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Copia on the brink
Sunday, November 16, 2008
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It is mighty hard to tell what’s going on these days with Copia, Napa’s troubled center for wine, food and the arts.

It is planning on opening a grand new facility in San Francisco, or it is teetering on the edge of financial collapse? It is going to sell its 12 acres in Napa, or it is going to maintain its home base in Napa even as it expands to the city and focuses on Web and TV educational efforts?
Or all of the above?

With the future uncertain, here are some certainties about Copia:
• The building on First Street along the Napa River is not a perfect match for the organization. It wasn’t when it was built and it isn’t today. Despite hosting a lovely outdoor amphitheater and a dynamite demonstration kitchen, it is hard to imagine a perfect use for the Copia building.

• The organization’s ties to this community have been tenuous from the start and remain so today. Leaders determined long ago that locals alone could not financially support Copia. The result has been a hit (concerts, children’s programs, outside events like the farmers market) and miss (wine education, scattershot visual arts programs, the Bacchus Awards) effort that generates little love between Copia and Napans.
• The center certainly jumpstarted the Oxbow District and its troubles are reaching a peak at a time when its presence finally is bearing fruit. Restaurants, tasting rooms and high-end accommodations are now steps away, with more on the way. Without Copia, there would be no Oxbow District.

• Robert Mondavi’s dream for Copia was an ambitious and hopeful one, but is not financially viable today and wasn’t from the start. The institution owes $78 million after seven years of operation.

• As we’ve stated before, Napa would be worse off if Copia were not there. It has played an important economic and cultural role, despite its flaws and missteps.

Copia leaders said this week they hope to sell the land, and that is a promising prospect financially. Twelve acres in the heart of Napa, access to the Napa River on both ends of the property, with a brand-new Westin-Verasa resort to the north and a Ritz-Carlton planned for a site to the east. Sounds like a very viable commercial property.

But buyers are few these days, financiers even fewer and a sale may leave the center‘s future murkier than ever.

A solution may be out there, but given the many incarnations of Copia over the years and the near-desperate efforts of the current leadership, it is hard to see how this ends well.
8 comment(s)

Normbc9 wrote on Nov 16, 2008 7:57 AM:

" Sadly this was just too ambitious of an undertaking for the Napa area. The intentions were good but the support wasn't there. It is my hope that someone can bring this to a successful conclusion. This property location in relation to the coming hotel is in a perfect spot for some endeavor of this type at a later date. "

napablogger wrote on Nov 16, 2008 8:48 AM:

" It appears to be something that was designed by a committee with no overarching vision that a single entrepreuner would have.

What it needs is that, an individual with a vision to turn it into their own, whether that be a corporation run by a visionary or a single individual with a vision for it.

Maybe that will happen if it gets sold, I can't imagine someone wanting to take on all that debt, though.

I hope that the city will be supportive of any possible solutions, I know they will be in fact. "

bennyd wrote on Nov 16, 2008 10:09 AM:

" As with many organizations and businesses, the reality of a high priced overhead is all to much to sustain. I have been in business for over twenty years and have used large spaces only when necessary. The Copia facility is a building that would be much more suited for a venue that has daily use. A satellite campus for UC Davis's Viticulture program could put serious students in the heart of the Wine Country and could highlight new concepts in wine making. The Napa Valley Vintners Association could also have a hand in educational efforts there too. "

ADark1 wrote on Nov 16, 2008 1:25 PM:

" I will say it yet again!

Give some of us average Joe the Plumbers A say so and chance on its Board. Seems you'd rather FAIL then listen to what the average citizen can and will contribute! "

angwindeac wrote on Nov 16, 2008 2:15 PM:

" As all os us know in the valley, if the locals don't attend you will not make it. Copia has always been overpriced and fairly boring in it's appeal to folks that live here. Outside of a few concerts, rarely have they offered events that would generate return visitors...seen it once don't need to pay again. Unfortunately, the entire project was doomed by poor location! "

Sickothis wrote on Nov 16, 2008 5:44 PM:

" If those who have been there there will stop and think for a second, it seems as though the architecture was always assumed to have a 'plan B'. If the space is re-configured as conference space - which in the grand scheme of things would be relatively inexpensive. "

Ricardo wrote on Nov 17, 2008 8:07 AM:

" As someone who followed Copia from the beginning and who is also a Change Consultant (as well as an amateur winemaker), it would be easy to fix Copia if the powers that be really wanted to do so. Unfortunately, it would take more investment to re-do the Copia building itself. The current band aid solutions (opening in SF, selling land, etc) are simply the current management grasping at straws. They need to focus on what is good and get ried of what is bad, i.e., gut Copia and make the inside more user friendly; put up an open market, as in a Farmer's Market to draw in locals; make the stores on the inside more accessible and not expensive; and ask the community for help - not ride the high horse they have been on since the beginning that says they know best without any input. The revitalized Napa will support Copia but Copia is responsible for it's own demise - bad management, worse decisions, and refusal to take decisive and drastic action to remedy their problems. Were I doing a "change assessment" for Copia I would have two options: Close completely and take the losses - sell everything; or option two: bite the bullet and make the necessary changes to make Copia successful as enumerated above. "

BCubed wrote on Nov 17, 2008 8:41 PM:

" Copia still has tremendous potential . . . it still needs what it's lacked from the beginning: Leadership, Vision, Dedication and a Commercial appeal to consumers. Why would "guests" who come to the Napa Valley to enjoy themselves (have fun/drink wine) want to come to Copia? From Day One there was too much "Shopping" (decisions by committee) and far too little "Buying" (solid decision making). A great idea that has lacked direction is still worth saving! "

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