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Napan’s historical postcards reveal slices of Napa’s past
Napan Stan France displays some of the over 200 vintage postcards he owns, with scenes of the Napa Valley. J.L. Sousa/Register | Buy photos
Every Picture Tells A Story
Sunday, September 07, 2008
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The year was 1909. On the back of a postcard depicting Napa’s “State Hospital for the Insane,” a Randolph Street woman dashed off a line to a farmer in Browns Valley.

“I would like another box of sauce apples as before if they are still 50 cents a box,” she wrote.
Two years later, another postcard. The front shows a newly planted Fuller Park with a large artillery piece in the foreground. On the flip side, a guy named Dick wrote to his mother in San Jose.

“Dear Mother. A bum steer all around. The train that was supposed to go at 6:55 does not go till 7:40 and I do not think it will be worthwhile to come back,” he said.
Skip forward a generation to 1938. The postcard shows the rustic dining hall at Lokoya Lodge in the Mayacamas mountains. On the back, a message to a Michael Thomas in Berkeley: “Would you like to swim with me sometime? Charlotte.”

This is Napa’s architectural, economic and social history, postcard style.
For those who don’t want to plow through history books, old postcards — their black and white images often hand-tinted — are another way of discovering the Napa of yesteryear, said Stan France, an avid collector.

France has more than 200 vintage Napa Valley postcards preserved in plastic envelopes. When he wants to time travel, he slowly flips the pages.

“It’s a lost Napa,” France said. “You will see things in this collection that you’ll be shocked at.”

Shocked is a strong word, but consider a turn-of-the-century postcard of the Migliavacca Building. Such an impressive structure of native stone. Did something as handsome as this once grace the corner of First and Brown streets, the site of the current Dr. Dwight Murray Sr. Plaza? It did.

And did the women strolling in front of the Migliavacca Building really carry parasols? Like Victorians? Apparently so.

Napa Soda Springs, a long-gone 19th century resort, seems impossibly ornate for what we think of as pioneer times, but there it is — the magnificent rotunda, the cute “cozy nook.”

“Where the bubbling sparkling water rises through the crevice of rock,” a card gushes. And if bubbling water wasn’t sufficiently seductive, the card also touts Napa Soda Springs as having “the finest specimen of Alligator Pear Tree in Northern California.”

Bragging about a pear tree? That was a century ago, France said. Alligator pears must have been a big deal in those days.

Easier to comprehend, perhaps, is local pride in the massive, castle-like building that once housed Napa State Hospital, known in those days as the asylum.

With towers and turrets, it looked like something that a medieval king might have constructed to flaunt his wealth and power. But no, California’s first residents built it to house the mentally ill.

One card shows the magnificent asylum in the background, while in the foreground a paddlewheeler steams down the Napa River. The postmark says the year is 1907.

“I have never visited the asylum, have you?” wrote an Oakville resident to a friend in Yountville. “I have always been afraid they would not let me out.”

The stalest of jokes. Perhaps in 1907 it was a howler.

France, who once owned a local dental lab, acquired the core of his collection from his mother, Betty Anderson, a local antiques dealer in the late 1960s.

In those days, a vintage Napa postcard could be had for 50 cents or less. Today the going rate is between $5 and $10, but prized specimens have commanded $100 or more on eBay, he said.

If you happened upon a postcard of your house 100 years ago, you’d probably bid the moon, he said.

It’s hard for someone today to appreciate how important postcards once were for everyday communication, France said. Today we pick up the phone, send a text message or drive over to visit. Back then, when phones were rare and horses greatly outnumbered automobiles, then they postcarded.

In 1913, on the back of a card of the “Amusement Hall, Veterans Home,” a local resident wrote to “Dear Gertie” to report a vomiting incident. “Probably those green apples,” she said.

The cost of mailing a postcard: one cent. It stayed that way for decades, France said.

France buys most of his new cards on eBay, where people who live all over the world promote their wares. “It always amazes me that someone in New York could have a Napa postcard,” he said.

As his collection grows, it becomes harder for France to find images that he doesn’t already own.

The Old Bale Mill, back in the days when the water wheel was shrouded in ivy? France has it many times over.

The California Glove Factory? Got it. The landscaped triangle, then with fountain, in front of the Napa Valley Register building at Second and Wilson streets? Got it. The Old Man with a Pipe on Monticello Road, back when the stone nose was longer? Got that, too.

France buys postcards. He never sends them.

“I haven’t sent a postcard in years,” he said. “They’re not quite as cool as they used to be. They just don’t tell the same story they once did.”
7 comment(s)

JMB wrote on Sep 6, 2008 10:21 PM:

" I love old postcards that I found in my family archives. One was from my great-aunt in Versailles in WW1.

But I love the woman's asking for a gentleman to go swimming with her. That's how my father first asked my mother out for the first time back in the early 50's. She replied "I don't swim." Nevertheless, they went out and were
happily married for years.

Maybe we all should take a step back in time and send a postcard to an old friend. I'm sure they'd enjoy it! "

justnana wrote on Sep 7, 2008 1:52 AM:

" We have post cards from our family's travels...everywhere from New Mexico to Nepal! It's still a great way to send a "wish you were here"! I love the rich history of our valley, especially before the coronation of the winegrape as King. My mother-in-law was born in a house just east of Jefferson on 2nd St....it's a restaurant now. She used to ski at Lokoya lodge as a young girl. I loved to listen to her stories about Napa when she was young... her family's first automobile, even the depression where they lost "everything", investments, and a local grocery store, but still had family who grew and have helped shape the community in which they live.
NVR - please keep these type of articles and features coming. Right now our town is currently going through another metamorphosis, and it's really good for everyone to keep in touch with their Napa roots, whether they are 2nd or 3rd generation, or even if you're a "newbie"! "

CIO wrote on Sep 7, 2008 11:17 AM:

" I remember as a child being a member of a dance group in the early 60's that would go to the state hospital to perform for the patients during the holidays. I have such a vivid memory of going there at Christmas time. As a child I remember it being such a scary place, the building was so scary looking and now I remember it as such a very sad place. Thanks for the walk down memory lane. I love reading about old time Napa. "

bchiloquin wrote on Sep 7, 2008 4:19 PM:

" I loved the Napa of old were I was born.I remember alot of the buildings that are mentioned.the Migliavaca {probably wrong spell} mansion I visited while it was still onsite of origin.I wish it was the same, I would come back. "

mominapa wrote on Sep 7, 2008 5:47 PM:

" I wish I knew the name of the farmer in Brown's Valley. My grandfather was a farmer there at about that time. "

teon wrote on Sep 7, 2008 9:30 PM:

" While going through my mother's effects after her death a little over a year ago, I came upon some mighty nice postcards of Napa, dating in the 30's, 40's and 50's. My favorite was of the Fox Theater, facing east, because I can see Alta Heights in the background and I believe at First and Randolph (may have been Coombs, though.) They have been turned over to a friend who collects them.

Tom O
Brentwood, CA "

napa707 wrote on Sep 9, 2008 12:58 PM:

" I would love to see Steve's collection of Napa postcards. Maybe the Library would give him a case to set up a temporary display...or maybe the register lobby...? My collection is not as deep as Steve's but after reading the article I am guessing that he is my primary "competition" on ebay. Are there more us out there? "

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