Bridging the gap in St. Helena
Report: Housing costs dry up Upvalley labor pool
By JESSE DUARTE
For the Register
As St. Helena workers struggle to afford homes, Upvalley employers are struggling to find local workers.
According to documents released as part of the city’s general plan update, local employers face a dearth of good workers and are worried about the limited growth opportunities available due to the city’s lack of water and parking.
Business owners interviewed for the reports agreed that St. Helena has an insufficient labor supply.
“The combination of high housing prices and long commutes has made St. Helena a less attractive employment center for potential workers,” the report states. That makes it harder for businesses to attract dedicated, competent employees.
Local businesspeople are also concerned about insufficient transportation infrastructure, parking and water.
While heavy traffic is sometimes seen as a boon for business owners, several interviewees said it makes downtown St. Helena less pedestrian-friendly. A few merchants said the heavy traffic also detracts from the “small-town atmosphere” the community tries to promote.
The city’s water shortage and its possible consequences for future development are worrying business owners, as well. According to the report, “this uncertainty must be addressed to ensure both the retention and growth of local business.”
According to the report, the city’s reliance on tourism has been a double-edged sword.
“Tourism dollars have allowed the city of St. Helena to finance the city’s daily operations without having to grow its local population base or attract other types of revenue-generating land uses,” the report states. “However, with such a large amount of city revenues dependent on tourism, the city either needs to adopt measures to bolster tourist-serving businesses, or risk losing (them).”
Many business owners and representatives interviewed for the report “expressed support for city policies that promote the unique, upscale retail options available in St. Helena.”
That clashes with the familiar refrain of supporting local-serving businesses that offer affordable every-day items. That unresolved tension could become one of the defining debates of next year’s general plan update.
The general plan-related reports are available at www.sthelena2030.com.
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