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‘The ceiling is the wow’
Uptown Theater restoration of Art Deco ceiling covers nearly 8,000 square feet
Tuesday, January 06, 2009
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When George Altamura was a young man in the late 1940s, he’d watch movies at the Uptown Theater with a cigarette in one hand, a girlfriend in the other.

Altamura, the moviegoer, was a busy man. He never looked up.
What Altamura failed to notice as a young man should delight future audiences when he makes good on a pledge to restore the Uptown as a star attraction in downtown Napa. Restoration work, which lagged after Altamura and a team of investors bought the Third Street movie house in 2000, is now going gangbusters.

On Monday, Altamura unveiled the restored Art Deco ceiling, an expanse of ornamentation covering nearly a fifth of an acre and featuring a bevy of semi-nude women in classical poses.
“The ceiling is the wow,” said Altamura, who recruited a team of artisans to restore original decorations from the theater’s 1937 opening. Restoration took two months, with painters working from scaffolding 38 feet above the theater floor.

Anyone who patronized the Uptown in the decades before its closure would have seen only a blue ceiling. The female figures, the gold stars and the bands of decorative patterns had been buried under coats of paint.
Altamura originally planned to apply a fresh coat of paint that would have further obscured the original designs. “I could have sprayed it out in two days,” he said.

The treasure that lay beneath only came to light when he tore down a wall built in the 1970s to divide the 1,350-seat theater into two spaces, Altamura said.

Resolving to do right by the Uptown, Altamura said he spent “hundreds of thousands” of dollars to restore the ceiling. Erecting wall-to-wall scaffolding for the artists was nearly a $50,000 item, he said.

Restoration was done by a four-person team headed by Philip Slagter, who recently produced a 250,000-square-foot sky mural for the Venetian Casino in Macau, China.

The Uptown mural, at more than 8,000 square feet, involved hand-stenciling decorative bands and repainting the Art Deco ladies.

Altamura made some sentimental adjustments to the ceiling, which featured cameos of generic women. The eight cameos now reflect the likenesses of Altamura’s daughter, Lori, his four granddaughters and the daughters of two of his partners, Tim Herman and Bob Vogt.

With the completion of the ceiling, Altamura said workers would now restore decorative trim on the walls, creating a finished shell lacking only “cosmetic” touches.

The seats, a top-quality sound system and velvet drapes are on order, as are replicas of the original chandeliers. The restrooms and the lobby, with three bars, can be finished in relatively short order, he said.

The stage has been tripled in size. A green room for performers will be located in an adjacent building.

Altamura is reluctant to say when the Uptown will reopen for live entertainment and perhaps movies — previous predictions turned out to be far too optimistic —  but that date is drawing near, he said Monday.

It could happen later this year, Altamura said.

“It’s coming. Napa’s time is coming,” he said. “If I’d gotten it done five years ago, I’d have lost my butt.”

But now, with several new hotels downtown and a riverfront promenade with stores and restaurants soon to debut, there should be enough tourists for a “soft opening,” he said.

Altamura declined to say exactly what kinds of entertainment will be showcased. He is in talks with concert promoters. A booking director will be hired.

The original Uptown hosted live acts as well as movies.

While he would not reveal the cost of the Uptown restoration, Altamura said it is substantial. “It behooves us to start recapping some of our investment,” he said.

The finished Uptown will have between 850 and 900 seats, some 400 fewer than in the original theater. Capacity shrank when Altamura ordered seats seven inches wider than the originals, reflecting the girth of people today, and added more leg room.

The Uptown will be bigger than the Napa Valley Opera House, six blocks away, which has nearly 500 seats, but smaller than Yountville’s Lincoln Theater, with 1,216 seats.

Both the Opera House and the Lincoln Theater, venues for live shows, are run by nonprofit organizations, while the Uptown will be a for-profit operation, Altamura said.

“I’m a businessman. I’m not going to build something that loses money,” he said. Given the magnificence of the restored Uptown, “I know it will be a money-maker.”

Soon after buying the Uptown, Altamura stripped off metal cladding and replastered the exterior. The marquee was restored to its original glory.

The project then lagged for several years. The economic times weren’t right, Altamura said at the time. Downtown didn’t yet have the tourism stream to make the theater successful.

Although the Napa Valley is suffering economically at the start of 2009, conditions here aren’t as bad as elsewhere, Altamura said. Even if the approved Ritz-Carlton resort doesn’t begin construction this year, downtown has enough going for it to justify reopening the Uptown, he said.

Fully restored Art Deco movie houses are a rare thing in America, said Altamura, who is pleased with how things are turning out. “I never remembered it being this beautiful,” he said.

Correction: An earlier version of this article misidentified two of the individuals in the individuals in the cameos.
51 comment(s)

4gnapan wrote on Jan 6, 2009 12:32 AM:

" I remember looking up at that ceiling when i was a wee lad and admiring the art then :).

I hope you do both movies and live entertainment, George. It will bring back memories of watching movies there with Mom. "

Bauhausfan wrote on Jan 6, 2009 5:56 AM:

" Sounds like it is going to be a great place for live performers but not for movies. In fact it doesn't mention anything about a screen or projector or sound system needed for movies which would be different than for live music. Capacity sounds the same as Slim's in SF, although I find it hard to believe they will be trying to get the same acts to play in Napa, but if they did it would make me happy.

One thing I don't understand is why he would be in talks with concert promoters and be looking to hire someone to book the place. Places like this have their own person booking. "

Dirty Napkin wrote on Jan 6, 2009 8:12 AM:

" Just get it done into something... Anything, please. "

selim wrote on Jan 6, 2009 8:19 AM:

" Bauhausfan, while you're right that most theaters/performance spaces do their own booking, the very thought of having an Altamura book acts scares the daylights out of me. It's best to bring in someone with an actual interest in generating crowds and contributing to the greater good of downtown Napa...something George Altamura seems to be allergic to.

(By the way, hopefully the Uptown will have the same capacity and better sightlines than Slim's...)

“I know it will be a money-maker.”
says George. Well, you'll have to ACTUALLY OPEN THE THEATER FIRST. I remember seeing the Buena Vista Social Club documentary there right before it closed AGAIN...way back in 1999? 2000? These nine years of remodeling had better reap some results, George, or you may as well hand over the keys to the rest of your downtown properties because you've demonstrated nothing but negligence and incompetence in managing the properties that make up the lifeblood of downtown Napa.

Everyone's so upset over Rogal with Napa Pipe...at least he's TRYING to do something, even if I'm not crazy about the idea. Altamura seems to be content on sitting on dilapidated properties and complaining that nobody is paying St. Helena lease prices. Ugh, and this Kevin Courtney puff piece just turns my stomach. "

y2kcbr wrote on Jan 6, 2009 8:37 AM:

" Although it's taken years, I'm glad to see it coming together. A soft opening for tourists though? Why not do a soft opening for Napa residents? "

SUSIE-Q wrote on Jan 6, 2009 8:48 AM:

" I remember going to the movies every Saturday afternoon when it cost $.25 to get in. Soda's were 15 cents & Junior Mints were 10 cents. That was the place to be on Saturdays. It was a beautiful theater back then. I hope that it won't be changed that much because there are a lot of happy memories for a lot of us "Senior Citizens" about all the fun we had at the movies. Our parents actually felt safe sending us kids downtown on our bikes without having to go with us. It sounds like downtown Napa is no longer "kid" friendly and that's a shame. Good luck George & I hope you succeed at what you are trying to do to save such an historical place. "

Teddy wrote on Jan 6, 2009 8:53 AM:

" Just remember the intent here--collect $100+/ticket for live acts. This is not a hometown movie house and never will be again. "

Hear Ye wrote on Jan 6, 2009 8:54 AM:

" I don't get the Slims comparisons. Slims is essentially a bar that has a stage in the front. Uptown is a theater. I also doubt that they put all that money into the Uptown to use it for some obscure Indie rock or punk bands. Doesn't seem very viable for this town (unfortunately). I would like it if they showed movies similar to the Red Vic in San Francisco. New critically acclaimed movies that mainstream theaters (cinedome) won't carry as well as classic movies from past decades. Oh well I guess the first step is just waiting to see if they ever actually open. "

Old Time Napkin wrote on Jan 6, 2009 9:07 AM:

" George, I realize that you need tourists to help pay the bill, but how about luring local Napans. Many here would support your project. Copia snubbed the locals in the beginning and played to the tourists. Look where it is today.
Those of us that went to the Uptown in the 50's and 60's look back on it with fond memories. Many of us would return if the entertainment is good and not priced out of reason. Keep the locals in mind. They helped you get to where you are today. "

Napanee wrote on Jan 6, 2009 9:16 AM:

" I would pay money just to have a tour of the place when it is done. As kids we went to the movies there a lot. After the movies we would wait at the post office to be picked up. We had fun swinging around the big old lights in front of the post office. "

nwnapan wrote on Jan 6, 2009 9:38 AM:

" Seems to me that Mr. Altamura knows more than most people about making money and running a for-profit business. Just because a seemingly significant number of people don't agree with his methodology doesn't make them right. Mr. Altamura is also a significant benefactor to many Napa charities. This board reeks of jealousy and envy it seems to me. "

angrytoo wrote on Jan 6, 2009 9:48 AM:

" Awwww...........the Uptown. I remember as a kid going to the Uptown to catch a movie. Sure the movies had already been released months prior but the price was half off. Then we would go find a pay phone (if those exist anymore) and call our parents to come pick us up. I'm glad to see that there is still a plan for this wonderful building, yet I would like to see something tailored to the local folk. A nice family outting to a movie on a Saturday afternoon or maybe a nice place for a small venue. (maybe an up and coming local artist) "

vocal-de-local wrote on Jan 6, 2009 10:20 AM:

" For starters, will there be a dance floor? There are numerous kids (and adults) living in Napa County who go swing dancing in Santa Rosa every week. At least during the weekday, maybe the space could be rented for this purpose? Napa lacks dance space. And once you connect people with this facility, they will return for other venues such as concerts. Also, there's absolutely no reason that Napa cannot have a concert hall equivalent to those in the city. A club for 20 something adults is another idea. Napa could use some after hours energy. The Uptown has some real potential if done right. "

ECHO wrote on Jan 6, 2009 10:21 AM:

" SO.........Got those permit issues all worked out?.............. "

Ruff Limblog wrote on Jan 6, 2009 10:39 AM:

" I'm just going to say "Good Luck, Mr. Altamura"!

I would like to know when we can take a tour!

~Ruff "

oldnapagal wrote on Jan 6, 2009 11:17 AM:

" I remember the beautiful art deco ceiling well from the 1950's, and remember George as a skinny young man who just owned a dry cleaners across from Napa High. Thanks for restoring the art work, George. I trust you also have plans to modernize the sewage problems! I look forward to your opening! "

my name here wrote on Jan 6, 2009 11:18 AM:

" Impossible for me to think of the Uptown without giggling...

A friend and I snuck one of those huge 2-pound bags of peanut M&Ms into the place and sat in the back row during the movie to avoid getting caught with outside food. The bag refused to open, I pulled just a little too hard, and suddenly there were thousands of little M&Ms cascading down the steps under the seats. Oh yeah, BUSTED! "

abouttime wrote on Jan 6, 2009 11:23 AM:

" It sounds like there is no clear cut business plan. If it's an event venue, who will book it and how will be be supported. Napa does NOT have the critical mass to support such a venture and getting the right acts is a highly specialized business today. It's a grand efforts, but for what end. Maybe when there is more development, maybe when more infill is in place, and Napa Pipe is built out then there will be enough people to support it. Until then, it's a pipe dream. All be it, a nice one. Good luck George. "

krusty wrote on Jan 6, 2009 11:31 AM:

" It would be great if Mr. Altamura had a sort of open house when the theater is finished. If they are able to show movies, they could play a classic family movie or have a good local band play if the movie isn't possible. He could charge a small admission fee of about $5 per person. He would make some money, the locals can check out his beautiful restoration, and those of us who remember the old Uptown can reminisce. "

Native74 wrote on Jan 6, 2009 12:15 PM:

" Yay! It's going to be worth the wait. The Opera House seems to always sell out on it's bookings, so why not the Uptown? Yay to Altamura and his 'silent' partners. I know of at least one them and he does everything up grand...his winery is one of my favorites too. :)

People may give Altamura a bad rap, but at least his developments (and Harry Price!) have always seemed in line with the character and charm of an old town atmosphere. Wish the local government could come to terms with that instead of bringing 'big city' buildings to downtown... "

Newview wrote on Jan 6, 2009 12:38 PM:

" I absolutely believe that Mr. A has really invested in a good project. What concerns me is, who is at the helm? Mr. A has a "shoot from the hip" management style. Backed with a touch of Napolean Complexsive fever. Just a little bit. It seems like a very solid plan, book acts. However any veteran music business person in Napa knows that to fill 800 to 850 seats is going to depend on different factors of foot traffic. Most importantly he is correct about the tourist traffic and after hours music and party are important. And importantly the Altamura crowd will support the endeavor. But Mr. A needs to win the local foot traffic as well. That would also mean winning the local musicians and some of those individuals would most certainly benefit from a upgrade and raise in pay for music performance services. It's a win/win. But, with many others speaking with one voice, we look at empty buildings along First Street and the cost of leasing space and the expensive cost forcing the little guy out of business. While the intent of Mr. A's vision is positive the strategy needs work. The smart move would be to lead a campaign to reduce the cost of leasing space in Downtown in current times. I believe Mr. A see's the profit in the future but yet in some other ways his actions in other financial area's diminish opportunity for others. A diversity of business people can create a greater financial experience. And where there is opportunity there is growth for more opportunity. Then all will benefit. But you gotta treat people right. That is the unfortunate responsibility of wealthy and affluent personalities, they must always act in positive ways, or else people will keep score and remember. "

Skip M. wrote on Jan 6, 2009 12:38 PM:

" I remember the old Art Deco decor of the Uptown in the 1960s. When the Uptown was "Modernized" it was effectively destroyed (as is the case when any classic architecture is "modernized"). "

grapegirl wrote on Jan 6, 2009 12:51 PM:

" Wake up. This building is not for us, the locals. George has clearly stated he intends to recoup his expenses - translation: tourists. What a shame. "

localmama wrote on Jan 6, 2009 1:03 PM:

" Sounds like a job for Richard who used to book the movies and concert for Copia. "

localmama wrote on Jan 6, 2009 1:05 PM:

" grapegirl....just because you don't choose to participate doesn't mean everything in Napa must be for tourist. Give it a rest already. "

Paddy wrote on Jan 6, 2009 1:17 PM:

" abouttime - you've got to be kidding! This place will be packed and Napa Pipe will only keep people away from downtown. "

make napa better wrote on Jan 6, 2009 2:31 PM:

" This is going to be another opera house isn't it? Darn tourists. I think it would only be right to have at least a "soft" opening for the locals. and maybe a locals night once a week or even month that he gets a great band people actually want to see and have it be at a reasonable price. He should talk to his kids and grand kids. They'll let him in. :) "

nightwatchman wrote on Jan 6, 2009 2:54 PM:

" If you all want a demonstration of this kind of thing done right check out the Mystic Theatre in Petlauma.

Similar size, part of a vibrant revitalized downtown, gets great acts for all genres for $10-$50 bucks, and does very well.

What won't work is if he tries to make it an even more expensive Opera House. The Mystic does great in a smaller town than Napa and something like that (where you may even hear an electric guitar or two!) has been lacking in Napa forever. Google it and check it out. "

TINAMAC wrote on Jan 6, 2009 3:01 PM:

" IT ISN'T WINE TIL IT'S TIME! I LOVE SEEING THE MARQUEE ALL LIT UP - I DRIVE UP 3RD STREET ALMOST EVERY EVENING ! JUST THE OTHER NIGHT I WAS ADMIRING IT AND WONDERING WHAT WHEN AND HOW IT WILL BE OPENED UP AGAIN..... I CAN'T WAIT ! THANKS NVR FOR READING MY MIND AND RUNNING THIS STORY. "

alucawanza wrote on Jan 6, 2009 3:17 PM:

" How about the ghost haunting the room above the projectionist booth? Is he/she still there? I know someone who worked there "back in the day" who had to close up and just hated going up there. Anyone else have that experience?? "

Newview wrote on Jan 6, 2009 3:28 PM:

" There is at times too much of the Napa Superstar Personalities appearing to be in control of things. In the bayarea music business, the "big, big world" of the music business outside of Napa Valley, they refer to Napa as the"big void". And do you really think that Opera House and the Lincoln Theater are doing well? They are staying in business. As I have said in the past many local musicians were doing the Community Spotlight Shows at Copia only to find little attendance. While in other venues in the Bay Area, they are exposed to standing room crowds. Napa no longer has a "night club" structure to support the music foot traffic. Sure lots of folks bounce around downtown on Friday and Saturday nights, but to fill Uptown seats and Oprea House seats is going to take a lot of foot traffic. It takes money, time and consistency to build a music venture. The Chef's Market is the most successful event for music in the City Of Napa. So if the Uptown can withstand having nights with 15 people in the crowd to sold out crowds, then they will make it. But it will not be locals that support it, it will be tourist dinning, catching a show and then looking for somewhere to go dancing. The deal is as we musicians say, "you can't be a hero in your own hometown". But you can be a hero in somebody else's town. The bands that are booked in Napa mostly are hero's right here in Napa. So whats the point? The local community is no longer in touch with its music industry, because that industry no longer exists, except for Chef's Market and that is limited. "

bujwets wrote on Jan 6, 2009 4:16 PM:

" I can't wait to see the ballet here at the new theater! "

make napa better wrote on Jan 6, 2009 6:02 PM:

" " How about the ghost haunting the room above the projectionist booth? Is he/she still there? I know someone who worked there "back in the day" who had to close up and just hated going up there. Anyone else have that experience?? "


There was more than 1 ghost at the Uptown, I used to work there and there was one by the stage too.

The rumor was that a jealous worker shot his lover that was on stage from the booth. They both still roam the theater. :) "

nan03 wrote on Jan 6, 2009 6:52 PM:

" Gees I remember the "Up Town" My mother worked there as an "usher" "

suze wrote on Jan 6, 2009 8:08 PM:

" Thanks George, I am so happy to hear I will be able to go to this theater again. I do hope it will be Napa's version of the Sebastiani in Sonoma, showing both movies and some theater and dance etc. Our local movie theater seems to cater to teenagers, us old fogies need some artsy fartsy stuff, including some of the more sophisticated movie releases. I will be happy to spend my dollars with you instead of driving over to Sonoma. "

reason-ator wrote on Jan 6, 2009 8:43 PM:

" Wow. I can remember how I was really looking forward to this.

Looks like this evolved to be another thing I'll really have no interest in.

It's really funny that I end up in going all over the country and even the world to see and visit 'world class' events and venues, but I have no interest in any of our local world class venues and events.

The pattern seems to be that all the great things I think we're promised end up being a big disappointment by the time they come to fruition.

Now where is that Napa Pipe thread again.......... "

Mr. Feasor wrote on Jan 6, 2009 9:34 PM:

" Two quick comments:

(1) Am I the only one that thinks it's kind of weird to have half-nude ladies be depicted "in the likeness" of your daughters and granddaughters? Don't get me wrong, art deco is awesome, but doesn't that seem kind of weird?

(2) Altamura quote: "It's coming. Napa’s time is coming..." Uhhhh, yeah George, you've been saying that for a couple of decades now...and we're still waiting... "

krusty wrote on Jan 6, 2009 9:48 PM:

" I wondered about that too, Mr. Feasor, but I don't think their faces are on the half nude ladies bodies. I could be wrong though. "

justnana wrote on Jan 6, 2009 10:42 PM:

" yea...thought that was a bit creepy too, but it doesn't sound like anything Mr. A would do, so maybe it's as krusty thinks. I also remember taking our dry cleaning to Altamura's on Jefferson when I lived in the Miller Trailer Park as a kid. No matter what anyone thinks...this man built himself and his family a nice life by hard work and schrewd investment. Thanks for bringing back the Uptown!Major milestones of my life were celebrated there, and I can't wait to see it as I first remember it as a young child!! "

garymey wrote on Jan 7, 2009 1:46 AM:

" I to grew up going to the Uptown during the 50’s and 60’s. When the movie was boring, I just looked up and watched the topless ladies racing chariots across the ceiling.

When George Altamura first bought the Uptown I was asked to consult on what kind of business could be successful there. I explained to Altamura and his partners how the movie business worked (I ran my first theater in the family barn on Cuttings Wharf Road and went on to co-found Landmark Theatres). All of us agreed the horrible 4-plexing needed to be undone.

I said a signature attraction of the restoration would be the uncovering the detailed mural on the ceiling. Evidently the original manager of the Uptown when it opened in 1937 denied it ever existed but the images were clear in my memory. When the lowered false ceilings came down I was told it was a white ceiling above…no murals. I came to see for myself and suggested we shine bright lights up there. Immediately the outlines of a woman on a chariot could be seen through the paint.

Today a friend asked what was happening at the Uptown and shortly after I responded that I had heard nothing new, I was thrilled to see the Napa Register’s cover story and was filled with hope.

to be continued "

garymey wrote on Jan 7, 2009 1:52 AM:

" Those kid’s matinees were usually a double feature or “25 Cartoons- Count ‘Em – 25” and each week Bettencourt’s gave away a Schwinn bike. A kid’s birthday got to sit in the loges and each of us got a Mr. Goodbar. The manager, Gibb, controlled that loge with an iron fist. They usually cost more money and youth had to be with adults to sit in those more comfortable rocking seats

If it was packed and you had to sit in the back of the balcony, you’d rather sit on a friend’s lap or the steps than near the weird old guy in a dark suit, ballpoint pens lined up in his breast pocket. He always was in the same seat and protected a large paper bag next to him and we were certain there were children’s body parts in that bag. "

garymey wrote on Jan 7, 2009 1:53 AM:

" memories...
My father had been an air force pilot in WWII. He wanted me to see the double feature of STRATEGIC AIR COMAND and THE McCONNELL STORY. After the first I called home. I didn’t like war movies I had learned that afternoon.
“But you haven’t been there long enough to see two movies. What time is it?” my dad asked over the pay phone.

I looked at my wrist at my new watch, my first, a present on my 8th birthday the day before. But it was gone. He told me to find it. The second feature had started so I was crawling around in the dark, flashlight from the manager shining under the seats. No luck. So I sat through the second movie hoping when the lights came up I would find it. Gone. I was depressed and scared. The first really valuable thing I owned and I’d already lost it. How could I face my dad, a jeweler who gave me a quality watch named after my grandmother? By all rights I should have never wanted to go back to the movies again.

But I did….twice a week.

-I remember laughing at a scene in GIGI and when nobody else laughed I explained out loud why it was funny.
-My parents literally fell out of their seats during SOME LIKE IT HOT.
-My friends and I went to see TWO WOMEN because rumor had it Sophia Loren was topless in it and we discovered the power of a great foreign language movie.
- Opening night of BEACH PARTY and every seat and all the steps and aisles were packed. "

garymey wrote on Jan 7, 2009 1:56 AM:

" More memories

- I experienced pride that movies like THIS EARTH IS MINE, THE UNHOLY WIFE, POLLYANA and WILD IN THE COUNTRY with Elvis were made in Napa Valley and played on our own big screen.
-I was asked by a girl if her best friend could sit with me but I turned her down because the girl who asked was the one I had my eye on…but she was already going steady. When I realized I’d made a mistake, it was too late and her friend was crying while all the other girls in their group stared at me in lobby after the show letting me know I was a terrible person.
- Revelations that movies could be both entertainment and challenging with films like THE MANCHURIAN CANDDATE and DR. STRANGELOVE were powerful moments.
-Why did I see WHAT’S NEW PUSSYCAT? ten times in a week.
-It was impossible getting my date to stop singing out loud during HARD DAY’S NIGHT.
-Imagine the frustration waiting to use the oatmeal box top free ticket to see FORBIDDEN PLANET because it never came to Napa.
-I’m glad my mother wouldn’t let me go to see CURSE OF FRANKENSTEIN on Christmas Day because a drunk driver smashed into the box office occupied by a ticket seller and continued into the lobby, closing the theater for weeks.
-Going to a live spook and magic show was a chance to act out, bringing a bag of monster masks and gloves so my friends and I could run around scaring people during the blackout (a lightning and thunder film played on screen)

-Of course it is haunted…all old movie theaters have ghosts. "

Newview wrote on Jan 7, 2009 5:22 PM:

" Garymey thanks for posting your memories and also it is good to hear that you participated in consulting on the theater. It is unfortunate that the Register reporter did not catch that fact. First time I went to the Uptown was in 1972, I saw the New Centurions. Could hardly see the Deco on the ceiling but it was there. What happened to Coppola's role in the project?

All theaters are haunted, I have worked in theaters. Mr. A needs to get a standing lamp from the thirft shop, with one light bulb and post it to the stage, so that it will be on all night. It's a tradition:-) "

garymey wrote on Jan 7, 2009 11:29 PM:

" I actually also wrote quite a bit about things that can be done to make the Uptown a success with support form both tourists and locals mixing liver performances and some special film and digital programming. Because of the 300 word limit per entry, I had to send my comments in 6 parts but I guess the editors felt it was too long. Or too much about the business Or maybe they'll print it in the newspaper as a Letter to the Editor.

I did an extensive business, restoration and programming plan for the Empress Theatre in Vallejo a few years ago and I thrilled that jewel box of a theater is successfully drawing audiences with a wide variety of programs. "

Carl_Lipbalm wrote on Jan 8, 2009 12:31 AM:

" Plenty of mixed-use theaters are popping up all over the country, as smaller towns are reminded of their value. I know we are all chomping at the bit for something exciting to come out of that space.

Music will be a real challenge, I don't expect that to be much of a draw for the fragmented population we have. Although we are all clamoring to have more music in this town, I wonder what cross-generational acts would have wide appeal, that the Opera House is not already bringing in? It's too big for local acts... "

Newview wrote on Jan 9, 2009 1:46 PM:

" I absolutely disagree with Carl Lipbalm. As I have stated there are locals music acts that live in Napa however they have played large venues. I would suggest that you might consider this as a thought: "It is too big for inexperienced local music acts". I would offer my resume' of performing and sharing the stage with other professionals, but I would be singing to the stereotypical Napa attitude towards local musicians. So I will simply say I have performed for three people and then in front of 5000 people. "

XMAN wrote on Jan 13, 2009 12:33 AM:

" It is interesting to see George involved in this project. Lesser men would not have even tried. Lots of unforseen expenses in the doing of it. George is a dreamer to the point of being a visionary. He always has been. He sees far into the future and has the courage to act on what he sees and puts his money where his mouth is. I believe that George is really happy being involved in this restoration and
will live to see his dreams come true. He deserves to and we should all wish him well. Good luck George. "

Bauhausfan wrote on Jan 13, 2009 5:54 AM:

" "Altamura is reluctant to say when the Uptown will reopen for live entertainment and perhaps movies"

That statement pretty much says it all. It will be for live music and with 3 bars that makes sense.

As for local acts playing there, it is quite obvious what the answer to that is. Local acts aren't going to fill a 900 seat venue. How many show up for free shows with local acts at the Veterans park? "

mominapa wrote on Jan 13, 2009 8:26 AM:

" I am with all the commenters who dismay at the lack of focus on local talent. I know a lot of local musicians who would draw a crowd at the Uptown. Some good friends have a Reggae band and a drum group and I personally think, with some advertising that the reggae band has enough following to fill that theater. There is a lot of other local talent around that has remained untapped. Tap them. "

Bauhausfan wrote on Jan 17, 2009 10:28 AM:

" I can't explain in detail why local music acts will not sustain a place the size of the Uptown, but believe me, economically there is no way it can. "

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