Bottle weight
By Dan Berger
September 12th, 2008
August 29th, 2008
August 22nd, 2008
August 15th, 2008
August 1st, 2008
As the world grows more conscious of the earth’s fragility, I continue to be amazed at the utter disregard for the environment that some wineries have.
I’m referring to the weight and thickness of some of the bottles that now house some of our most expensive wines.
I recall the days when a box of wine, containing 12 bottles and the liquid inside them, weighed 34 pounds. This meant that bottles weighed 2 pounds, 13 ounces each. Bottles were made of a lighter glass; they were slightly smaller around than the bigger bottles of today, and they held up just fine.
A bottle of a supposedly great Napa Valley cabernet sauvignon was recently released that weighed in at 4 pounds, 2 ounces. Also, I recently saw a Chilean cabernet weighing 4 pounds, 4.5 ounces. A box of that wine would weigh more than 51 pounds.
A pallet of wine normally holds 56 cases of wine. Using the former weight, a pallet would weigh 1,904 pounds. A pallet of the Chilean wine I mentioned would weigh 2,856 pounds. The additional 952 pounds per pallet require much more fuel to transport.
The additional glass used is greater than that used in the lighter-weight bottle and landfill requirements for it are greater. (And, not incidentally, the Chilean bottle is so fat around that it does not fit in standard wine racks).
Wine once was a simple thing. It was called Burgundy or claret (if it was red) and Chablis or Sauterne if it was white. Burgundy came in a plain, slope-shouldered bottle; so did Chablis. Claret came in a sharp-shouldered bottle. If it was called a Rhine wine, it was in a taller bottle called a hock. All bottles were modest in size and weight.
As the years passed, U.S. wine makers became more creative. The first “fancy” bottles, which came in about the mid-1970s, had a punt — an indentation in the bottom. Pretty soon, everyone was using punt-bottomed bottles. As a result, weights went up.
But that wasn’t enough. Some wineries had to make the bottles look fancier, much the same way perfume makers justify selling what is essentially an inexpensive liquid for a lot of money.
Traditional wine bottles had been about 11 inches tall. By the 1980s, bottles began to grow in height. Today, most cabernets are in 12- and 13-inch bottles. Others are 14 inches high. And with this added height there’s an added weight.
Not long ago, a reader from Florida said he had found that his standard built-in wine rack no longer accommodated many of the bottles he was buying. They are too fat.
This silliness doesn’t affect only cabernet. I’ve seen this with expensive pinot noirs from California. And producers of other wines are also jumping on this dumb bandwagon.
Not only is this an inconsiderate move by wineries, but it can hurt sales. How many retail clerks like hauling around the heavier boxes? And a server with a slight build once told me confidentially she couldn’t pour the new bottles except to patrons “on (my) side of the table. I can’t hold the new bottles when I have to pour on the other side of the table.”
And what does this do to the environment?
If the wine industry wants to announce to the consumer that it is “going organic” and being sensitive to the use of pesticides and other chemicals, then it can make an even stronger “green” statement by switching to lighter-weight bottles that use less glass, cost less to manufacture, stack more efficiently and use less fossil fuel to ship.
Wine of the Week: 2005 Red Truck Merlot, California ($12) — Superb, rich fruit aroma with cherry and blueberry. It has not only a soft entry, but also a good solid structure to work nicely with foods. Aeration helps expand this wine, making it even rounder and more succulent.
Dan Berger resides in Sonoma County. Berger publishes a weekly newsletter on wine and can be reached at danberger@Vin tageExperiences.com.
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BLACKBEERED wrote on Apr 11, 2008 8:45 AM:
Life in the wine business was simpler back when wine was bottled in flat bottom bottles in either a claret, burgundy, or hock bottle an put in a plain brown box and the God's nectar within determined if the product was premium or not, and not the bottle or the 12 color printed box that sings to you when you open it ! "
Global Glass Group wrote on Apr 11, 2008 9:19 AM:
Our Sonoma County company, Global Glass Group is direct factory representatives for the world's largest manufacturer of lightweight PET beverage containers. PET stands for polyethylene terephthalate which is clear, lightweight polymer material.
We have just begun promoting an extremely lightweight wine bottle(50 -65 grams) made of PET with a sophisticated glass type liner so that the taste and the shelf life of the PET bottle is very similar to its glass counterpart.
The bottle is beautiful and has shelf appeal identical to glass. Only drawback is that the finish is stelvin and the shelf life is currently rated at 18 months. This may not be appropriate for the premium reds but certainly is appropriate for just about any brand sold at Trader Joe's or Safeway. The technology is available to extend the shelf life much longer but the cost would likely increase.
The cost of PET wine bottles is competitive with glass and costs less to ship. PET also uses 40% less fuel to manufacture and ship to market. We believe that this lightweight bottle can be successfully promoted to the "green" wineries and to consumers interested in doing their part ot help improve the environment.
"
davidn wrote on Apr 11, 2008 9:34 AM:
Napa vintner's are really pretty good here iMO. The biggest problem is with Burgundy-style bottles. The biggest "problem" are those big bottles with a long, sloping shoulder. Not only do they not fit in a standard rack it is near impossible to stack them in a diamond/square because they wobble so much.
Turley
Pax
Au Bon Climat
Wake up guys. You call your wines "green" but you loose all credibility with those "un-eco" bottles.
There are several wines that I have discontinued buying because of their bottle shape and/or weight:
Au Bon Climat
Pax
Turley
"
Amocat Cellars wrote on Apr 11, 2008 11:38 AM:
jbd0926 wrote on Apr 11, 2008 12:03 PM:
As always you tell the story that no one else seems to want to mention.
In the eyes of the trade and the non "trophy wine" seeking consumers, the heavy glass is no longer an indication of quality. In fact, it seems to say "What are you hiding?". Thanks for calling it like it is.
"
suzannehagins wrote on Apr 11, 2008 12:04 PM:
morton leslie wrote on Apr 11, 2008 4:41 PM:
I think the heavy bottle issue is a small environmental concern when you compare that to the millions of tourists who drive to the Wine Country to sample wines and buy a few bottles. Even a consumer making a trip to a wine shop rather than buying wine with their groceries at the supermarket is a waste of carbon.
There always seems to be someone telling me how I should change the way I do things. Usually they involve a unilateral sacrifice on my part that will make me less attractive to the wine buyer. To these suggestions I usually respond that I will do it when everyone else does it.
So now let me make my offer. I will get rid of the heavy bottle when every winery has closed their retail sales and tasting room, stops their tours, and closes to visitors. Then I ask they sell only to efficient distribution..not to restaurants or wine shops. Then when every winery is selling only to big box stores, the most efficient distribution, then I will go to a lighter bottle. "
Global Glass Group wrote on Apr 11, 2008 9:10 PM:
mweiner wrote on Apr 13, 2008 8:32 AM:
A focused effort by the wine media and tasting forums/events might be a good venue to visibly make the statement for buyers that "size doesn't matter" -- quality and taste does. The more that gets out in industry and consumer venues, the better.
Mark Weiner
Twin Oaks Cellars "
BLACKBEERED wrote on Apr 13, 2008 10:32 PM:
Global Glass Group wrote on Apr 14, 2008 7:40 AM:
Yes, glass wine bottles are recycle-able as well but they take 40% more energy to manufacture and transport. Even the lightest weight 750 ml US made glass bottle is 404 grams which still weights 8 times more than its 50 gram PET counterpart.
The newer PET bottles look identical to glass on the retail shelf. PET wine bottles are gaining acceptance in other parts of the world and it is time for the US wine industry to take this option more seriously.
It is likely that the first US winery to use a 750 ml PET wine bottle will gain significant notoriety for their efforts to use more environmentally friendly eco-packaging.
The environment is obvously a hot topic to the coveted younger consumer that all wineries desire to maintain future growth of the wine industry.
Young adults do not appear to be impressed with heavy bottles and they will be drinking wine for a long, long, long time.
"
BLACKBEERED wrote on Apr 25, 2008 9:13 AM:
Larry McD wrote on Jun 1, 2008 9:10 AM:
I gave that up when we moved to Portland and we've now begun to re-examine the bases on which we make our purchases with carbon being a major issue.
That said, however, the most controversial column I ever wrote, one which got me a load of hate mail as a "closet prohibitionist," was one which advocated a container redemption charge on wines. I do not for the life of me understand why one must pay a redemption deposit on bottles containing beer, soft drinks, and water (for Pete's sake) while wine is exempt. I'll be more accepting of the industry's green credentials when they give up that exemption.
I'm looking forward to exploring the PET bottles option, but in the meantime we're going to be avoiding FAT bottles and those with manufactured "corks" regardless of where they come from. "