Upvalley business logos were the focus of this month’s “Where In The Napa Valley Is?” A house, a Roman and an airplane are all part of signage identifying Calistoga businesses.

While one icon is all in the family, another once paid homage to World War I ace pilots and the third is a Roman soldier’s tribute to the therapeutic healing powers of  hot mineral baths.

Calistoga Family Center

Stephanie Tarry, executive director, of Calistoga Family Center, said that their logo of a house framed in the center of a swirl of circles was designed by local designer  Joleen Hughes of the Level Group. It was created in 2003.

The goal of the logo is to show the home as the center for family and as a part of the community.

Calistoga Family Center believes that healthy families are the heart of a strong community, according to Tarry.

Calistoga Family Center is at 1500 Cedar St., on the grounds of the Calistoga Elementary School, and has had its doors open since 2000 and has been at its current location since 2003.

Tarry described Calistoga Family Center as a family resource center that works with 19 different agencies to provide integrated family services such as medical and dental, family counseling, parenting classes, volunteer income tax assistance, family counseling — among other things. And, all these services are offered on site, she added.

“We serve about 400 low-income families every year. Our goal is to create economic success for all, while ending family violence, improving family health and the raising of successful students,” Tarry said.

There are eight people on staff at Calistoga Family Center.

To learn more about Calistoga Family Center, go to www.calistogafamilycenter.org

Silverado Ace Hardware in Calistoga

Tim Petersen pointed out that the outline of a jet airplane on the Ace Hardware signage has since been replaced by the Ace Hardware Corporation.

Originally, the hardware coop’s logo was of a propeller powered biplane — sort of like what the legendary flying ace the Red Baron used to fly.

Ace Hardware was formed in the 1920s in Chicago by a cooperative of hardware store owners. The logo was originally of a biplane, which over decades morphed into the jet plane symbol still on the Calistoga building.

Tim and his brother Mark Petersen, have held onto the  updated jet airplane icon, which is displayed on the outside back wall of the Calistoga hardware business.

Tim Petersen said that, “Ace” was chosen as the company name because an “ace” such as a fighter pilot meant to be the best at something. That kind of thinking is what the hardware chain’s founding fathers were after.

He also pointed out, that with the invention of the telephone, “Ace” was for a while, the first listing under the A’s in the phone book.

Calistoga’s Silverado Ace Hardware has been a part of the community since the early 1960s. Tim and Mark Petersen’s parents at that time purchased and operated the store previously owned by Stan Cople — who originally called the business Silverado Hardware and was a independent operation.

“We’re keeping our fingers crossed our kids will carry on the family business,” Tim Petersen said.

The store operated by the Petersens today has roots dating back to the mid 1800s.

Peterson points out that their hardware store was the first business in Napa County to use “Silverado” in its business name. “Now there must be hundreds in the phone book.”

Their store is at 1450 Lincoln Avenue.

Roman Spa Hot Springs Resort

The natural hot springs of the Upvalley resort are reminiscent of those enjoyed by the ancient Romans, according to Kathy Quast, whose in-laws currently operate the Calistoga spa business at 1300 Washington St.

The icon of a Roman soldier on one knee in front of a fountain of flowing water is the logo of Roman Spa Hot Springs Resort.

And from ancient times, who better historically understands the healing, relaxing and therapeutic benefits of natural mineral hot springs?

The Quast began using the Roman soldier with the fountain in the early 1980s.

The Roman Spa Hot Springs Resort was built in 1975 by Max and Gena Quast, and the soothing effects of the waters today are popular with many of Napa Valley’s European visitors to the facility, according to Quast.

“A lot of our European visitors know the benefits of the mineral waters ... and so calling it a Roman spa made complete sense. Europeans are able to identify with the name,” Quast said.

So, in a nut shell that is why the Quasts thought it would be a good idea to name their spa the Roman Spa Hot Springs Resort.

The Washington Street spa resort features 60 rooms with three mineral hot pools, which are kept at different temperatures.

Unlike many of the European hot mineral springs, the Calistoga resort does not have a cold plunge in which people dunk themselves in after enjoying the relaxing and therapeutic hot springs.