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Ale is the cure for two local restaurants
Brew pub Downtown Joe’s will see competition in the handcrafted beer market with Piccolino’s and Tuscany both applying for brewing licenses that come with liquor licenses as well. Jorgen Gulliksen/Register | Buy photos
Piccolino’s, Tuscany get OK to brew their own beer
Monday, August 25, 2008
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Downtown Napa is awash with wine tasting rooms, but now hand-crafted beer will be giving vino a run for its money.

Two restaurants — Piccolino’s and Tuscany — are setting up brewing operations, joining Downtown Joe’s as a downtown source of made-in-Napa beer.
Both restaurants have obtained Type 75 licenses from the state Department of Alcoholic Beverage Control. Those licenses allow restaurants to both brew beer and sell liquor.

A Type 75 license is a more economical way to obtain the right to sell mixed drinks than it would be to bid on the open market for a regular liquor license, Joe Salerno, Piccolino’s owner, said Friday.
Liquor licenses for restaurants have sold for as much as $275,000, while a brewery-liquor license is costing him $14,800, Salerno said.

He will have to buy a compact brewing system, but his total outlay will be much less than if he had bought a regular liquor license on the open market, Salerno said.
Having the right to sell mixed drinks and his own beer will make for happy customers and expand his profits, Salerno said.

With downtown getting new hotels, it’s important for his restaurant to offer more than wine and commercial beers if he wants to be competitive, Salerno said.

On Thursday night, the city of Napa Planning Commission approved use permits allowing Piccolino’s and Tuscany to add hard liquor and home brews to their operations.

The state license requires restaurants to brew no less than 100 barrels, or 3,100 gallons, a year, and no more than 5,000 barrels, or 155,000 gallons. The city permit limits sales to on-site consumption.

Salerno, who will train himself to be a brewmaster, said it was important that his brewing equipment would be hermetically sealed. “I don’t want the aroma of a brew pub. I want the aroma of my restaurant,” he said.

Joe Peatman, owner of Downtown Joe’s, where beer has been made since 1987, said he welcomed the competition. “Now we can be compared and appreciated for what we do well,” he said.

“Beer is fun. It makes people happy without going overboard,” Peatman said.

Until now, Napa County had three brew pubs: Downtown Joe’s, Silverado Brewing Company north of St. Helena and the Calistoga Inn, home of the Napa Brewing Co., Peatman said.

A pure brewery, Napa Smith, opened earlier this year at the juncture of Highway 12 and 29 near the airport.

Tourists by the millions come to the Napa Valley for wine, Salerno said. By the end of the day, a glass of beer — or a mixed drink — can be a welcomed alternative, he said.

Tuscany and Piccolino’s will use the Beadle Brewing System which touts compactness, a patented brewing system and the prospect of high profits. Ingredients in a pint of beer cost 30 cents, while the finished product might sell for $4.

There is a strong demand among Napa Valley restaurants to sell mixed drinks, but the number of liquor licenses is capped by the state. This is why a license sold by the state for $12,000 commands hundreds of thousands of dollars on the resale market.

Assemblywoman Noreen Evans, D-Santa Rosa, sponsored a recent bill that will give Napa County 15 more restaurant liquor licenses over the next three years. Five licenses will be awarded each year by lottery at a cost of $12,000 each.

Salerno said he didn’t want to rely on winning a license by lottery in order to sell liquor.

A representative for Tuscany was not immediately available for comment.
18 comment(s)

Gimmeabreak wrote on Aug 25, 2008 12:36 AM:

" Fantastic, and soooo way to go. Napa has it's fill of "Wine" influences. So much so, it's boring. Ale, beer, whatever, thank for the change and additional alternative locales to sit and enjoy a brew and just visit. You don't have to raise the pinky or swish ale around in the glass to give the impression to others that you know what you're doing. "

napawineo wrote on Aug 25, 2008 7:29 AM:

" Sweet! Go taste the beer at the Calistoga Inn and try and brew something close as they have best beer in the valley bar none..... "

Common Sense wrote on Aug 25, 2008 9:27 AM:

" Woohoo! "

wined0wnnapa wrote on Aug 25, 2008 9:40 AM:

" too bad theyre using the beadle system and not a legitimate brewing system. the beadle system would be similar to if they got a concentrated pinot juice added water and yeast then served it five days later to you. I dont eat at those restaruants but if I did, i dont think id order a draft beer. one camo 40 please "

dreluvwine26 wrote on Aug 25, 2008 9:52 AM:

" Silverado Brewing is my favorite place for handcrafted brews and some good eats.... "

psychochik wrote on Aug 25, 2008 9:55 AM:

" As long as its good beer, I'm all over it !! Bring on the brews !!! :) "

iaiguy wrote on Aug 25, 2008 9:56 AM:

" Frankly, I love the various wine tasting venues downtown. More beer tasting? Just an additional plus and an expanded way for us locals (and our guests) to avoid having to make the journey up valley when we decide to enjoy ourselves by (safely) imbibing a bit and enjoy our beautiful town. "

Byoung wrote on Aug 25, 2008 10:50 AM:

" Thats going to be nice downtown, i hope this also drives beer and mixed drink prices down to a reasonable price in this town. I hate goin to the bars in the county cause the drinks are twice as small and weak and twice as exspensive as if you go out of the county! "

luv2surf wrote on Aug 25, 2008 1:38 PM:

" What a great idea and smart business move too! We need more pubs other than Joes which will definitely fulfill a niche for Downtown and Napa in general, hopefully attracting a different clientele as well. Downtown Joe's beer gives me an upset stomach anyways and the only decent brewery is up valley! Good luck and I’ll see you when the beer starts pouring! "

napawineo wrote on Aug 25, 2008 2:41 PM:

" Luv2surf, hear you on the upset stomach from Joes beer- although in my family we call it gastronomically disadvantaged....I guess people just blame it on the food and keep drinking the beer.... "

Cadence wrote on Aug 25, 2008 6:08 PM:

" Oh. My. Goodness.
Incoming hordes of the beer and skittles crowd? Probably NOT the money-dripping non-day-trippers we're told are in the crosshairs of the Legendary visitors bureau?
Ee Haw!! "

Exasperated wrote on Aug 25, 2008 6:56 PM:

" Luv2surf and napawineo, I thought I was the only one who had problems after drinking Downtown Joe's beer! I mean, yeah, the food is ghastly, but the beer gives me a case of the rumbles! Good to know I'm not alone! "

judgeknot wrote on Aug 25, 2008 7:24 PM:

" Ummmm, Beeer! "

chunk wrote on Aug 25, 2008 7:26 PM:

" Good way to get around the expensive liquor licenses. Nobody says the beer has to be good or even sell. If I owned a business I'd apply for the Type 75 license and try brewing my own beer. If it wasn't that good oh well. At least I wouldn't be paying $250,000 plus for a liquor license will still be cheap. "

Dwayne wrote on Aug 25, 2008 7:42 PM:

" That's gonna be great, if they don't have tourist-trap prices...!!! "

peanut wrote on Aug 26, 2008 11:06 AM:

" What is the point of making beer if you don't want to smell it? "

msinformd wrote on Aug 27, 2008 11:28 AM:

" Finally, a story that isn't about wine! "

msinformd wrote on Aug 27, 2008 11:29 AM:

" Dwayne, tourist traps are great, just don't catch and release! "

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