Work your publicity

One of the advantages of having a small business in Napa County is our size. The county is small enough that local businesses and community events are featured, yet we are big enough to have our own, local print media. Getting your business featured in the local media can obviously boost sales, but it can also provide you more credibility with vendors, bankers and the community at large. Media attention can be very important, but it is only a small part of your overall promotion strategy.