A failed Revolution
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Jackie and Michael Mendez spent the last 15 months essentially working for free while trying to get Revolution Café — formerly The Smoking Cat — profitable. City restrictions, a down economy and difficult neighbor relations made it impossible. Jorgen Gulliksen/Register |
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A sign on the door posted Monday informs customers of Revolution Café’s closing. |
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Napa cafe owners blame restrictions, complaints for downfall
By KEVIN COURTNEY
Register Staff Writer
November 8th, 2009
October 16th, 2009
October 11th, 2009
October 9th, 2009
November 8th, 2009
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November 3rd, 2009
Café Revolution, formerly The Smoking Cat, has closed, taking with it the dream of two young Napans.
Jackie and Michael Mendez, both 23, labored without pay for 15 months to make their Main Street cafe a comfortable spot where young people could gather to talk, sing and recite poetry.
The dream fell apart when the city, responding to neighborhood complaints, imposed restrictions on hours, entertainment and outdoor dining, the owners said.
In the cafe’s final months, Café Revolution ended up serving mostly a middle-aged clientele, not local youth in need of a place to go, Michael Mendez said.
“We couldn’t do anything we needed to make money,” said John Hammond, Jackie Mendez’s father, who estimated that he lost $300,000 in the venture.
The original business plan called for a coffee house with an outdoor hookah bar where customers could smoke tobacco in an age-old Middle Eastern way.
The hookah bar would have been a big revenue generator, Hammond said. Instead, hookahs generated controversy and restrictions that fatally wounded the cafe, he said.
Hammond is bitter about the city’s treatment of their business. “It appears that we have sold our youth out for tourists,” he said.
“In a normal city, when you open something cool, they let it fly,” Michael Mendez said. In Napa, “if it’s not a wine bar, don’t bother.”
Clashing cultures
Napa put the kibosh on the hookah patio, while also banning outdoor dining. Electronic music was prohibited, while acoustic entertainment on open mic nights had to end by 8 p.m. so as to not disturb a nearby family.
The Smoking Cat opened in October 2007 at Main and Napa streets, in the space formerly occupied by Gina’s Deli. The owners thought the site’s commercial zoning would allow a variety of services geared to students and young adults.
Complaints started immediately. The proposed dining/hookah patio sat beneath the bedroom windows of a residence and across the street from St. John the Baptist Catholic School.
School principal Nancy Jordan wrote a letter to the city complaining of “loitering, young people smoking, inappropriate displays of affection, foul language and police activity, all within earshot of our students.”
In May, the Napa Planning Commission imposed tight restrictions, with several commissioners saying the cafe owners had ignored city regulations and had run roughshod over the family living next-door.
In a meeting Tuesday with a reporter at now-shuttered Café Revolution, the owners said they had tried to accommodate neighbors and follow city rules, but city requirements kept changing.
“I think it’s all driven by fear,” said Linda McIntyre, a local attorney who became a partner last summer in a last-ditch effort to keep the cafe alive. “Fear of the unknown. Fear of losing control. Fear if we allow this, what else will come in?”
Hammond said city officials were unsympathetic to their goal to attract young adults who have few entertainment options in town.
The neighboring family should have known that outdoor activities were possible when they bought next to a commercial property, he said.
As for St. John’s concerns, Hammond said hookah and live music would have been confined to evening hours to avoid students.
Noise and neighbors
Marlene Demery, the city’s interim planning manager, said the city was not hostile to the concept for The Smoking Cat, but did have problems with the location.
With two residences bordering the rear patio, “it was not a great location,” Demery said. “Nobody would have been concerned if it had been closer to downtown.”
Before the Planning Commission nixed acoustic entertainment after 8 p.m., police had responded some two dozen times to noise complaints involving customers standing outside at night. In every instance, police said the volume was not excessive for a commercial establishment, but had disturbed a neighbor, Hammond said.
While the cafe has operated without police visits since, those encounters drove away customers, he said. Open mic nights don’t work when they stop at 8 p.m., he said.
In recent months, the cafe underwent a name change and added groceries to its offerings. It continued to show cartoons on Saturday mornings and vintage movies on Saturday evenings.
The cafe also began selling inexpensive boxed lunches to St. John’s students whose parents wanted healthy offerings, Jackie Mendez said.
These efforts were not enough. After running through $300,000, there was no money left for promotion, Hammond said. The cafe shut down for New Year’s Eve and did not reopen.
Jordan, the St. John’s principal, lamented Wednesday the passing of Café Revolution. “We’d really come to a good place,” she said. “It felt like they’d hit their stride. It felt like they knew what the neighborhood needed.”
Students and parents had come to use the cafe for meals and snacks, Jordan said. Objections faded when the owners dropped the hookah idea and outdoor smoking, becoming a regular deli-coffee house, she said.
Jackie Mendez said she will pursue a career as an interior designer. She is considering opening a bed-and-bath store, but not in Napa. Her husband intends to finish at Napa Valley College, where he is studying photojournalism, and go on to a four-year school.
Jackie and Michael should be proud of themselves, McIntyre said. They created a “Berkeleyish” coffee house, putting “their heart and soul into every cup of coffee and every sandwich.”
“It wasn’t supposed to turn out this way,” Jackie Mendez said. “That’s a year and a half of our lives that we lost.”
You’ve learned invaluable lessons about life, McIntyre said. “You guys have a lot under your belt that will carry you.”
Michael Mendez said he would savor memories of open mic nights when the cafe was crowded with young people having a hometown experience that no Starbucks could ever provide.
“It was nice to stand back and look at what we had created,” he said. “A lot of people thanked us every day for bringing something else” to Napa.
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CaliGrown707 wrote on Jan 8, 2009 12:27 AM:
to Jackie and Michael Mendez, thank you for attempting to provide for a dire need in napa! i am so sorry that this had to happen. may you be blessed in whatever you do with the rest of your lives. you deserve it. "
informed wrote on Jan 8, 2009 1:33 AM:
spiderjerusalem wrote on Jan 8, 2009 3:31 AM:
VERUM wrote on Jan 8, 2009 5:15 AM:
Ironbookworm wrote on Jan 8, 2009 5:21 AM:
this_is_alfred wrote on Jan 8, 2009 5:52 AM:
loomco wrote on Jan 8, 2009 6:04 AM:
a) a school across the street
b) residences adjoining
c) "young people needing a place to hang out" don't spend any money.
The idea was a little too progressive for most people in Napa but don't blame the city because you didn't do your homework first. "
kbf wrote on Jan 8, 2009 6:10 AM:
Maybe the location just wasn't right but then where would you go in Napa that dosen't have high rents-look at Salvation Army thrift store.
Keep your dream alive maybe alter it some. Now you realize what us older people have said--Napa is all for the tourists. "
proudmama2 wrote on Jan 8, 2009 6:25 AM:
skippert wrote on Jan 8, 2009 6:52 AM:
Dirty Napkin wrote on Jan 8, 2009 6:53 AM:
abouttime wrote on Jan 8, 2009 6:53 AM:
Rich wrote on Jan 8, 2009 7:03 AM:
Why should anyone need to move because a group will not respect their right to a little peace and quiet.
You people could have policed yourselves you know .....
So don't blame it on the city or the poor folks "next door" "
mominapa wrote on Jan 8, 2009 7:46 AM:
There is nowhere in Napa that would have tolerated this business and that is the sad truth. Napa likes to think of itself as a place that thinks outside the box but that is so totally false that I have a hard time even imagining it. Good idea, good people and good intentions. Those three criteria are a formula that in Napa is doomed to failure. Some years back I tried to start a business here and was shut down in little more time than these young people were given. Jackie and Mike, you could have opened that business anywhere but Napa Valley and you would be millionaires by now. Napa obviously does not like young people because they give them nothing - no gathering places, no skating rink, no teen club, no real dance clubs with good music. Copia, with all its money backers and elite clientele couldn't even make it here so what chance did you have? Take your great idea and your fantastic intentions and make a gift of them to a town who will appreciate you. I am so sorry it could not be Napa. I can't retire here either because I am not in the group who can afford the condos on Main St. on the River.
AGAIN PEOPLE: It is here as I said it would be over and over again - NAPA EXISTS FOR THE ELITE AND THOSE WHO SERVE THEM. If you do not have a business which caters to the rich from elsewhere, you are out!! "
marcydeeds wrote on Jan 8, 2009 8:00 AM:
Sadly downtown real estate is too overpriced for a place like this so they tried a commercial zone on the fringe of downtown.
We kive a residential area downtown and we are annoyed by our neighbors at least 2X times a week with their drinking, partying, loud noise and loose dogs and we have NEVER once called the police. Although we are homeowners, we have been subjected to lousy renters next door for years and we chalk it up to living next door to a house that can't seem to attract a good tenant. Are we disappointed, of course but we don't waste a lot of time and resources complaining about it.
I think there are other ways this could have been handled. What a shame for the young people who enjoyed it.
It's very sad about the financial loss as well. We'll miss this cafe and wish there was some way it could have worked out. "
jwk wrote on Jan 8, 2009 8:13 AM:
wined0wnnapa wrote on Jan 8, 2009 8:13 AM:
localmama wrote on Jan 8, 2009 8:31 AM:
fedupinnapa wrote on Jan 8, 2009 8:39 AM:
truthteller wrote on Jan 8, 2009 8:41 AM:
samaker wrote on Jan 8, 2009 9:02 AM:
napablogger wrote on Jan 8, 2009 9:07 AM:
They are young entreprenuers and most people who are successful fail a few times (or more) until they figure out how to make it work. I hope they come back "
samaker wrote on Jan 8, 2009 9:08 AM:
NapaCitizen wrote on Jan 8, 2009 9:14 AM:
nwnapan wrote on Jan 8, 2009 9:19 AM:
cheezcakemaker wrote on Jan 8, 2009 9:39 AM:
enapa wrote on Jan 8, 2009 9:39 AM:
cagirl wrote on Jan 8, 2009 9:45 AM:
loomco wrote on Jan 8, 2009 10:37 AM:
mominapa wrote on Jan 8, 2009 11:00 AM:
"enapa" to answer your excellent question, as a teenager in Napa, our expections were not the same as they are now and we found things to do on our own. The City of Napa has NEVER been interested in kids and that has not changed in the 45 years I have lived here. Most of us could not afford cars so we piled in to cars or pick-ups of our friends and drove upvalley and picked grapes for less than 50 cents a lug after school and week-ends. Can't do that now. Labor laws, insurance, etc. We went to the fair when it came, we had ONE indoor movie theater and a drive-in movie and they were always full. We walked downtown dressed in jeans that fit like the paper on the wall with a rattail comb in our back pockets and "cruised" First St. when it ran both ways. We did low tech, fun things that cost very little money and we had a pretty good time, but the City of Napa was not helpful to us in our endeavors to enjoy our teen years. We had to make our own fun. AND we walked everywhere. "
imamonk wrote on Jan 8, 2009 11:14 AM:
flacoman wrote on Jan 8, 2009 12:11 PM:
My generation was perfectly content with vandalism and graffiti to fill our idle hours. Want fun at a low cost? Start a gang.
At least when you run the streets you don't have to feel guilty about not supporting small business. "
grapegirl wrote on Jan 8, 2009 12:53 PM:
vocal-de-local wrote on Jan 8, 2009 1:36 PM:
I'll bet that we could collectively work toward making this happen. I really hate to see you give up. My 18 yr old son would certainly get involved in helping you get this off the ground and I'm sure there are lots of young people who feel the same way. Are there any landlords out there wanting to help out? This could be a real success in the right location?
Next, it's worth the investment using sound barriers if you're going to have music or live mic nights. If you could tap into some of the local (and not so local) talent (electronic hip hop), Irish Dance Music, etc., this would attract a larger, broader crowd. It would be beneficial having a beer/wine license. Good music, beer and pizza are always a good combo. You could also tap into all of the young people energy at the college. In the right place, this could be a success. "
CaliGrown707 wrote on Jan 8, 2009 1:48 PM:
grapegirl-almost everything that you have posted costs insane amounts of money. a few hundred dollars to play a sports season. school dances aren't that often and if formal, they cost A LOT of money. over $50 a ticket plus dinner and sometimes a tux. all that so you can be harrassed by school officials. not really my cup of tea. i'd rather blast my music from my car at in-n-out and take my chances with the cops. most kids try and move out of town as soon as they can. but it aint easy. we're living in a time where 30 and 40 year old's are moving back in with mom and dad cause of the economy "
pharper wrote on Jan 8, 2009 2:13 PM:
But seriously, I wish everyone would quit complaining that there's nothing in Napa for kids to do. It's really not true, and I would guarantee that every kid in the history of humankind has had that complaint about their city or town at one point or another. It was nice to have the Smoking Cat so close to my school; however, I found it slightly on the expensive side.
But these guys are, I believe New Tech Grads (I could be wrong, but I'm pretty sure they are). They'll think of something! =D "
napablogger wrote on Jan 8, 2009 2:26 PM:
But as I read the suggestions from vocal de local and others about location, most of the locations like at the South Napa Plaza are big shopping centers where a place like The Smoking Cat wouldn't really fit. It needs a downtown, on foot type spot to have the right feel.
The downtown areas are being developed for the most part by very well heeled corporations or developers, and the planning process, fees and taxes have been set up to serve (capitalize on?) those interests. But they are the only ones who can afford it.
There is a reason developers build for tourists, locals money spends just as well and I am sure they would be glad to take it, but the tourists are the main source of business because they spend more and are willing to pay higher prices.
I thought of the Cat being at the Oxbow, but it is probably way too expensive to set up there. It would be a good spot, especially on the street there is a spot came open.
Maybe our planning system now indirectly discriminates against smaller local businesses and we need a new planning process for businesses that are there to primarily serve locals.
The Smoking Cat was a unique, intriguing business that adds a lot to the character and interesting - ness of a place. I am sorry to see it go down. "
tiredofcomplainingnapkins wrote on Jan 8, 2009 3:00 PM:
The homeless shelter always needs volutneers, The vets home would love to have more volunteers go up there and talk with the vets who gave so much to this country. There is always trash that needs to be picked up around this town. There is plenty that needs to be done around this city "
mominapa wrote on Jan 8, 2009 3:33 PM:
buddha_bby wrote on Jan 8, 2009 4:08 PM:
momtoo wrote on Jan 8, 2009 4:22 PM:
I never went there because everyplace I've been downtown has fallen well below expectations and I've stopped going downtown all together, it's a mess. "
tiredofcomplainingnapkins wrote on Jan 8, 2009 4:29 PM:
Volunteering is very fun and its makes you feel great afterwards. And some peoples fun consists of getting high or drunk so lets not critize those people for doing what is fun for them. Also Napa has try to do fun things but people don't go. They tried having concerts at memorial stadium and no one showed up. Theres to many punks in this town to have a place for people to meet up and socialize, eventually there would be a fight and then someone would get sued and the place would have to be shut down. They had concerts at copia and conerts at the memorial park and people went. Chefs market in the summer. This is the winter time and a place couldn't make a profit because people don't go out during the winter. Point is there isn't enough young people here to open something and make a profit. Don't blame Napa for not catering to young people, its all about someone taking a chance and building something and marketing it right to make a profit. And doing all this inside the law. Someone should buy some land, put up a skating rink like everyone seems to want, and then see what happends. Guarantee it shuts down in a year because not enough people would go often enough to turn a profit "
Emuhislegit wrote on Jan 8, 2009 5:05 PM:
Cafe Revolution was the best thing that ever happened to the residents of Napa! "
SouthNapa wrote on Jan 8, 2009 5:08 PM:
Businesses come and go. Next! "
RockOutJess wrote on Jan 8, 2009 6:45 PM:
They have been good friends of mine for many years, and they are both entrepreneurs and over achievers. Although things didn't work out this time around they are young and have many years to succeed and believe me-THEY WILL! I agree with "Abbouttime" who hopes that one day one of the Mendezs will run for office. Just like John Hammond said, "It appears that we have sold our youth out for tourists." Its such a shame. We can only hope that someone, someday has the courage the Mendez's do to try to do something new around here for the youth. Until then well just keep breeding Pot smoking, skate boarding, school ditching graffiti artists! You should be proud Napa Valley!
Jackie and Michael I wish you only the best. Love you both! "
AKA PH wrote on Jan 8, 2009 7:08 PM:
NAPA STOPPED LOOKING OUT FOR THE LOCALS, AND LOCAL BUSINESSES A LONG TIME AGO. "
vocal-de-local wrote on Jan 8, 2009 10:20 PM:
In my day, we drove to Berkeley and visited clubs on University Ave. or attended Billy Graham productions in the City. On a local level, we went to Inn of the Beginning in Cotati or to parties where the parents had left town without any knowledge of what their home was about to become! Sonoma State University used to have "Day on the Green" events. There was always something happening somewhere!
I think that young people today like to be entertained by video games and electronics. they have home entertainment centers in their family rooms with 50 inch flat screen TV's. They have Nintendo Wii's. They have MySpace. They expect entertainment to be delivered to them whereas in prior generations, we sought it.
I'm wondering if ANY establishment attempting to cater to young people can actually succeed today. My mother's generation was drawn to the cafe for socializing. My generation sought bigger than life rock concerts. Today's generation is captured by electronica and they do not leave the comfort of their homes very often. I'm wondering if this is part of the problem (assuming it's a problem).
Also, young people should know, entertainment still exists in Santa Rosa for their age level. Perhaps we should compile a list of "things to do" for young people in the area? Let's see how long the list is. "
CaliGrown707 wrote on Jan 8, 2009 10:48 PM:
samaker wrote on Jan 9, 2009 8:07 AM:
Soitgoes wrote on Jan 9, 2009 9:09 AM:
vocal-de-local wrote on Jan 9, 2009 11:09 AM:
CaliGrown707 wrote on Jan 9, 2009 1:10 PM:
Lalala123 wrote on Jan 9, 2009 3:35 PM:
Besides, weed smoking is highly illegal- and STUPID! "
samaker wrote on Jan 9, 2009 5:43 PM:
RockOutJess wrote on Jan 10, 2009 1:17 PM:
coigue wrote on Jan 11, 2009 9:26 AM:
anticommie wrote on Jan 11, 2009 11:54 AM:
Someone mentioned a "good" skate park be built. I couldnt agree more. The skate park in this town needs to be redesigned and rebuilt. Sorry "Pepper!" I never did care about skating there too much when I was in high school.
This town has tried to do some things for teenagers in the past. Anyone remember the "teen center" next to Kaiser Permenante? I went there a couple times when I was in high school. Pool tables, dance area, and other activities. The problem with it was teenagers wanted to party and ingest mind altering substances, not play pool.
My generation had plenty to do, and Im not much older then the new generation. The one trade off in doing things was, and is, getting a part-time job to pay for those activities. Fair enough if you ask me. Kids always have, and always will, want more. Thats all there is to it.
Too bad a ferry wont come into Napa that would go to SF like there is in Vallejo. I think that was always one of my generations biggest complaints. "
vocal-de-local wrote on Jan 11, 2009 2:34 PM:
Are there any BALANCED young people out there who don't turn to drugs/alcohol to express themselves? What types of venues are there for balanced (non druggie, intellectual, but not extremist young people) in this town?
I will admit that I did not like the idea of a Hookah bar in the Smoking Cat because I think it probably attracted an element that might sneak a few hits of pot here and there. I mean, who's going to police that type of activity? On the other hand there were some really nice qualities about Smoking Cat which would have attracted balanced young people into the establishment; for example mic night, music, just hanging out at a coffee shop etc. I just do not think they were given the chance to evolve into an establishment for balanced young people to hang out at. I think, in some respects, they were boxed into a position of catering to older family oriented people (either you become what WE want or else). Napa needs a healthy venue for older, moderately balanced teens and early 20's college aged students. "
db76 wrote on Jan 11, 2009 5:13 PM:
anticommie wrote on Jan 12, 2009 11:55 AM:
You are saying stoners have intellectual conversations? I would rather talk with the religious fanatic. At least they have something better to discuss than should they eat at Taco Bell of Burger King! "
JustAnotherManicMonday wrote on Jan 12, 2009 3:23 PM:
vocal-de-local wrote on Jan 12, 2009 10:20 PM:
It's nice to be around balanced people. They are not that easy to come by, especially between the ages of 16 and 24. I'm not condoning stoner talk, but I think it's quite a stereotype to imply that they are primarily preoccupied with eating (munchies).
But back to the topic here: Napa lacks a space for this age group to hang out. It seems that there are lots of activities for toddlers and primary school aged kids but not for the late teens/early twenties. Take a look at the Recreation Center catalog. There are classes for 14 and under but once you're above that age, all of the classes are labeled "adult". If you take a dance class, you might be dancing with a 60 year old (not that there's anything wrong with that) but when you were 16 would you have signed up for a class like that? It just proves that Napa, (and many communities), do not give a dam* about older teens/young adults. Perhaps it has something to do with liability. There's always some show off who disturbs the peace to make a name for him/herself! That's what I liked about Smoking Cat. It served young adults without having an attitude. "
Northside Resident wrote on Jan 13, 2009 9:39 AM:
Napa can seem insular and unsophisticated but how wild that we have a yoga studio/world-class vegetarian restaurant, a company thriving that specializes in heirloom beans, two places for painting clay and activities (one that hosts video game championships squarely marketed to teens), a feed store with exotic chickens, tacos for $1.50 served on 4 wheels from a parking lot, etc.
Napa has its problems but it also has its treasures if you're willing to dig a little. The really neat stuff is off the beaten track and worth your time. I hope the Revolution kids don't give up. Maybe studying successful models would be a good idea. "
seriously wrote on Jan 13, 2009 11:45 PM:
That's supposed to be funny, but it's not, really, because I really do go. "
3rdgenNapan wrote on Jan 14, 2009 8:04 PM:
Napa wanted downtown to be like the Riverwalk in SA, Texas. What a joke - the riverwalk has fun bars, live entertainment, music, fun restaurants and nightlife. Since no one seems to be able to tolerate any noise unless they are the ones making it.... we will remain a semi interesting town with somewhat pricey activities - except Dreamweavers - good show on right now! Now there is something to do!!! "
jpcrash wrote on Jan 14, 2009 9:47 PM:
Never went to this place. Was never interested. To tell you the truth, i thought it was just a place to go smoke pot and gossip "
anticommie wrote on Jan 15, 2009 11:50 AM:
"It's nice to be around balanced people. They are not that easy to come by, especially between the ages of 16 and 24. I'm not condoning stoner talk, but I think it's quite a stereotype to imply that they are primarily preoccupied with eating (munchies). "
I know this group that you talk of, and I have to really disagree with you. I dont know what generation you are from, but my generation and the ones after me are filled with uninformed STONERS. I have had your so called "intellectual conversations" with these people, and I am amazed that you can call them something they are not. These KIDS you speak of follow anything that is popular and the next thing you know they are walking through the streets of SF protesting something they dont know anything about. "
lalala123 wrote on Jan 15, 2009 4:56 PM:
Stop dissing on this cafe, ESPECIALLY if you never had the chance to walk inside.
jpcrash: You're wrong...it was never a place to smoke weed and gossip. You're way wrong. "
LizzFizz wrote on Jan 20, 2009 9:43 AM: