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Napa's largest hotel approved
Meritage expansion OK'd by planning commission
Friday, April 18, 2008
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12:15 p.m.Expansion of The Meritage Resort to 322 rooms won easy Planning Commission approval Thursday night.

The Meritage, which opened 21 months ago at Napa Valley Corporate Park with 158 rooms, will become Napa’s largest hotel, surpassing the 274-room Marriott Napa Valley. Construction of the 164-room addition is expected to start in August.
The Meritage would be dethroned if the city approves plans for a 351-room Ritz-Carlton River House at First Street and Silverado Trail. This project is scheduled to go before the Planning Commisson on June 5 for design review and June 19 for project approval.

A key component The Meritage expansion will be an additional 17,000-square-foot conference center, allowing the hotel to attract more mid-week business.
The Meritage is already a “very successful” hotel, with 70 percent occupancy last year, said Kory Kramer, chief of staff for Pacific Hospitality Group, the owner.

By nearly doubling in size, The Meritage will generate $2.2 million annually in bed tax revenues for the city by 2010, Kramer said.
With the new conference space, The Meritage could theoretically handle group events for up to 700 people, but this is not likely, Kramer said.

Commissioner Arthur Roosa questioned if an expanded Meritage would hurt existing hotels. This isn’t likely, said Marlene Demery, the city’s interim planning director.

There is a substantial need for more hotel rooms as the city of Napa emerges as the hotelier to the Napa Valley, said Demery, citing a recent Napa Valley lodging study by HVS Consulting.

Existing and proposed hotels should all do well if they can develop additional mid-week conference business, said Micah Hinkle, a program coordinator with the city’s economic development department. Napa’s top priority is to develop a critical mass of hotels in downtown, he said.

The Meritage sits at the south end of Napa Valley Corporate Park, adjacent to the 100-suite Vino Bello timeshare development and below the Grape Crusher statue which faces Highway 29.

The expansion will occur on vacant land formerly approved for an office park. The addition will essentially match the current buildings in architecture and colors, Kramer said.

The Meritage will now have a second entrance. In addition to the current entry on Bordeaux Way, guests will be able to enter from Napa Valley Corporate Drive.

Because large events have caused a parking crunch, The Meritage will be constructing 90 more spaces than the 164-room addition calls for, city planner Kevin Eberle said.

In additional, the hotel has negotiated an agreement to park 96 overflow vehicles a short distance away at 855 Bordeaux Way. Shuttles will carry visitors from the off-site parking to the hotel.

Hotel officials promised that the addition would incorporate many energy-saving or green features. Asked if the addition would be certified as green, consultant Robert Earl of Earl Consulting Co. said this had not been decided.

The city is working on an ordinance to require green certification, but projects in the planning pipeline are exempt.

The hotel provided a consultant’s analysis of their current operation, reporting that 79 percent of employees live in Napa County. The average salary is $32,500, compared to $26,000 for hotel workers in Napa County and throughout California, said a report by Applied Development Economics of Walnut Creek.

The hotel offers guests a free shuttle to any destination within five miles, including downtown Napa. Commissioners encouraged the hotel to increase service to downtown.

A traffic consultant said the expansion would have little impact on adjacent roads. The Meritage will have to pay 1.5 percent of the cost of a proposed flyover at Highways 221 and 29.

With the flyover costing as much as $35 million, The Meritage’s cost could be a half million dollars, Kramer said.

The Planning Commission’s yes vote was 4-0, with Commissioner Gordon Huether absent.

This vote gives the hotel the green light to proceed unless someone appeals the decision to the City Council.
14 comment(s)

GregN. wrote on Apr 18, 2008 1:37 PM:

" Yuck, and bad resort with bad service getting more rooms. Having more of guests in this resort will just make guests not want to come back to Napa.

Let's all hope I'm wrong. "

Teddy wrote on Apr 18, 2008 2:28 PM:

" The goal is a strong core of hotels downtown, so they put the largest hotel where? Bunch of geniuses. Guess they forgot where downtown is. The same people who objected when the County approved a hotel down there. Hypocrites too. "

make napa better wrote on Apr 18, 2008 4:20 PM:

" HAHAHA! Ritz is owned by Marriott! We'll still have the largest hotel. MuHAhA! "

pernodboi wrote on Apr 18, 2008 4:27 PM:

" When asked to schedule corporate events for 100 people I would frequently have to use conference centers in Sacramento or the bay area - this will give more options for folks wanting to keep things local.

A response to GregN - I hear service is getting better - especially the kitchens. Will admit I haven't tried them lately, and I did vow that the first visit would be the last - but I have met a few of the kitchen staff at downtown joints and they seem passionate about their food. May have to break my vow. "

kingsavage wrote on Apr 18, 2008 6:47 PM:

" hey teddy, if the napa pipe housing project goes through, this hotel might just be in downtown. think they know something we dont? "

common sense wrote on Apr 18, 2008 7:21 PM:

" Hate to say it, but hotels are the best way to add business and keep the economy flowing while preserving what's left of working class Napa culture. Domestics will come when the economy is good, foreigners will visit when the economy is in the dumper. "

skiph wrote on Apr 19, 2008 12:20 AM:

" More mid week conventions? I guess they just have to make sure what their preference is before scheduling it... "

Fresno wrote on Apr 19, 2008 7:33 AM:

" Don't get me wrong, I support all the new/expanded hotel economic development, however, I wish the reporter had addressed the environmental impact on our water supply by this and other hotel developments. I wonder if this industry is a high water user and what the planners have done to mitigate any adverse impact. "

typhoonie wrote on Apr 19, 2008 11:40 AM:

" In response to GregN and in support of pernodboi, the Meritage has fabulous service now. We had a wedding there in January and the service was above what we expected. I really can't say enough about the experience we had and I plan events for work also. I do believe this is a great move for the businesses in the whole valley. "

enapa wrote on Apr 19, 2008 1:49 PM:

" Why anyone would want to go on vacation at that location is beyond me. I guarantee that their return guests will be very few. "

Duck wrote on Apr 19, 2008 2:41 PM:

" It is great to add to the coffers of the Co and City by the tourists through the expansion of hotels. The trouble is that the locals, especially the retired seniors hardly can keep up with the prices that retailers set for the affluent visitors. Few provide discounts for the locals but for instance Evans does not. It strictly caters to the out of towners. Hotels provide free shuttles from here and there but Evans you have to pay through your teeth. "

calisa wrote on Apr 19, 2008 8:51 PM:

" "Napa's largest hotel approved"

well of course it was, this is Napa for petes sake. We need more hotels, more hotels, more hotels and the more prestigous and expensive the better. Did you ever really think it would NOT have been approved. Now if it were a park or a kids recreational area, or god forbid something that Napans truly wanted then of course it we be "on the table and open for discussion and or disapproval". "

14obama wrote on Apr 20, 2008 9:34 AM:

" The people who approve are NOT the Napa 'ol timers'. Ain't that right Fresno? Ever wonder why all of this stuff is never put to a vote? The greedy get greedy-er ! Honest folks get the shaft,every time. OH Well ! At least I'm in good terms with my maker ! Now,I see the insanity of it all. They'd sell their mother for a buck,not to mention their Souls ! And these are the Same ones who are taking away our rights. "

Jasper wrote on Apr 29, 2008 11:47 AM:

" The question you Napa people should be asking is: What provision do these projects make for the low-income workers they will need? Where is the affordable housing? "

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