

The coalition is concerned that outside buyers or investors will not make the best use of the property. “An outsider is less likely to hit the nail on the head,” Anderson said. 

Representatives for ACA and Copia declined to comment.
8 comment(s)

krusty wrote on Apr 25, 2009 12:40 AM:

" Knowing Harry Price is involved tells me things could be promising. He's been a leader in the revitalization of downtown and he makes sound business decisions. I would love to see Mr. Price and the other members of the group work something out.

Copia is an easy target for criticism but along with the flood project, it was one of the important pieces of the rebirth of downtown. Downtown seems to be doing okay without it but it would be nice to see a center aimed at both locals and tourists alike re-opened in Copia's place. "

Dhappel54 wrote on Apr 25, 2009 8:17 AM:

" The space and location lend themselves to a myriad of possible private and public uses. I would think that it could serve as both a community center for performance and conference facility (with the Verasa and Ritz projects next door...). I wouldn't be adverse to a public investment if it assured good public uses of the space. Lastly, but not least significantly, some use geared towards children and teens is badly needed in Napa. "

Billyball wrote on Apr 25, 2009 8:39 AM:

" Not at all surprised to see Dorothy Lind-Salmon's name pop-up in a story suggesting a possible local solution for the Copia quandry. The day of the Copia bankrupcy announcement, I suggested, in this space, that her experience in trying to bring a performing arts and convention center to the Napa Fairgrounds made her a likely source of valuable insight for possibilities for re-inventing the property to better serve the City. Glad to see she and others had the same feeling... "

jimmie wrote on Apr 25, 2009 9:15 AM:

" It seems to me that it could be a permanent wine "fair" with wineries paying a fee for a 100 square foot space that they could decorate and pour tastes for visitors. Then, the visitors could buy bottles from the various producers at a central checkout. It's a fantastic venue for wine tastings and music events.

There could be other wine-related and gift shops, as well like at Oxbow. Critical mass is the key to making it a destination.

The theater could show wine movies all day, other features in the evening. Promoters could plan events. All of this would require a great management plan with clear guidelines to rent the various spaces. I just don't see what else would work.

The last piece is a playground, of sorts, because parents could tag-team while the kids run wild in this awesome setting. As a parent, I know that always seemed to be a missing piece, as great as the kids garden was. "

reason-ator wrote on Apr 25, 2009 12:03 PM:

" Good Luck to them !

Maybe they can turn this into something I'd be interested in visiting. "

CareAboutTheFuture wrote on Apr 25, 2009 12:37 PM:

" The Coalition to Preserve Copia has set up a Group Page on Facebook at

www.facebook.com/group.php?gid=68920107966

You can add your thoughts for the future of the property there too. "

surfdogge69 wrote on Apr 28, 2009 12:57 PM:

" Good Luck. As a 7 year former employee I was saddened to get laid off and then see the total demise and the sad commentary on all aspects of Copia. The idea is still a great one for the Town of Napa and the area. Alot of people besides the Mondavi’s put alot of effort into this creation. Combinations of many factors contributed to this current situation. The public in general, had a total lack of RESPECT for the Copia grounds and building. Kids skateboarding on the $10,000 granite countertop in the south pavilion, Farmer’s Market guests harvesting the gardens without regard for others are just a couple of examples of this disrespect. The Market itself cost Copia approximately 6 to 8 thousand dollars per year in Maintenance and Administrative costs, and Copia never charged the market for space use. They got nothing but arguments when Copia had paid events in the area that helped to pay for their free usage and lots of bad comments/publicity. There were and still are alot of great people supporting the idea of Copia, at the top of that list is Melinda Pitcher, former Garden educator at Copia. She is spearheading groups of volunteers trying to keep the Gardens viable until someone takes the responsiblity. Fighting water and electrical shut downs, threats of arrest, these volunteers are doing wonderful things. I hope for the sake of the Town of Napa, their efforts are not in vain. Even if Copia had stayed open, there were and still are plans afoot to redevelop the property and keep just a small fraction of the dream alive. "

thoughtank wrote on May 30, 2009 7:36 PM:

" Jimmie: A wine "fair" where parents could taste wines and get drunk while their kids run around annoying people and getting into trouble?...Wait a minute...that sounds an awful lot like downtown Napa, especially the "Chef's Market." And a theatre showing wine-related movies all day? That outta pack 'em in!

Billyball, you think it's a good thing that Dorothy Lind-Salman and her husband want to help "direct" this effort? Oh, and Brian Kelly? These are the same group of pro-growth/pro-development advocates who would like nothing more than to see the Napa Valley continue on it's quest to become the wine mecca playground for the wealthy!

Look at the last board of directors for Copia and I'm sure you'll see the developers and their lawyers were well represented.

Please, let it sit empty if this rehashed winecountry themepark is all the "community" can come up with. "

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