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A failed Revolution
Napa cafe owners blame restrictions, complaints for downfall
Thursday, January 08, 2009
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Café Revolution, formerly The Smoking Cat, has closed, taking with it the dream of two young Napans.

Jackie and Michael Mendez, both 23, labored without pay for 15 months to make their Main Street cafe a comfortable spot where young people could gather to talk, sing and recite poetry.
The dream fell apart when the city, responding to neighborhood complaints, imposed restrictions on hours, entertainment and outdoor dining, the owners said.

In the cafe’s final months, Café Revolution ended up serving mostly a middle-aged clientele, not local youth in need of a place to go, Michael Mendez said.
“We couldn’t do anything we needed to make money,” said John Hammond, Jackie Mendez’s father, who estimated that he lost $300,000 in the venture.

The original business plan called for a coffee house with an outdoor hookah bar where customers could smoke tobacco in an age-old Middle Eastern way.
The hookah bar would have been a big revenue generator, Hammond said. Instead, hookahs generated controversy and restrictions that fatally wounded the cafe, he said.

Hammond is bitter about the city’s treatment of their business. “It appears that we have sold our youth out for tourists,” he said.

“In a normal city, when you open something cool, they let it fly,” Michael Mendez said. In Napa, “if it’s not a wine bar, don’t bother.”

Clashing cultures

Napa put the kibosh on the hookah patio, while also banning outdoor dining. Electronic music was prohibited, while acoustic entertainment on open mic nights had to end by 8 p.m. so as to not disturb a nearby family.

The Smoking Cat opened in October 2007 at Main and Napa streets, in the space formerly occupied by Gina’s Deli. The owners thought the site’s commercial zoning would allow a variety of services geared to students and young adults.

Complaints started immediately. The proposed dining/hookah patio sat beneath the bedroom windows of a residence and across the street from St. John the Baptist Catholic School.

School principal Nancy Jordan wrote a letter to the city complaining of “loitering, young people smoking, inappropriate displays of affection, foul language and police activity, all within earshot of our students.”

In May, the Napa Planning Commission imposed tight restrictions, with several commissioners saying the cafe owners had ignored city regulations and had run roughshod over the family living next-door.

In a meeting Tuesday with a reporter at now-shuttered Café Revolution, the owners said they had tried to accommodate neighbors and follow city rules, but city requirements kept changing.

“I think it’s all driven by fear,” said Linda McIntyre, a local attorney who became a partner last summer in a last-ditch effort to keep the cafe alive. “Fear of the unknown. Fear of losing control. Fear if we allow this, what else will come in?”

Hammond said city officials were unsympathetic to their goal to attract young adults who have few entertainment options in town.

The neighboring family should have known that outdoor activities were possible when they bought next to a commercial property, he said.

As for St. John’s concerns, Hammond said hookah and live music would have been confined to evening hours to avoid students.

Noise and neighbors

Marlene Demery, the city’s interim planning manager, said the city was not hostile to the concept for The Smoking Cat, but did have problems with the location.

With two residences bordering the rear patio, “it was not a great location,” Demery said. “Nobody would have been concerned if it had been closer to downtown.”

Before the Planning Commission nixed acoustic entertainment after 8 p.m., police had responded some two dozen times to noise complaints involving customers standing outside at night. In every instance, police said the volume was not excessive for a commercial establishment, but had disturbed a neighbor, Hammond said.

While the cafe has operated without police visits since, those encounters drove away customers, he said. Open mic nights don’t work when they stop at 8 p.m., he said.

In recent months, the cafe underwent a name change and added groceries to its offerings. It continued to show cartoons on Saturday mornings and vintage movies on Saturday evenings.

The cafe also began selling inexpensive boxed lunches to St. John’s students whose parents wanted healthy offerings, Jackie Mendez said.

These efforts were not enough. After running through $300,000, there was no money left for promotion, Hammond said. The cafe shut down for New Year’s Eve and did not reopen.

Jordan, the St. John’s principal, lamented Wednesday the passing of Café Revolution. “We’d really come to a good place,” she said. “It felt like they’d hit their stride. It felt like they knew what the neighborhood needed.”

Students and parents had come to use the cafe for meals and snacks, Jordan said. Objections faded when the owners dropped the hookah idea and outdoor smoking, becoming a regular deli-coffee house, she said.

Jackie Mendez said she will pursue a career as an interior designer. She is considering opening a bed-and-bath store, but not in Napa. Her husband intends to finish at Napa Valley College, where he is studying photojournalism, and go on to a four-year school.

Jackie and Michael should be proud of themselves, McIntyre said. They created a “Berkeleyish” coffee house, putting “their heart and soul into every cup of coffee and every sandwich.”

“It wasn’t supposed to turn out this way,” Jackie Mendez said. “That’s a year and a half of our lives that we lost.”

You’ve learned invaluable lessons about life, McIntyre said. “You guys have a lot under your belt that will carry you.”

Michael Mendez said he would savor memories of open mic nights when the cafe was crowded with young people having a hometown experience that no Starbucks could ever provide.

“It was nice to stand back and look at what we had created,” he said. “A lot of people thanked us every day for bringing something else” to Napa.
69 comment(s)

CaliGrown707 wrote on Jan 8, 2009 12:27 AM:

" this was a horrible loss. the city of napa should be ashamed as should anyone who complained! finally another option for my generation instead of loitering in in-n-out parking lot on the look-out for police telling us to leave or going to the over-priced movie theaters to sit outside because it's not worth it to spend the money for a movie. or going to the bowling alley which also costs too much. finally some place we could go and enjoy ourselves without being harrassed and without causing problems in the neighborhood. but of course a few people had to ruin it for the rest of us and of course the city of napa had to jump in and destroy a good thing. if it doesnt cater to tourism, it isnt worth being in napa. thats how they think! i am so sick and tired of this! what's wrong with a hookah bar! it's not like it's a strip club! come on! as for the families living nearby, i have no sympathy and no pity for you! as was stated in the article, you should have KNOWN moving into a house next to a commercial property that there are certain things you have to deal with. its like people dealing with noise next to the fairgrounds or an airport. it comes with the territory. if you don't like it, then move to a house that's NOT next to a commercial property! i am disgusted by this horrible injustice!

to Jackie and Michael Mendez, thank you for attempting to provide for a dire need in napa! i am so sorry that this had to happen. may you be blessed in whatever you do with the rest of your lives. you deserve it. "

informed wrote on Jan 8, 2009 1:33 AM:

" What a loss. Shame on the City of Napa for driving a small business that tried to do the right thing into the dirt. "

spiderjerusalem wrote on Jan 8, 2009 3:31 AM:

" The City of Napa doesn’t want the people who live and work in Napa to have any type of fun. Unless a buissness is geared to tourist in this town the city wants to kick you out of the downtown area. "

VERUM wrote on Jan 8, 2009 5:15 AM:

" Location, location, location! This situation ignored this simple old cliche. This viable business could do well in nearby commercial properties. "

Ironbookworm wrote on Jan 8, 2009 5:21 AM:

" Let's not feel bad. 15 months without pay was a clue that the cafe was not meant to be. Stop blaming everyone else. "

this_is_alfred wrote on Jan 8, 2009 5:52 AM:

" The place was a dump,I'm glad it has closed. "

loomco wrote on Jan 8, 2009 6:04 AM:

" An expensive lesson in how not to write a business plan. More research before opening might have shown that there was:
a) a school across the street
b) residences adjoining
c) "young people needing a place to hang out" don't spend any money.

The idea was a little too progressive for most people in Napa but don't blame the city because you didn't do your homework first. "

kbf wrote on Jan 8, 2009 6:10 AM:

" The Mendezes had a good idea just a bad location. Part of the problem is the young adults not policeing themselves. Napa dosen't have and has never really had something for the young people to do even thirty years ago.
Maybe the location just wasn't right but then where would you go in Napa that dosen't have high rents-look at Salvation Army thrift store.
Keep your dream alive maybe alter it some. Now you realize what us older people have said--Napa is all for the tourists. "

proudmama2 wrote on Jan 8, 2009 6:25 AM:

" Is there any other place in town that would support your business? One that is more in the downtown area? OR are the rents too expensive there for most people? "

skippert wrote on Jan 8, 2009 6:52 AM:

" This is just sad. I am sorry to you guys that Napa is so narrow minded. When you first opened your doors, I thought wow this is going to be cool. But not for long. Napa will never change for the better. Your ideas were right on track but in the wrong city. "

Dirty Napkin wrote on Jan 8, 2009 6:53 AM:

" Now where will Steve from Honor Studint eat?? He needs food darn it! Sorry about the business, but anything out of the "Napa ordinary" is going to fail. Napa city council and Napa PD will see to it. "

abouttime wrote on Jan 8, 2009 6:53 AM:

" This is not about local vs. tourists, wine vs. coffee. This is at core an example of the arrogance of Mike Parness the city manager and total lack of imagination for anything other than a bureaucratic meeting of our Mayor. These "leaders" are people with no style, no appreciation for what's cool or hip and a vision that's limited to a rear view mirror. I hope that Jackie and Michael will stay and maybe run for office someday. "

Rich wrote on Jan 8, 2009 7:03 AM:

" CaliGrown707, it is called respect.
Why should anyone need to move because a group will not respect their right to a little peace and quiet.
You people could have policed yourselves you know .....
So don't blame it on the city or the poor folks "next door" "

mominapa wrote on Jan 8, 2009 7:46 AM:

" I would have been surprised if this business had flourished considering where it was. Not the location in the City of Napa, but the City of Napa itself.
There is nowhere in Napa that would have tolerated this business and that is the sad truth. Napa likes to think of itself as a place that thinks outside the box but that is so totally false that I have a hard time even imagining it. Good idea, good people and good intentions. Those three criteria are a formula that in Napa is doomed to failure. Some years back I tried to start a business here and was shut down in little more time than these young people were given. Jackie and Mike, you could have opened that business anywhere but Napa Valley and you would be millionaires by now. Napa obviously does not like young people because they give them nothing - no gathering places, no skating rink, no teen club, no real dance clubs with good music. Copia, with all its money backers and elite clientele couldn't even make it here so what chance did you have? Take your great idea and your fantastic intentions and make a gift of them to a town who will appreciate you. I am so sorry it could not be Napa. I can't retire here either because I am not in the group who can afford the condos on Main St. on the River.

AGAIN PEOPLE: It is here as I said it would be over and over again - NAPA EXISTS FOR THE ELITE AND THOSE WHO SERVE THEM. If you do not have a business which caters to the rich from elsewhere, you are out!! "

marcydeeds wrote on Jan 8, 2009 8:00 AM:

" I agree with Caligrown and am also saddened by this loss. It was such a charming cafe with good food and nice owners.

Sadly downtown real estate is too overpriced for a place like this so they tried a commercial zone on the fringe of downtown.

We kive a residential area downtown and we are annoyed by our neighbors at least 2X times a week with their drinking, partying, loud noise and loose dogs and we have NEVER once called the police. Although we are homeowners, we have been subjected to lousy renters next door for years and we chalk it up to living next door to a house that can't seem to attract a good tenant. Are we disappointed, of course but we don't waste a lot of time and resources complaining about it.

I think there are other ways this could have been handled. What a shame for the young people who enjoyed it.

It's very sad about the financial loss as well. We'll miss this cafe and wish there was some way it could have worked out. "

jwk wrote on Jan 8, 2009 8:13 AM:

" Unfortunately the plan (Concept) was flawed and headed for failure from Day One in this Town. And that location and type of setting was definitely not the best place to succeed. Quite a shame as It appeared like they really busted their fannies on this.. "

wined0wnnapa wrote on Jan 8, 2009 8:13 AM:

" where will our kids go to smoke hookah now?!? "

localmama wrote on Jan 8, 2009 8:31 AM:

" It's unfortunate that this couples dream didn't pan out. I agree with the lot of you that people who don't want noise should never buy a home next door to a commercial building, I believe they will never be satisfied. But mominapa's comment " Napa exist for the elite and those who serve them"...well think about it? Who do you think will support a business surely not young people without any money. It's the wealthy in Napa that support our locals not just the tourist. And yes they are there to be served....duh "

fedupinnapa wrote on Jan 8, 2009 8:39 AM:

" While I am sorry to see two young entrepreneurs fail in a venture. As "loomco" noted this was a poorly conceived concept for this location. They were trying to start a hookah and at one point applied for a beer and wine license all across from a school and in the middle of a neighborhood. This is simply bad research and planning. While the concept could have succeeded in other areas this property was a very poor choice. "

truthteller wrote on Jan 8, 2009 8:41 AM:

" Abouttime is exactly right. Our mayor ran unopposed. That is a crime. It is about time that a new generation of real local people step up and run for office. Let's take this town back. "

samaker wrote on Jan 8, 2009 9:02 AM:

" they can blame the city all they want, but in all actuality the whole headache and claimed 300,000 dollar loss could have been easily avoided, had the owners looked into getting permits for what they intended to do at this location prior to obtaining a lease and opening...the only persons whose fault this is is their own....oh well? "

napablogger wrote on Jan 8, 2009 9:07 AM:

" It kind of seems like both things are true to me, that their location may have been a problem, but the local culture is sure over bearing with business regulations. It is very difficult for any business to get started in Napa with all the permitting regs and requirements, taxes, fees, etc. The moralistic do gooder liberal culture around smoking and noise doesn't help either.

They are young entreprenuers and most people who are successful fail a few times (or more) until they figure out how to make it work. I hope they come back "

samaker wrote on Jan 8, 2009 9:08 AM:

" ironbookworm; this_is_alfred.....tu che, couldn't have put it better myself. "

NapaCitizen wrote on Jan 8, 2009 9:14 AM:

" Location, location, location. The major flaw in the business plan. This was a poor location for the venture. "

nwnapan wrote on Jan 8, 2009 9:19 AM:

" Good for you two for following your dreams and passion. Do NOT lets this deter you from continuing on this path. Many, many successful people have encountered setbacks in their lives. Learn from this experience. It's worth more than any MBA program could have ever taught you. "

cheezcakemaker wrote on Jan 8, 2009 9:39 AM:

" The city may be tough to deal with but an outside hookah bar across from a grade school? Common sense tends to say no! Major life lesson in creating a business plan and making sure you get paid. $300k for a couple of months of operation? Dang expensive lease or an expensive life lesson of being a small business owner. Someone didn’t get the memo that small business owners never make any money! "

enapa wrote on Jan 8, 2009 9:39 AM:

" What did kids do for fun 30 years ago in Napa? Just curious as I am of the younger generation. "

cagirl wrote on Jan 8, 2009 9:45 AM:

" This really doesn't surprise me because it's been the same story in Napa for years--remember when the old Red Hen location had music over 25 years ago--completely rural location but the neighbors complained--Napa has now become a place where it is more expensive to go out and have dinner than in San Francisco--except after dinner, there isn't much to do for those of us rock and rollers. Mr. Hammond, I suggest that if you had 300K to invest in this project, you may reconsider and invest your money in college education for this couple--outside of Napa they will need it in order to get ahead--in Napa they can only count on the wine industry, restaurants, construction, or teaching---other than that, Napa is a big nothing. "

loomco wrote on Jan 8, 2009 10:37 AM:

" Just think of the high-end roller rink they could've opened with 300k! "

mominapa wrote on Jan 8, 2009 11:00 AM:

" Localmama, it seems that you have an elitist attitude when it comes to "being served". Fine, there are always those who are there to serve them (or you), but when locals want to go into business with less than a million dollars behind them, they should be given the chance. Community involvement would have helped. These people got the book thrown at them just for trying. That is just wrong.

"enapa" to answer your excellent question, as a teenager in Napa, our expections were not the same as they are now and we found things to do on our own. The City of Napa has NEVER been interested in kids and that has not changed in the 45 years I have lived here. Most of us could not afford cars so we piled in to cars or pick-ups of our friends and drove upvalley and picked grapes for less than 50 cents a lug after school and week-ends. Can't do that now. Labor laws, insurance, etc. We went to the fair when it came, we had ONE indoor movie theater and a drive-in movie and they were always full. We walked downtown dressed in jeans that fit like the paper on the wall with a rattail comb in our back pockets and "cruised" First St. when it ran both ways. We did low tech, fun things that cost very little money and we had a pretty good time, but the City of Napa was not helpful to us in our endeavors to enjoy our teen years. We had to make our own fun. AND we walked everywhere. "

imamonk wrote on Jan 8, 2009 11:14 AM:

" I thought,by now,Napa had grown up,especially with all of the energy shown to tourists. I guess not ! I say,put it to a vote. The same people we voted in are now playing the "power game". Get em out of there ! They don't represent the majority. A bunch of "stick in the muds" ! Give me a break !!! Wine industry votes in the wine vendors. Pretty sick,I say ! "

flacoman wrote on Jan 8, 2009 12:11 PM:

" Hookah bars?
My generation was perfectly content with vandalism and graffiti to fill our idle hours. Want fun at a low cost? Start a gang.
At least when you run the streets you don't have to feel guilty about not supporting small business. "

grapegirl wrote on Jan 8, 2009 12:53 PM:

" for enapa: Kids participated in organized sports, scouts, church activities, school dances, clubs and performances, bowling, theater and drive-in movies, skating at local rinks, slumber parties - most of us were walking wherever we needed to go and had part-time jobs. Lots of kids moved out of town as soon as they graduated. It was a simpler time, but it was also a safe community. "

vocal-de-local wrote on Jan 8, 2009 1:36 PM:

" First of all, the "smoking cat" is a good name for an establishment wanting to attract young people. Continue using that name. Is there any space available near the Napa College? How about in that shopping center on Imola?
I'll bet that we could collectively work toward making this happen. I really hate to see you give up. My 18 yr old son would certainly get involved in helping you get this off the ground and I'm sure there are lots of young people who feel the same way. Are there any landlords out there wanting to help out? This could be a real success in the right location?

Next, it's worth the investment using sound barriers if you're going to have music or live mic nights. If you could tap into some of the local (and not so local) talent (electronic hip hop), Irish Dance Music, etc., this would attract a larger, broader crowd. It would be beneficial having a beer/wine license. Good music, beer and pizza are always a good combo. You could also tap into all of the young people energy at the college. In the right place, this could be a success. "

CaliGrown707 wrote on Jan 8, 2009 1:48 PM:

" mominnapa- thank you for answering enapa's question. although as i have pointed out before, out of all the things that you listed the only things that dont cost too much for kids is cruising around town. we can't do that nowadays either because of constant harrassment from the cops. i was pulled over regularly after i got my license. most times i didnt get a ticket, thank God, but that was because they just pulled me over to check things out. why do the parents and the city wonder about why there is such a huge drug and alcohol problem among the youth of our city these days? it's the only real thing to do anymore. we can't even hang out in our cars at in-n-out anymore. the cops roll through and yell at us for loitering in the parking lot. they tell us to go inside or leave. but inside it's packed and if we leave, where do we go? home to be bored and restless? out on the streets to be harrassed by the police?

grapegirl-almost everything that you have posted costs insane amounts of money. a few hundred dollars to play a sports season. school dances aren't that often and if formal, they cost A LOT of money. over $50 a ticket plus dinner and sometimes a tux. all that so you can be harrassed by school officials. not really my cup of tea. i'd rather blast my music from my car at in-n-out and take my chances with the cops. most kids try and move out of town as soon as they can. but it aint easy. we're living in a time where 30 and 40 year old's are moving back in with mom and dad cause of the economy "

pharper wrote on Jan 8, 2009 2:13 PM:

" I have never been harassed by the cops at in-n-out, and a couple weeks before school got out, I was there with about nine other people, playing music and sitting in the back of a friend's truck. I don't think I've ever even seen a cop there.

But seriously, I wish everyone would quit complaining that there's nothing in Napa for kids to do. It's really not true, and I would guarantee that every kid in the history of humankind has had that complaint about their city or town at one point or another. It was nice to have the Smoking Cat so close to my school; however, I found it slightly on the expensive side.

But these guys are, I believe New Tech Grads (I could be wrong, but I'm pretty sure they are). They'll think of something! =D "

napablogger wrote on Jan 8, 2009 2:26 PM:

" I find myself wondering if the City is inadvertently discriminating against youth oriented local type businesses. It is not that I think our Mayor Jill or any of the City Council members feel that way, quite the contrary in fact.

But as I read the suggestions from vocal de local and others about location, most of the locations like at the South Napa Plaza are big shopping centers where a place like The Smoking Cat wouldn't really fit. It needs a downtown, on foot type spot to have the right feel.

The downtown areas are being developed for the most part by very well heeled corporations or developers, and the planning process, fees and taxes have been set up to serve (capitalize on?) those interests. But they are the only ones who can afford it.

There is a reason developers build for tourists, locals money spends just as well and I am sure they would be glad to take it, but the tourists are the main source of business because they spend more and are willing to pay higher prices.

I thought of the Cat being at the Oxbow, but it is probably way too expensive to set up there. It would be a good spot, especially on the street there is a spot came open.

Maybe our planning system now indirectly discriminates against smaller local businesses and we need a new planning process for businesses that are there to primarily serve locals.

The Smoking Cat was a unique, intriguing business that adds a lot to the character and interesting - ness of a place. I am sorry to see it go down. "

tiredofcomplainingnapkins wrote on Jan 8, 2009 3:00 PM:

" To Caligrown707,
The homeless shelter always needs volutneers, The vets home would love to have more volunteers go up there and talk with the vets who gave so much to this country. There is always trash that needs to be picked up around this town. There is plenty that needs to be done around this city "

mominapa wrote on Jan 8, 2009 3:33 PM:

" To "tiredofcomplainingnapkins": The things you suggest for young people to do are admirable, but not fun. They should have something to do that is fun along with a little community help as you suggest. Caligrown707 is absolutely correct in that everything costs a lot of money. The insurance alone to cover even one activity would run the tab up and there are a lot of kids who would like to just listen to some music, dance, socialize - not drink, not get high - just have a little safe healthy fun. If you are not that kind of person, don't read on. I would love to have a place at my age to go and dance, but that doesn't exist here either. Where I am moving there is a community center with dances on Friday nights for high school kids and on Saturday nights for people my age - (over 50) and they even have name bands on occasion. Other times they hire local bands to give them a little money and some exposure. Napa caters to the rich locals and the elite tourists. It's the truth and those who will argue with me are most likely rich locals and elite tourists. Give the locals something fun to do and crime will drop and so will the constant complaining. "

buddha_bby wrote on Jan 8, 2009 4:08 PM:

" i've worked at cafe revolution for eight months and now i'm jobless thanks to you napkins. poor steve will starve now. and young children will become dehydrated for they have no place to snag free water cups anymore. i'm sad that the cambodian pie never made it onto the special of the day :( poooooop. i'll miss you jackie, michael, and john. VIVA LA CAFE REVOLUTION! "

momtoo wrote on Jan 8, 2009 4:22 PM:

" It's funny to me everyone blaming this or that for the restaurant's downfall. Two things: 1. Very few restaurants make money in the first few years, and even fewer stay open past 5 years 2. Any savvy business person would not think selling coffee to broke teenagers would make a killing.
I never went there because everyplace I've been downtown has fallen well below expectations and I've stopped going downtown all together, it's a mess. "

tiredofcomplainingnapkins wrote on Jan 8, 2009 4:29 PM:

" To mominnapa,
Volunteering is very fun and its makes you feel great afterwards. And some peoples fun consists of getting high or drunk so lets not critize those people for doing what is fun for them. Also Napa has try to do fun things but people don't go. They tried having concerts at memorial stadium and no one showed up. Theres to many punks in this town to have a place for people to meet up and socialize, eventually there would be a fight and then someone would get sued and the place would have to be shut down. They had concerts at copia and conerts at the memorial park and people went. Chefs market in the summer. This is the winter time and a place couldn't make a profit because people don't go out during the winter. Point is there isn't enough young people here to open something and make a profit. Don't blame Napa for not catering to young people, its all about someone taking a chance and building something and marketing it right to make a profit. And doing all this inside the law. Someone should buy some land, put up a skating rink like everyone seems to want, and then see what happends. Guarantee it shuts down in a year because not enough people would go often enough to turn a profit "

Emuhislegit wrote on Jan 8, 2009 5:05 PM:

" Working at this Cafe has been a great opportunity for me and it's so sad to know that it is closing down. It still hasn't hit me yet, but when it does, I will be crushed. I love you Michael and Jackie. It's almost as if you guys were my parents in a sense. Ha. I wish you guys the best of luck with your future and just know how much you are admired :)
Cafe Revolution was the best thing that ever happened to the residents of Napa! "

SouthNapa wrote on Jan 8, 2009 5:08 PM:

" Businesses fail everyday. Putting this business across the street from a school and next to residences was idiotic. Hopefully the Mendezes will learn their lesson that you need to have a solid business plan in order to succeed. While the business model may have been decent, the location was destined to fail.

Businesses come and go. Next! "

RockOutJess wrote on Jan 8, 2009 6:45 PM:

" Jackie and Michael are amazing people trying to change this city, and make a little money along the way. After living in Southern California and seeing the demand for Hookah bars they knew it could really be a hit here. What some people don't realize is, they did in fact look into every detail surrounding the property. They were told by the city they could do Hookah. Then after getting the property the city of Napa decided they would change their minds and say they couldn't. The poor Mendez couple hit ever bump imaginable along the way, they shook it off and tried harder.
They have been good friends of mine for many years, and they are both entrepreneurs and over achievers. Although things didn't work out this time around they are young and have many years to succeed and believe me-THEY WILL! I agree with "Abbouttime" who hopes that one day one of the Mendezs will run for office. Just like John Hammond said, "It appears that we have sold our youth out for tourists." Its such a shame. We can only hope that someone, someday has the courage the Mendez's do to try to do something new around here for the youth. Until then well just keep breeding Pot smoking, skate boarding, school ditching graffiti artists! You should be proud Napa Valley!
Jackie and Michael I wish you only the best. Love you both! "

AKA PH wrote on Jan 8, 2009 7:08 PM:

" CAN WE PUT A SILENT WINE BAR/TAUERIA/ITALIAN REASTURANT/SHOE STORE THERE? LET ME KNOW. I GUESS ONLY BIG MONEY,BIG NAME STORES CAN MAKE IT.

NAPA STOPPED LOOKING OUT FOR THE LOCALS, AND LOCAL BUSINESSES A LONG TIME AGO. "

vocal-de-local wrote on Jan 8, 2009 10:20 PM:

" I remember when I was a really young kid living in Santa Rosa. My mother was a college student at the time. There was this cafe where young people (mostly twenty something college students) read books and discussed their content; where poetry was created and critiqued; where music was played and coffee was served. It was an intellectual hangout prior to the 1960's hippie revolution. Things have changed since then!

In my day, we drove to Berkeley and visited clubs on University Ave. or attended Billy Graham productions in the City. On a local level, we went to Inn of the Beginning in Cotati or to parties where the parents had left town without any knowledge of what their home was about to become! Sonoma State University used to have "Day on the Green" events. There was always something happening somewhere!

I think that young people today like to be entertained by video games and electronics. they have home entertainment centers in their family rooms with 50 inch flat screen TV's. They have Nintendo Wii's. They have MySpace. They expect entertainment to be delivered to them whereas in prior generations, we sought it.

I'm wondering if ANY establishment attempting to cater to young people can actually succeed today. My mother's generation was drawn to the cafe for socializing. My generation sought bigger than life rock concerts. Today's generation is captured by electronica and they do not leave the comfort of their homes very often. I'm wondering if this is part of the problem (assuming it's a problem).

Also, young people should know, entertainment still exists in Santa Rosa for their age level. Perhaps we should compile a list of "things to do" for young people in the area? Let's see how long the list is. "

CaliGrown707 wrote on Jan 8, 2009 10:48 PM:

" vocal-de-local.........while i thank you for your suggestions and input, it is not necessarily kids today wanting entertainment brought to them at home. most kids are trying to get OUT of the house. but it is not financially feasable to drive all over for entertainment anymore. maybe when gas cost nothing. but nowadayz we can't afford to go places. when we do, once we get there, it costs a fortune to get inside. i went to a concert in petaluma last year with a group of friends. the concert cost over $50 a person. i can't afford to drive out to petaluma every weekend, much less pay $50 for one night's activities! many kids try and go to fairfield to the mall. but that costs money too. even driving to american canyon to go to sonic takes a toll, especially for those of us living in north napa..... "

samaker wrote on Jan 9, 2009 8:07 AM:

" i just hope that the teenagers who would have been smoking hookah at Cafe Revolution will instead be smoking weed on the streets of downtown napa. "

Soitgoes wrote on Jan 9, 2009 9:09 AM:

" RockOutJess-FYI Skateboarding is not a crime and should not be put in the same category as pot smoking, tagging, and ditching school. There are many good, responsible kids out there who enjoy skateboarding. In fact, I bet a decent skatepark in Napa would be utilized a whole lot more than a skating rink. BTW, Steve at Honor Studint offers a discount to any kid who is on the Honor Roll at their school. "

vocal-de-local wrote on Jan 9, 2009 11:09 AM:

" Yep Cali. I thought about this after I wrote my thread. Concerts in my day were reasonably priced. Gas prices were much lower. We used to drive all over the place; to the ocean; out to the river; all over town and to other towns and even as far away as Tahoe. I'm glad I grew up then! "

CaliGrown707 wrote on Jan 9, 2009 1:10 PM:

" haha vocal-de-local yeh there are a lot of times where i wish i grew up in my dad's day haha.......money is a major issue. but that's one of the reasons why the smoking cat cafe was a good idea. it's someplace to go with something to do and by today's standards, it wasn't too much money. teenagers aren't so poor they cant buy coffee or pay to smoke hookahs.....i love hookahs. unfortunately while it was open i was always working. i've since been laid off over a month ago and am still searching for a job but i definitely would have been there. it's a great idea! but, alas, cest la vie (sp????) in the city of grapez and rich, corrupt people...... "

Lalala123 wrote on Jan 9, 2009 3:35 PM:

" Samaker...maybe you should do a little more research before you try to make a point. Neither Cafe Revolution, nor The Smoking Cat EVER had hookah!
Besides, weed smoking is highly illegal- and STUPID! "

samaker wrote on Jan 9, 2009 5:43 PM:

" lalala123, i wasn't trying to make any point; smoking hookah may not be illegal, but it's definitely "STUPID," as in lame....place probably would have failed even if the hookah idea had gone through ....and to the people who say that napa runs small, private businesses out of town, if i am not mistaking, there is a small, privately owned skate shop next door to the former wannabe hookah bar/ coffee shop/ saturday morning children's movie theater/ open mic venue. "

RockOutJess wrote on Jan 10, 2009 1:17 PM:

" Soitgoes, FYI: Im sorry if you took my comment in the wrong way. I used to skate. My little brothers and boyfriend all skate now. Its not a crime at all. I was just saying I wish there was more for kids to do around here... "

coigue wrote on Jan 11, 2009 9:26 AM:

" You will be missed. The place had a wonderful college vibe that is otherwise missing in napa. I worked there often with my laptop. "

anticommie wrote on Jan 11, 2009 11:54 AM:

" It really does come down to the location of this place. I wish that you two were able to succeed. It is always sad to see a small business fail.

Someone mentioned a "good" skate park be built. I couldnt agree more. The skate park in this town needs to be redesigned and rebuilt. Sorry "Pepper!" I never did care about skating there too much when I was in high school.

This town has tried to do some things for teenagers in the past. Anyone remember the "teen center" next to Kaiser Permenante? I went there a couple times when I was in high school. Pool tables, dance area, and other activities. The problem with it was teenagers wanted to party and ingest mind altering substances, not play pool.

My generation had plenty to do, and Im not much older then the new generation. The one trade off in doing things was, and is, getting a part-time job to pay for those activities. Fair enough if you ask me. Kids always have, and always will, want more. Thats all there is to it.

Too bad a ferry wont come into Napa that would go to SF like there is in Vallejo. I think that was always one of my generations biggest complaints. "

vocal-de-local wrote on Jan 11, 2009 2:34 PM:

" I'm just wondering if any other teens wear the same shoes as my son. He's an 18 yr old college student. He says that most people his age want to get drunk and high. And then there are the other extremes: religious fanatic, conservative kids whose only dialogue revolves around THEIR perception of religion. My son finds it difficult having intellectual conversation with these kids because they typically do not have critical thinking skills. On the other hand, the stoners can have intellectual conversation but it's probably because they're stoned. Stoners are rather vacant without drug use which may explain their attraction to it.

Are there any BALANCED young people out there who don't turn to drugs/alcohol to express themselves? What types of venues are there for balanced (non druggie, intellectual, but not extremist young people) in this town?

I will admit that I did not like the idea of a Hookah bar in the Smoking Cat because I think it probably attracted an element that might sneak a few hits of pot here and there. I mean, who's going to police that type of activity? On the other hand there were some really nice qualities about Smoking Cat which would have attracted balanced young people into the establishment; for example mic night, music, just hanging out at a coffee shop etc. I just do not think they were given the chance to evolve into an establishment for balanced young people to hang out at. I think, in some respects, they were boxed into a position of catering to older family oriented people (either you become what WE want or else). Napa needs a healthy venue for older, moderately balanced teens and early 20's college aged students. "

db76 wrote on Jan 11, 2009 5:13 PM:

" A hookah bar next to a school was just a bad idea from the start. You'd have better luck opening a medical marijuana dispensary across the street. Oh wait.... "

anticommie wrote on Jan 12, 2009 11:55 AM:

" vocal:

You are saying stoners have intellectual conversations? I would rather talk with the religious fanatic. At least they have something better to discuss than should they eat at Taco Bell of Burger King! "

JustAnotherManicMonday wrote on Jan 12, 2009 3:23 PM:

" So all that is left is to hang out at Starbucks, Taco Bell and In-N-Out? Hmm, lots of sugar, salt there. The kids in town DO need a hangout. Maybe with the Kohl's building, they can add on an outdoor fun area/shaded or covered,, like with air hockey, video games, and sodas/hot dogs/snacks? Something like at Pier 39, there's a little arcade, where kids can go and hang out, free to go, and they just pay to play. Kids around here NEED a hangout! "

vocal-de-local wrote on Jan 12, 2009 10:20 PM:

" anticommie, generally speaking, stoners are not boxed in with their conversation. Religious "extremists" are. They focus on being anti-everything. Problem with stoners, aside from permanently damaging their brain cells, is that they typically need to be stoned in order to not feel boxed in with their conversation. Their dependency on substances allows them to have meaningful conversation for awhile but they are not forced through the social discomforts which make us stronger, better prepared people. Drugs arrest social development. Extremism does too.

It's nice to be around balanced people. They are not that easy to come by, especially between the ages of 16 and 24. I'm not condoning stoner talk, but I think it's quite a stereotype to imply that they are primarily preoccupied with eating (munchies).

But back to the topic here: Napa lacks a space for this age group to hang out. It seems that there are lots of activities for toddlers and primary school aged kids but not for the late teens/early twenties. Take a look at the Recreation Center catalog. There are classes for 14 and under but once you're above that age, all of the classes are labeled "adult". If you take a dance class, you might be dancing with a 60 year old (not that there's anything wrong with that) but when you were 16 would you have signed up for a class like that? It just proves that Napa, (and many communities), do not give a dam* about older teens/young adults. Perhaps it has something to do with liability. There's always some show off who disturbs the peace to make a name for him/herself! That's what I liked about Smoking Cat. It served young adults without having an attitude. "

Northside Resident wrote on Jan 13, 2009 9:39 AM:

" It's a shame that the business didn't make it but to blame Napa is pretty naive. A hookah bar is a pretty sophisticated concept. It's not like you see teen hookah bars thriving in other communities.
Napa can seem insular and unsophisticated but how wild that we have a yoga studio/world-class vegetarian restaurant, a company thriving that specializes in heirloom beans, two places for painting clay and activities (one that hosts video game championships squarely marketed to teens), a feed store with exotic chickens, tacos for $1.50 served on 4 wheels from a parking lot, etc.
Napa has its problems but it also has its treasures if you're willing to dig a little. The really neat stuff is off the beaten track and worth your time. I hope the Revolution kids don't give up. Maybe studying successful models would be a good idea. "

seriously wrote on Jan 13, 2009 11:45 PM:

" Hate to break it to everyone, but there is not really anything for anyone of any age to do around here. Except drink and drive. That's why I go to Bingo.

That's supposed to be funny, but it's not, really, because I really do go. "

3rdgenNapan wrote on Jan 14, 2009 8:04 PM:

" We also used to have the Dream Bowl, where Janice Joplin, The Dead, Mitch Miller, etc. played over the years. But we also played pick up sports - biked to a local jr high and played touch (tackle) football in the rain, not just "organized sports"; we belonged to clubs, volunteered, read books while cooking in the sun, worked, went to the drive in. The rink closed due to insurance; Fuller park took out those great high swings; everyone sues there are no 'accidents'. so is our own fault we lost some things.
Napa wanted downtown to be like the Riverwalk in SA, Texas. What a joke - the riverwalk has fun bars, live entertainment, music, fun restaurants and nightlife. Since no one seems to be able to tolerate any noise unless they are the ones making it.... we will remain a semi interesting town with somewhat pricey activities - except Dreamweavers - good show on right now! Now there is something to do!!! "

jpcrash wrote on Jan 14, 2009 9:47 PM:

" Who would seriously go to a roller rink. haha.

Never went to this place. Was never interested. To tell you the truth, i thought it was just a place to go smoke pot and gossip "

anticommie wrote on Jan 15, 2009 11:50 AM:

" Vocal:

"It's nice to be around balanced people. They are not that easy to come by, especially between the ages of 16 and 24. I'm not condoning stoner talk, but I think it's quite a stereotype to imply that they are primarily preoccupied with eating (munchies). "

I know this group that you talk of, and I have to really disagree with you. I dont know what generation you are from, but my generation and the ones after me are filled with uninformed STONERS. I have had your so called "intellectual conversations" with these people, and I am amazed that you can call them something they are not. These KIDS you speak of follow anything that is popular and the next thing you know they are walking through the streets of SF protesting something they dont know anything about. "

lalala123 wrote on Jan 15, 2009 4:56 PM:

" What is up with you people?
Stop dissing on this cafe, ESPECIALLY if you never had the chance to walk inside.

jpcrash: You're wrong...it was never a place to smoke weed and gossip. You're way wrong. "

LizzFizz wrote on Jan 20, 2009 9:43 AM:

" Actually, it's a shame that Cafe Revolution failed, but I really think that there's a place for it in Napa. It was just in the wrong location. I happen to know the "complaining" family. They are a wonderful family with young children. The founders of Cafe Revolution are young and I think they will understand this family's concerns when they grow up and have a family of their own. Even though they live next to a commercial area, the neighboring businesses have a responsibility to run a calm business. Businesses with noise, smoke, etc. belong in the middle of a commercial area--not on the fringe. I would hope that someone in our community that has an appropriate building and location might offer it to the Cafe Revolution founders (although I liked the name Smoking Cat better), so that they can continue their quest. I still feel that they have a great idea. Good luck! "

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