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Consultant: city should add hotels
Projects like the Westin Verasa on McKinstry Street near the Wine Train, illustrate the increase of hotels in recent years, with more projects to start soon. J.L. Sousa/Register | Buy photos
Several in pipeline, but Napa can handle more
Wednesday, January 23, 2008
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A critical mass of higher end hotels, supported by restaurants and stores, is slowly taking shape in downtown Napa, but more are needed, a consultant told the Napa City Council Tuesday.

Although several new hotels are in the offing, the ailing national economy could slow city plans to attract more overnight visitors and the dollars that they spend, HVS International reported.
Napa has 1,635 guest rooms of various types, which is 500 more than in 2000, when the city first hired HVS to analyze the hotel market.

Another 832 hotel rooms are in the planning pipeline, including the 160-room Westin Verasa on McKinstry Street, which is scheduled to open later this year, and the 142-room Avia, which is about to break ground on First Street near City Hall.
Also listed as strong possibilities are the proposed 351-room River House, a Ritz-Carlton property at First Street and Silverado Trail, and the proposed replacement of the 115-room Chateau on Solano Avenue with a 196-room Kimpton hotel.

Over the next seven years the city of Napa should get more hotel rooms than any other Napa Valley jurisdiction, HVS said. “Development constraints” such as traffic and water availability will prevent American Canyon, Yountville, St. Helena and Calistoga from adding a significant number of new rooms, the consultant said.
City staff recommended several new policies to guide hotel development. Housing impact fees, which haven’t changed since 1999, may need to be raised.

New projects should commit to using shuttles and other alternatives to private cars, providing career opportunities for employees and adopting “green” practices, staff said.

Councilman Mark van Gorder said the city should look at the pay practices of new hotels to learn if their employees can afford to live here.

Referring to a recent flap over Meritage Resort’s refusal to allow an abortion rights group to hold a convention, van Gorder said future hotels should commit to renting conference space to all organizations.

Councilman Jim Krider asked if Napa should try to pace new hotel development so as to not create an imbalance between supply and demand. The slumping economy will do this, Sahlins said.

Napa and the Napa Valley may be better off than other parts of the country if there is a drop in hotel construction. “A lot of hotel companies see the prestige of having a hotel here,” she said.

Napa has only a small number of undeveloped sites big enough to handle additional full-service hotels, HVS said. Hotels would draw more customers at off-peak tourism times of the year if the city had more conference facilities, said Elaine Sahlins, a senior vice president.

Cassandra Walker, the city’s economic development manager, said the city would continue to explore the feasibility of using Napa Valley Exposition for conference space.

A conference center could also double as a multi-purpose community facility, the consultant said.

When HVS looked at the hotel market in 2000, it recommended high-end, full-service hotels in downtown, supplemented by less pricey hotels elsewhere in the city.

The city has been implementing that strategy, but at a slower pace than intended. Tourism declined in the early part of this decade following a downturn in the high-tech industry and the chilling effects of the 9/11 terrorist attacks.

The past three years have been good ones for Napa Valley tourism, HVS said. As hotel occupancy rates have rebounded, old projects have been revived and new ones proposed.

With the national economy again in trouble, HVS said another slowdown in new hotels seems likely. “It’s very hard for developers to get financing right now for new hotels,” Sahlins said.

Condominium financing, which is being used for Westin Verasa, was “all the rage,” but the soft real estate market makes it less popular today, she said.

Even if all the proposed hotels in Napa and elsewhere in the Napa Valley were built in the next seven years, there is enough demand for the market to absorb them, HVS said.

The latest HVS report cost $38,500, paid for from downtown redevelopment revenues.

City staff will circulate the HVS report among tourism and business organizations, while studying higher housing impact fees.
25 comment(s)

JMB wrote on Jan 22, 2008 8:05 PM:

" MORE HOTELS??? You have got to be kidding me. Words cannot express how I feel about this study. The Westin is already an eyesore. Where are all the wealthy people who can afford these hotels shop and dine? Well they won't be shopping downtown, that's for sure. I believe I read last week that one of the new business buildings about to be finished is still looking for tenants, but haven't found the "right" ones. So everyone's going to go Upvalley. Before adding more hotels...fix the downtown area! And some streets and sidewalks to go with it! "

roni8877 wrote on Jan 23, 2008 4:42 AM:

" So long little Town that we all love. . .Hello Yuppies Tourist La La Land "

Ruff Limblog wrote on Jan 23, 2008 5:59 AM:

" Another consultant paid to tell the City Council what they want to hear. I visited the 'Asian Tiger' economies back in 1998 during the 'Asian Financial Crisis'. All over during my visit were half-finished building where construction had been halted and in most cases the half-finished buildings would have to be torn down because they did not even enclose them and put a roof on them before walking away. Napa should FIX THE STREETS and forget about development until the current Bush recession is well past. ~Ruff "

skippert wrote on Jan 23, 2008 6:22 AM:

" Get ready Napa, we are about to get it good. "

jwk wrote on Jan 23, 2008 7:17 AM:

" Are you kidding!! Maybe this consultant should try to get around downtown or have a Business that is NOT related to Wine, Food and Tourism. I don't think any of us Long time Napans want the Carmel-Monterey situation that we are becoming. AND think it over City Planners, there is already NO parking anywhere Downtown before we get buried with more Hotels and Office Buildings. "

rogers wrote on Jan 23, 2008 9:29 AM:

" HVS International is a consulting group that is supported by and works primarily for the hotel industry. Check out their website for services offered. Kind of like asking the fox who should guard the henhouse. I suggest we do this SLOWLY and incrementally. Seems the current bunch running the city and county are interested in build, build build. If we let it happen, there will be no going back. This city needs about 5 or 6 years to sit back and evaluate what the real impact of the current building frenzy on our little? town. Now would the city and county councils really like to hear from its citizens? "

rogers wrote on Jan 23, 2008 9:43 AM:

" Another thought - something I have always enjoyed about Europe is how easy it can be to find a room in someone's home as an alternative to a hotel. Almost every town/city has tourist headquarters where people can call about available rooms in private homes. It's much looser than the carefully regulated B&Bs here. The advantage for tourists is that they enjoy real home comfort, reduced costs and communication with locals. The advantage for locals is that they can earn some much needed extra money which really goes back into the local economy as opposed to out of state corporate offices. This is the a real way to enrich the local population and cause less wear and tear on the infrastructure of a smaller town like Napa. Are you listening Cass? "

petebo wrote on Jan 23, 2008 11:02 AM:

" I keep saying the same thing over and over again. The city and county officials only care about complying with government standards and mandates and don't care what the locals think or want. It is high time that we throw these morons out and send them back where they came from. I refuse to pay in to a system that is broke...and the system is far beyond repair. Kinda like an old building...it's much more efficient (cheaper AND quicker) to tear it down and start all over. It's gotta be done...and the entitlements HAVE to go just like the public sector jobs. We don't need pimps telling us what to do anymore...times are a changin. "

AThought wrote on Jan 23, 2008 12:16 PM:

" Money aside for building more hotels and restaurants, I think they should consider that if they do put these buildings up, it will be noisy and it will add value to homes which for one, the market isnt doing great right now. Is it necessary to build more upscale hotels and restaurants? WHy not leave room for other things? We do not need more hotels. The one that is being built right now is huge and will fit plenty of people. Plus, we dont want too many people in Napa; it is crowded as is. I understand that tourism is good for business but we cant have too many people coming in at once. People come to Napa Valley for the wine and wineries, for family and friends, and to see the "classic historical Napa"; not the new updated ugly high rise building Napa. "

napkininsunnyvale wrote on Jan 23, 2008 12:42 PM:

" We tried to bring a team into the valley to play in a softball tournament last June (did not conflict with graduation dates)... we had a hard time finding rooms that were less than $250.... many people stayed in AmCan, Vallejo and Fairfield to avoid the cost. It's unfortunate that we couldn't enjoy Napa during our free time... our business was not given to the host town. "

Downtown Local wrote on Jan 23, 2008 12:45 PM:

" A few local Napans may feel they are being left behind by all the progress in the city right now, but you must look at the benefits of having more visitor dollars that will come to the city and county. Remember what you voted on and passed--TOT. This money should help pay for all the problems that have been mentioned, or the hotels will take care of deterioration/safety/parking issues themselves because they want their customers to enjoy the area in a positive way as much as locals would like to. "

musikluvr wrote on Jan 23, 2008 1:07 PM:

" If anyone has no clue it is Mark Van Gorder. His comment indicates that he has no concept about what the issue is - and he is one of our city leaders? We deserve better. What is wrong with the Napa Mayor and city council? Are they from outer space? We deserve to have people in a position of authority who are locals and understand what is going on and who don't have to rely on $38,000 consultants to tell us what reasonable people already know. "

snickers48 wrote on Jan 23, 2008 3:25 PM:

" Seriously, that is disgusting. I have lived here all of my 31 years of age and I miss the way this town was 20 years ago. My sisters came to visit last Labor Day weekend and stayed in a hotel across town from where we live because all the hotels downtown and north were 200+ a night, weekday nights even. They still paid 150 a night and had to shorten their trip because we didn't have the room to have them stay with us. Why is Napa going away from treating the local people like dirt and the tourist like gold? I am considering moving to Idaho because as a native Napan, I can't afford to stay here and raise my son. "

The Needle wrote on Jan 23, 2008 3:59 PM:

" This is all so deeply tragic and predictable, over and over again in life, or worse "in America". It's the same short sightedness and dim witted behavior that built up American Canyon and would have "destroyed" the entire Napa Valley with tract housing and box stores many years ago. More tourist hotels in the city of Napa? I guess this is what the entire populace of the area seeks, wants and desires as surely they are the people "begging" for them to be built correct? The best we can hope for is just a few good places to shop and frequent at and then *run* back home. This is *not* a tourist destination. Never has been. Never will be. "

imanapantoo wrote on Jan 23, 2008 6:13 PM:

" having gone through elementary, middleschool and highschool, here in the town of napa.. This is the reason why so many kids are on drugs and vandalizing everything! There is nothing for locals. Kids cant afford anything anymore, and it's even worst that adults can barely afford this town. Its really a disgusting shame no? "

bubble wrote on Jan 23, 2008 9:55 PM:

" Musikluvr, what's wrong with what van Gorder said? That employees should be paid a living wage? What's wrong with that?

Remember that reporters choose quotes that fit their stories, and those quotes don't represent everything that was said. From what I know about van Gorder, he'd be very careful about adding hotels to downtown without good reason. And there was nothing in this article that suggested that he was for new hotels either.

I am also a native Napan, and am glad to see some hope for improvment in downtown. If you have ideas of how to make it better, go to a city council meeting and tell them what you think. As we saw today with the decicion about Gisletta, they do actually listen! "

Matt wrote on Jan 23, 2008 10:24 PM:

" The Needle -- are you serious? I hate to be the one to break it to you, but Napa IS a tourist destination. People come from all over the world to come to Napa. It may not be what you like, but it's the reality.

It's expensive to stay in a hotel here because there is a large demand for hotel rooms, otherwise they wouldn't be able to charge as much as they do for a room. It's that whole supply and demand thing.

And for all of those (like me!) who want better roads and sidewalks...how do you think the city will pay for them? We need the money from the taxes that hotels and their visitors will generate to fix our city and the roads, etc. "

OldNapa wrote on Jan 23, 2008 11:21 PM:

" I have lived here all my life too. What a bunch of complainers on this site. This is the best news Napa could receive. Embrace the change Napa really needs new blood, new development, new energy. I am so excited about what is happening in Napa, how nice to live somewhere so many people want to come, spend money and stay. Have a open heart people! All are welcome here. "

napadad wrote on Jan 24, 2008 9:32 AM:

" A fifty percent increase in the next seven years with 500 rooms within blocks of downtown Napa. All three sites impacting traffic flow at silverado middle school, alta heights elementary school, new tech high and all bus service at the depot on pearl at peak times 7-8 am and 3-4 pm plus backing up traffic on soscol and silverdo and first and third st. Poor planning all the way around. "

Concerned Citizen wrote on Jan 24, 2008 10:59 AM:

" Tell HVS International to take a flying leap. The contention: Even if all the proposed hotels in Napa and elsewhere in the Napa Valley were built in the next seven years, there is enough demand for the market to absorb them..." is the most ridiculous thing I've read in a while. So what if there "is enough demand for the market to absorb them.." How about IS THERE ENOUGH SPACE, ENOUGH REASONABLE POSITIONING FOR SUCH HUGE ERECTIONS??? Who cares what the "market" dictates, at this point? What about Napa Valley? what about quality of life? How about the fact that most people will NEVER use a shuttle. Why come to Napa if you will be treated like and herded around like cattle? Isn't that just the opposite of why people visit this area? Visitors AND residents do not wish to be treated as cash cows for some out of area money grubbing developing opportunistic scalawag! Leave well enough alone. Again, WHO CARES (except greedy types) WHAT HVS says? Kick 'em to the curb!!!
"

Concerned Citizen wrote on Jan 24, 2008 11:12 AM:

" Downtown, I DID NOT vote for the TOT. And, it isn't a matter of "...being left behind by the progress (!??!)..." What YOUR idea of progress is differs greatly from the vast majority of others. And, your idea that the hotels will take care of the deterioration, etc. does not ring true. If this were so, we wouldn't have "deterioration/safety/parking issues" NOW...but we do, don't we? So, your premise is false. Napa DOES NOT need additional rooms...we should heed "rogers" European model. Such a superb idea! Hey, planners, revenue collectors, "leaders;" are you reading this? Let's seriously consider Roger's suggestion...there are so many beautiful homes which have been restored in Napa's OldTown areas..let's give this some SERIOUS thought. "

NVGal wrote on Jan 24, 2008 5:48 PM:

" "Napa Valley" is actually a tourist destination, the actual city of Napa never was/is. Napa never had anything to offer tourists, so they would drive on by and take their TOT and sales tax on up the road. As a native, I want the tourists (in a resonable amount), but we have to get them to stay in town and spend money in the restaraunts and use them to help us build a better downtown. We just need to turn the tables and take avantage of the tourist $$ for our own good. "

Ruff Limblog wrote on Jan 25, 2008 8:00 AM:

" Napa "Planners" (as if...) please make sure that all of the hotels are built as "all-suite" buildings, so they can be easily converted to housing when the hotels go bust. The Bushite recession would then have the unintended consequence of creating downtown housing at the expense of the idiots who are building them. ~Ruff "

Sandra wrote on Jan 25, 2008 8:07 AM:

" $35,500 paid for with downtown redevelopement revenues. Is this city money, and not private funds? If so, we citizens of Napa need to think about how our elected council is spending our funds. Downtown is still looking for the "right" tenants. We still have many vacant buildings, because the rent downtown is just to high for the the local business person to afford and still run a successful business. And these elected council persons think spending the money on a hotel consultant is the answer? "

someguyinnapa wrote on Jan 26, 2008 8:26 PM:

" Greatest idea RUFF ever published! I love it! Thanks for your ingenuity. And City planners, Techel and others... STOP! STOP! STOP, all ready! Give US NAPANS some thing for entertainment. Turn Napa Pipe into a playground on a GRAND scale; something we locals can be proud of! "

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