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Robert Mondavi: 1913 - 2008
The passing of wine industry great Robert Mondavi closed a chapter in Napa Valley history in 2008. Mondavi is shown here on April 26, 2005 wearing the French Legion d’ Honneur. Register file photo | Buy photos
Wednesday, December 31, 2008
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Few individuals personify a place in the eyes of the world as much as Robert Gerald Mondavi personified the Napa Valley.

The legendary vintner and champion of the local wine industry died on May 16, 2008, at the age of 94.
Mondavi’s larger-than-life reputation was built on the success of his Oakville winery. He added to the legend in many ways: By being a tireless ambassador for the valley’s grapes and wines; by encouraging and advancing the Napa Valley’s role in the rise of California cuisine and fine dining; with philanthropic donations of eye-popping proportions; by offering personal wisdom or assistance to dozens of other Napa Valley winemakers whose good fortunes are — in many respects — a direct result of Mondavi’s ground-breaking efforts; by playing a critical role in the launch of the Napa Valley Vintners’ amazing Auction Napa Valley.

Mondavi’s passing is also a symbol of changing times in the valley. Several long-time family-owned wineries — Stag’s Leap Wine Cellars and Chateau Montelena among them — have changed hands. Their former owners rose to prominence in the late 1960s and early ‘70s and were part of the makeover of the valley for which Mondavi became famous. Their departure from the stage is a sign that the wine industry here is in for more significant transformation in the coming years.
Robert Mondavi deserves a great deal of credit for Napa Valley’s reputation as an enviable place to live and a wonderful place to visit, for California’s thriving, world-renowned wine industry, and as an example of the American dream — where a son of an immigrant can reach impossibly high and make his dreams come true.

Mondavi was born in a tiny Minnesota town in 1913 and raised in Lodi. He arrived in St. Helena as a young man and convinced his father Cesare to buy Charles Krug Winery. Robert and his brother Peter ran Krug for years, and turmoil in the family prompted Robert to make the move toward independence that would define him.
He opened Robert Mondavi Winery in 1966 and saw the company expand to include Opus One — a partnership with the Rothschild family of France — along with interests in South America and Italy.

All was not roses, however.

The Mondavi family feud over Krug lasted many years and left many scars. Copia, the American Center for Wine, Food and the Arts that Mondavi launched in Napa in 2001, collapsed into bankruptcy earlier this year and is now in process of liquidating its assets.

In a sense, the Mondavi winery left family hands in 1993, when shares in the business began trading on the NASDAQ. But the 2004 acquisition of Mondavi by beverage giant Constellation Brands marked the end of the line for the family’s role in the winery that made the Napa Valley what it is today.

Mondavi’s sons Michael and Tim continue to make wine here under their own labels, his brother Peter and family soldier on at Krug, and Robert’s widow Margrit remains admirably active in the arts, wine and culinary worlds.

In his 1998 autobiography, “Harvests of Joy,” co-written with Paul Chutkow, Mondavi stated: “I’ve lived and worked among the vineyards of the Napa Valley for 60 years, and yet every single day I remained awed by the beauty of this landscape and by the power and rhythms of nature, by the way vines that are bare in February bring forth grapes that we can harvest in September and turn into fine wine …

“In its essence, I believe that wine holds out to us all the order and wisdom of nature and of God himself, if only we have the patience and faith to pursue all the mysteries and truths waiting inside.”
14 comment(s)

tfytmp wrote on Dec 31, 2008 7:54 AM:

" The Copia failure is Mondavi. "

mominapa wrote on Dec 31, 2008 7:57 AM:

" In the minds of many, Robert Mondavi was a great man. It is because of innovators, movers and shakers such as Mr. Mondavi that the normal average individual can no longer afford to live in the Napa Valley. "

Ruff Limblog wrote on Dec 31, 2008 9:02 AM:

" Two comments:

1) Most people don't know that the owner of the Napa Valley Wine Train who also passed away in 2008 gave Robert Mondavi some money to help start up his winery. When "Mr. D" started up the Wine Train he was surprised that the man he had helped start his business was so adamantly against his train.

2) The picture makes Mr. Mondavi look too much like a Hollywood 'Dracula'.

Happy New Year!

~Ruff "

merri wrote on Dec 31, 2008 9:47 AM:

" I think he tried to keep his family and his legecy togther. But I feel that a bitter taste has been left in all of napa's mouth. Hope history is more positive on his contributions instead of his failures. "

toratora wrote on Dec 31, 2008 10:57 AM:

" Rest in peace Mr Mondavi, But Iam a little sick and tired of hearing about him and his family and do not get me started on how much government subsidies he and his family have collected over the years. There are many other great people in this valley that have done good things also so lets try to point them out also! "

Dirty Napkin wrote on Dec 31, 2008 10:57 AM:

" Wow, I agree with all the above. He is way overdone, and in my opinion, he ruined whatever he touched. Too much credit is given where it is not due. Im over the Mondavi stories. "

mamawana wrote on Dec 31, 2008 11:08 AM:

" so sad Mr. Mondavi's dream ended up in the crapper. I'm certain this was not his intention for the people of Napa. It's all about dollars and sense! They don't alway run hand in hand in this county. "

Bill wrote on Dec 31, 2008 11:52 AM:

" The biggest part of Mondavi's dream is yet to be realized... Wine to drink with a hamburger, the penultimate American pairing with pizza not far behind.

In spite of the Toni Taylor's Refresher the major emphasis for his dream will now shift to.....Modesto! "

Ruff Limblog wrote on Dec 31, 2008 12:20 PM:

" Bill - Isn't 'Two Buck Chuck' from somewhere around here in Napa Valley? Thought I read something like that.

While it's far from my favorite - the price makes it 'pair-able' with a burger, which my wife says I shouldn't eat many of anymore.

I think Mr. Mondavi was a successful businessman but not necessarily an all-wise one.

As I understand it, Mr. Grgich, was winemaker when Mondavi did so well in Paris... and we still buy Grgich Hills Fume Blanc by the case.

I am OK with looking at the good and the bad of the man... but Gosh! I'd sure like to see the NVR put up more than that One horrible 'Dracula' picture.

On a side note:

I am so looking forward to putting our next case of Grgich Hills 'Fume Blanc' in the trunk of our electric car next year!

One must visualize your goals, and including our favorite white wine in those visualizations adds a mouth-watering taste dimension to success!

If you are cool, you will be driving an electric car, and spending more money on fine wine instead of stinky petroleum products.

If you're not... you're definitely not.

~Ruff "

reason-ator wrote on Dec 31, 2008 1:21 PM:

" While I can't argue with most of what was written above, I can't bring myself to trash the man after he has left this Earth.

Although it is odd how many old articles we are reading today. It's as if the NVR is shutdown. Any new story is vague on details. Even worse than usual. Happy New Year. Which apparently starts next Monday. "

Bill wrote on Dec 31, 2008 4:01 PM:

" I don't think Bob was involved with Napa Valleys magic French moment. His French connection has more to do with Rothschild and Opus Pokus.

He was a mover and a shaker in the wine industry and not as snobby, I would like to think, as his reputation might lead the general public to believe. I agree with his vision of a wine for all not just the privileged, it makes more marketing sense which is why even Target has a somelier.

Perhaps I prefer to drink wines from Italy or France for under $20 or other regional wines that are every bit as good as many of Napa's overpriced beverages. Besides, I've been here long enough to drink the top quality brands for free as I generally associate with those relatively non important marketeers who actually make the sauce or harvest it.

I Think two buck chuck comes from Livermore or beyond. "

imamonk wrote on Dec 31, 2008 4:43 PM:

" "ruff" Electric ain't the answer yet. First you'll have to figure out how to charge the batteries without the reliance on coal generated power plants. And don't forget the ancient battery technology,either. Nothing's free ! "

Annabella wrote on Dec 31, 2008 5:30 PM:

" While I do firmly believe the Robert Mondavi name is synomous with Napa and Wine...I did read an earlier autobiography on him about 20 years ago. To my mind it was not flattering at all. He became all he wanted to be certainly...at the expense of his first wife, brother and then his children. I never understood why he sold it all when he had sons to carry on. Also, I really hate the picture you have posted here. It makes him look like a pompous azz which is what I came to believe afte reading about him. Obviously, others have come to the same conclusion. I seriously doubt beating the French one time was worth the effort at the expense of his family. By the way, Margrit didn't come off well either in the book either. Birds of a feather? On a good note...Yes, he was successful at what he wanted and didn't keep. Certainly not anything I would want to be remember for though. "

Bill wrote on Dec 31, 2008 5:43 PM:

" Alas, the household gods I serve will not allow me to be cool or even electric only hip even if the hop is gone.

I am looking to forward to converting to low grade political gas made from the wasted second and third picks that should be a cottage industry here instead of merely raisinating on the vine. "

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