Napa-based Inertia Beverage Group announced today that it has made available an online winery tool free of charge to any winery, fulfillment house or compliance company. Access to Inertia's REthink Compliance tool does not require use or subscription to Inertia's direct shipping platform.

The new service allows wineries to automatically check that their wine shipments are in compliance with shipping regulations in 50 states and generates the reports which states require direct shippers to file based on their sales into the state. In addition, the new REthink Compliance tool provides a detailed matrix of the myriad of rules and regulations for all fifty states concerning direct-to-consumer shipments.

Inertia spent nearly two years, more than $500,000 and more than 6,000 man-hours creating the REthink Compliance tool.  

"Our goal here is a simple one: to increase the size of the direct-to-consumer wine market by giving wineries the means to efficiently access more markets," said Inertia CEO Paul Mabray.