‘The ceiling is the wow’
-
img
George Altamura recently finished a two-month restoration of the ceiling mural at the Uptown Theater. Artists matched original colors then repainted while working on a scaffolding that filled the entire theater except for the last seven feet of space at the top. Jorgen Gulliksen/Register |
Buy photos
-
img
Bringing the Uptown Theatre's circa 1937 ceiling mural back to life in it's original art deco style required the removal of three layers of blue paint. Jorgen Gulliksen/Register |
Buy photos
-
img
$50,000 worth of scaffolding provided a temporary floor during restoration of the Uptown Theatre's ceiling mural. Jorgen Gulliksen/Register |
Buy photos
Uptown Theater restoration of Art Deco ceiling covers nearly 8,000 square feet
By KEVIN COURTNEY
Register Staff Writer
When George Altamura was a young man in the late 1940s, he’d watch movies at the Uptown Theater with a cigarette in one hand, a girlfriend in the other.
Altamura, the moviegoer, was a busy man. He never looked up.
What Altamura failed to notice as a young man should delight future audiences when he makes good on a pledge to restore the Uptown as a star attraction in downtown Napa. Restoration work, which lagged after Altamura and a team of investors bought the Third Street movie house in 2000, is now going gangbusters.
On Monday, Altamura unveiled the restored Art Deco ceiling, an expanse of ornamentation covering nearly a fifth of an acre and featuring a bevy of semi-nude women in classical poses.
“The ceiling is the wow,” said Altamura, who recruited a team of artisans to restore original decorations from the theater’s 1937 opening. Restoration took two months, with painters working from scaffolding 38 feet above the theater floor.
Anyone who patronized the Uptown in the decades before its closure would have seen only a blue ceiling. The female figures, the gold stars and the bands of decorative patterns had been buried under coats of paint.
Altamura originally planned to apply a fresh coat of paint that would have further obscured the original designs. “I could have sprayed it out in two days,” he said.
The treasure that lay beneath only came to light when he tore down a wall built in the 1970s to divide the 1,350-seat theater into two spaces, Altamura said.
Resolving to do right by the Uptown, Altamura said he spent “hundreds of thousands” of dollars to restore the ceiling. Erecting wall-to-wall scaffolding for the artists was nearly a $50,000 item, he said.
Restoration was done by a four-person team headed by Philip Slagter, who recently produced a 250,000-square-foot sky mural for the Venetian Casino in Macau, China.
The Uptown mural, at more than 8,000 square feet, involved hand-stenciling decorative bands and repainting the Art Deco ladies.
Altamura made some sentimental adjustments to the ceiling, which featured cameos of generic women. The eight cameos now reflect the likenesses of Altamura’s daughter, Lori, his four granddaughters and the daughters of two of his partners, Tim Herman and Bob Vogt.
With the completion of the ceiling, Altamura said workers would now restore decorative trim on the walls, creating a finished shell lacking only “cosmetic” touches.
The seats, a top-quality sound system and velvet drapes are on order, as are replicas of the original chandeliers. The restrooms and the lobby, with three bars, can be finished in relatively short order, he said.
The stage has been tripled in size. A green room for performers will be located in an adjacent building.
Altamura is reluctant to say when the Uptown will reopen for live entertainment and perhaps movies — previous predictions turned out to be far too optimistic — but that date is drawing near, he said Monday.
It could happen later this year, Altamura said.
“It’s coming. Napa’s time is coming,” he said. “If I’d gotten it done five years ago, I’d have lost my butt.”
But now, with several new hotels downtown and a riverfront promenade with stores and restaurants soon to debut, there should be enough tourists for a “soft opening,” he said.
Altamura declined to say exactly what kinds of entertainment will be showcased. He is in talks with concert promoters. A booking director will be hired.
The original Uptown hosted live acts as well as movies.
While he would not reveal the cost of the Uptown restoration, Altamura said it is substantial. “It behooves us to start recapping some of our investment,” he said.
The finished Uptown will have between 850 and 900 seats, some 400 fewer than in the original theater. Capacity shrank when Altamura ordered seats seven inches wider than the originals, reflecting the girth of people today, and added more leg room.
The Uptown will be bigger than the Napa Valley Opera House, six blocks away, which has nearly 500 seats, but smaller than Yountville’s Lincoln Theater, with 1,216 seats.
Both the Opera House and the Lincoln Theater, venues for live shows, are run by nonprofit organizations, while the Uptown will be a for-profit operation, Altamura said.
“I’m a businessman. I’m not going to build something that loses money,” he said. Given the magnificence of the restored Uptown, “I know it will be a money-maker.”
Soon after buying the Uptown, Altamura stripped off metal cladding and replastered the exterior. The marquee was restored to its original glory.
The project then lagged for several years. The economic times weren’t right, Altamura said at the time. Downtown didn’t yet have the tourism stream to make the theater successful.
Although the Napa Valley is suffering economically at the start of 2009, conditions here aren’t as bad as elsewhere, Altamura said. Even if the approved Ritz-Carlton resort doesn’t begin construction this year, downtown has enough going for it to justify reopening the Uptown, he said.
Fully restored Art Deco movie houses are a rare thing in America, said Altamura, who is pleased with how things are turning out. “I never remembered it being this beautiful,” he said.
Correction: An earlier version of this article misidentified two of the individuals in the individuals in the cameos.
The goal of the story comments section at NapaValleyRegister.com is to have an open, thought-provoking, civil community forum for all issues.
What gets your comment posted?
• Staying on topic
• Keeping your comment to 300 words or less
• Avoiding name-calling
• Addressing your comments to the message rather than the messenger
What gets your comment deleted?
• Personal attacks
• Derogatory remarks
• Name-calling of any sort
• Going off-topic
• Hate speech
• Racially-insensitive comments
• Implying guilt of a subject in a crime story before there is a court verdict
• Posting e-mail addresses
• Posting comments of a commercial nature
• POSTING WITH ALL CAPITAL LETTERS
• Linking multiple comments together with "to be continued..." to get around the 300 word limit.
The fine print
- Comments are either approved or denied. We do not edit comments.
- You are welcome to modify and resubmit a denied comment.
- Comments may take several hours to be posted.
- Comments posted are those of the writer, and do not necessarily reflect the opinion of NapaValleyRegister.com, its employees or its parent company.
- Do you have information on a story? Please go to our
virtual newsroom to send us a news tip.
- If you feel a posted comment has violated our guidelines, please contact
online@napanews.com or add a comment indicating you have an issue and our moderators will review the comment in question.
4gnapan wrote on Jan 6, 2009 12:32 AM:
I hope you do both movies and live entertainment, George. It will bring back memories of watching movies there with Mom. "
Bauhausfan wrote on Jan 6, 2009 5:56 AM:
One thing I don't understand is why he would be in talks with concert promoters and be looking to hire someone to book the place. Places like this have their own person booking. "
Dirty Napkin wrote on Jan 6, 2009 8:12 AM:
selim wrote on Jan 6, 2009 8:19 AM:
(By the way, hopefully the Uptown will have the same capacity and better sightlines than Slim's...)
“I know it will be a money-maker.”
says George. Well, you'll have to ACTUALLY OPEN THE THEATER FIRST. I remember seeing the Buena Vista Social Club documentary there right before it closed AGAIN...way back in 1999? 2000? These nine years of remodeling had better reap some results, George, or you may as well hand over the keys to the rest of your downtown properties because you've demonstrated nothing but negligence and incompetence in managing the properties that make up the lifeblood of downtown Napa.
Everyone's so upset over Rogal with Napa Pipe...at least he's TRYING to do something, even if I'm not crazy about the idea. Altamura seems to be content on sitting on dilapidated properties and complaining that nobody is paying St. Helena lease prices. Ugh, and this Kevin Courtney puff piece just turns my stomach. "
y2kcbr wrote on Jan 6, 2009 8:37 AM:
SUSIE-Q wrote on Jan 6, 2009 8:48 AM:
Teddy wrote on Jan 6, 2009 8:53 AM:
Hear Ye wrote on Jan 6, 2009 8:54 AM:
Old Time Napkin wrote on Jan 6, 2009 9:07 AM:
Those of us that went to the Uptown in the 50's and 60's look back on it with fond memories. Many of us would return if the entertainment is good and not priced out of reason. Keep the locals in mind. They helped you get to where you are today. "
Napanee wrote on Jan 6, 2009 9:16 AM:
nwnapan wrote on Jan 6, 2009 9:38 AM:
angrytoo wrote on Jan 6, 2009 9:48 AM:
vocal-de-local wrote on Jan 6, 2009 10:20 AM:
ECHO wrote on Jan 6, 2009 10:21 AM:
Ruff Limblog wrote on Jan 6, 2009 10:39 AM:
I would like to know when we can take a tour!
~Ruff "
oldnapagal wrote on Jan 6, 2009 11:17 AM:
my name here wrote on Jan 6, 2009 11:18 AM:
A friend and I snuck one of those huge 2-pound bags of peanut M&Ms into the place and sat in the back row during the movie to avoid getting caught with outside food. The bag refused to open, I pulled just a little too hard, and suddenly there were thousands of little M&Ms cascading down the steps under the seats. Oh yeah, BUSTED! "
abouttime wrote on Jan 6, 2009 11:23 AM:
krusty wrote on Jan 6, 2009 11:31 AM:
Native74 wrote on Jan 6, 2009 12:15 PM:
People may give Altamura a bad rap, but at least his developments (and Harry Price!) have always seemed in line with the character and charm of an old town atmosphere. Wish the local government could come to terms with that instead of bringing 'big city' buildings to downtown... "
Newview wrote on Jan 6, 2009 12:38 PM:
Skip M. wrote on Jan 6, 2009 12:38 PM:
grapegirl wrote on Jan 6, 2009 12:51 PM:
localmama wrote on Jan 6, 2009 1:03 PM:
localmama wrote on Jan 6, 2009 1:05 PM:
Paddy wrote on Jan 6, 2009 1:17 PM:
make napa better wrote on Jan 6, 2009 2:31 PM:
nightwatchman wrote on Jan 6, 2009 2:54 PM:
Similar size, part of a vibrant revitalized downtown, gets great acts for all genres for $10-$50 bucks, and does very well.
What won't work is if he tries to make it an even more expensive Opera House. The Mystic does great in a smaller town than Napa and something like that (where you may even hear an electric guitar or two!) has been lacking in Napa forever. Google it and check it out. "
TINAMAC wrote on Jan 6, 2009 3:01 PM:
alucawanza wrote on Jan 6, 2009 3:17 PM:
Newview wrote on Jan 6, 2009 3:28 PM:
bujwets wrote on Jan 6, 2009 4:16 PM:
make napa better wrote on Jan 6, 2009 6:02 PM:
There was more than 1 ghost at the Uptown, I used to work there and there was one by the stage too.
The rumor was that a jealous worker shot his lover that was on stage from the booth. They both still roam the theater. :) "
nan03 wrote on Jan 6, 2009 6:52 PM:
suze wrote on Jan 6, 2009 8:08 PM:
reason-ator wrote on Jan 6, 2009 8:43 PM:
Looks like this evolved to be another thing I'll really have no interest in.
It's really funny that I end up in going all over the country and even the world to see and visit 'world class' events and venues, but I have no interest in any of our local world class venues and events.
The pattern seems to be that all the great things I think we're promised end up being a big disappointment by the time they come to fruition.
Now where is that Napa Pipe thread again.......... "
Mr. Feasor wrote on Jan 6, 2009 9:34 PM:
(1) Am I the only one that thinks it's kind of weird to have half-nude ladies be depicted "in the likeness" of your daughters and granddaughters? Don't get me wrong, art deco is awesome, but doesn't that seem kind of weird?
(2) Altamura quote: "It's coming. Napa’s time is coming..." Uhhhh, yeah George, you've been saying that for a couple of decades now...and we're still waiting... "
krusty wrote on Jan 6, 2009 9:48 PM:
justnana wrote on Jan 6, 2009 10:42 PM:
garymey wrote on Jan 7, 2009 1:46 AM:
When George Altamura first bought the Uptown I was asked to consult on what kind of business could be successful there. I explained to Altamura and his partners how the movie business worked (I ran my first theater in the family barn on Cuttings Wharf Road and went on to co-found Landmark Theatres). All of us agreed the horrible 4-plexing needed to be undone.
I said a signature attraction of the restoration would be the uncovering the detailed mural on the ceiling. Evidently the original manager of the Uptown when it opened in 1937 denied it ever existed but the images were clear in my memory. When the lowered false ceilings came down I was told it was a white ceiling above…no murals. I came to see for myself and suggested we shine bright lights up there. Immediately the outlines of a woman on a chariot could be seen through the paint.
Today a friend asked what was happening at the Uptown and shortly after I responded that I had heard nothing new, I was thrilled to see the Napa Register’s cover story and was filled with hope.
to be continued "
garymey wrote on Jan 7, 2009 1:52 AM:
If it was packed and you had to sit in the back of the balcony, you’d rather sit on a friend’s lap or the steps than near the weird old guy in a dark suit, ballpoint pens lined up in his breast pocket. He always was in the same seat and protected a large paper bag next to him and we were certain there were children’s body parts in that bag. "
garymey wrote on Jan 7, 2009 1:53 AM:
My father had been an air force pilot in WWII. He wanted me to see the double feature of STRATEGIC AIR COMAND and THE McCONNELL STORY. After the first I called home. I didn’t like war movies I had learned that afternoon.
“But you haven’t been there long enough to see two movies. What time is it?” my dad asked over the pay phone.
I looked at my wrist at my new watch, my first, a present on my 8th birthday the day before. But it was gone. He told me to find it. The second feature had started so I was crawling around in the dark, flashlight from the manager shining under the seats. No luck. So I sat through the second movie hoping when the lights came up I would find it. Gone. I was depressed and scared. The first really valuable thing I owned and I’d already lost it. How could I face my dad, a jeweler who gave me a quality watch named after my grandmother? By all rights I should have never wanted to go back to the movies again.
But I did….twice a week.
-I remember laughing at a scene in GIGI and when nobody else laughed I explained out loud why it was funny.
-My parents literally fell out of their seats during SOME LIKE IT HOT.
-My friends and I went to see TWO WOMEN because rumor had it Sophia Loren was topless in it and we discovered the power of a great foreign language movie.
- Opening night of BEACH PARTY and every seat and all the steps and aisles were packed. "
garymey wrote on Jan 7, 2009 1:56 AM:
- I experienced pride that movies like THIS EARTH IS MINE, THE UNHOLY WIFE, POLLYANA and WILD IN THE COUNTRY with Elvis were made in Napa Valley and played on our own big screen.
-I was asked by a girl if her best friend could sit with me but I turned her down because the girl who asked was the one I had my eye on…but she was already going steady. When I realized I’d made a mistake, it was too late and her friend was crying while all the other girls in their group stared at me in lobby after the show letting me know I was a terrible person.
- Revelations that movies could be both entertainment and challenging with films like THE MANCHURIAN CANDDATE and DR. STRANGELOVE were powerful moments.
-Why did I see WHAT’S NEW PUSSYCAT? ten times in a week.
-It was impossible getting my date to stop singing out loud during HARD DAY’S NIGHT.
-Imagine the frustration waiting to use the oatmeal box top free ticket to see FORBIDDEN PLANET because it never came to Napa.
-I’m glad my mother wouldn’t let me go to see CURSE OF FRANKENSTEIN on Christmas Day because a drunk driver smashed into the box office occupied by a ticket seller and continued into the lobby, closing the theater for weeks.
-Going to a live spook and magic show was a chance to act out, bringing a bag of monster masks and gloves so my friends and I could run around scaring people during the blackout (a lightning and thunder film played on screen)
-Of course it is haunted…all old movie theaters have ghosts. "
Newview wrote on Jan 7, 2009 5:22 PM:
All theaters are haunted, I have worked in theaters. Mr. A needs to get a standing lamp from the thirft shop, with one light bulb and post it to the stage, so that it will be on all night. It's a tradition:-) "
garymey wrote on Jan 7, 2009 11:29 PM:
I did an extensive business, restoration and programming plan for the Empress Theatre in Vallejo a few years ago and I thrilled that jewel box of a theater is successfully drawing audiences with a wide variety of programs. "
Carl_Lipbalm wrote on Jan 8, 2009 12:31 AM:
Music will be a real challenge, I don't expect that to be much of a draw for the fragmented population we have. Although we are all clamoring to have more music in this town, I wonder what cross-generational acts would have wide appeal, that the Opera House is not already bringing in? It's too big for local acts... "
Newview wrote on Jan 9, 2009 1:46 PM:
XMAN wrote on Jan 13, 2009 12:33 AM:
will live to see his dreams come true. He deserves to and we should all wish him well. Good luck George. "
Bauhausfan wrote on Jan 13, 2009 5:54 AM:
That statement pretty much says it all. It will be for live music and with 3 bars that makes sense.
As for local acts playing there, it is quite obvious what the answer to that is. Local acts aren't going to fill a 900 seat venue. How many show up for free shows with local acts at the Veterans park? "
mominapa wrote on Jan 13, 2009 8:26 AM:
Bauhausfan wrote on Jan 17, 2009 10:28 AM: