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Lady of America shuttered, to re-open under new owner
Tuesday, October 16, 2007
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The Lady of America gym on Imola Avenue in Napa shut its doors unexpectedly last week, but will reopen under new ownership by Oct. 24, according to a company executive.

"The closing was unauthorized," said Jill Cook, executive vice president with Lady of America Franchise Corporation. She said she was "shocked" to discover the fitness club wasn't open.
Jan Harder of Shelter Bay Retail Group, the management firm for River Park Shopping Center, said she could not comment on the Lady of America closure due to "legal action."

A message left for Laura Dayton, operator of the women-only fitness center since it opened a few years ago, was not returned.
While Lady of America corporate officials attempt to contact former employees from the River Park Shopping Center location, a team of corporate employees will re-open the gym, she said.

"We're going to get it back up and running," said Cook.
Paid members will receive a credit for the amount of time the gym is closed. Lady of America will reopen with the same, if not longer hours, she said. Childcare will remain available.

"The gym will be run the same, if not better, with the same amenities," said Cook.

More than 1,500 women belong to the club. Until the club reopens, Lady of America members are welcome to use the Lady of America gym in Fairfield.

The Lady of America Franchise Corporation, based in Ft. Lauderdale, Fla., operates more than 600 franchised units worldwide under four brands: Lady of America, Ladies Workout Express, Workout Express and Health Clubs of America. The company was established in 1984 and franchised since 1989.

Cook said the Imola Street Lady of America franchise is available for purchase.

Members with other questions can contact Lady of America Customer Service at 1-800-833-LADY.
6 comment(s)

mytwocents wrote on Oct 16, 2007 10:23 AM:

" It was obvious there were problems with staff but it's very poor customer service to shut your doors without notice. "

iCare wrote on Oct 16, 2007 2:11 PM:

" Amazing really that this club is re-opening. I find it truely astonishing that this gym woulud re-open at all after all of the problems it has had with management and staff. Being an all womans gym is a great idea but being a previous member i know that the staff along with the majority of managment was a joke. I find it hard to believe that corprate would even waste it's time. I've taken my business to a much better, frendlier, and cleaner all womens gym, Symmetry, in Napa and advise that all LOA members do the same! "

fitfamily wrote on Oct 16, 2007 5:41 PM:

" It is unfortunate for the ladies that not only worked out at LOA but also the staff, no one had any fore warning and that is poor business practice. There are other 'woman' friendly places that work hard to treat their customers & employees with highest regard such as Adventure Boot Camp and Symmetry. "

pnutgallery wrote on Oct 16, 2007 8:28 PM:

" I am disgusted with the response from the corporate office. LOA has been bouncing paychecks for 3 years. On the day of the eviction (not a voluntary closure) the corporate office had an opportunity to prevent the eviction. LOA corporate has been aware of this situation for years and just kept collecting members' dues just like the owner. Ladies should go to a place that values their business. "

teenpiontofview wrote on Oct 27, 2007 3:33 PM:

" Im turly disaponted with this. I started going to LOA this summer and I reallyh liked the classes and i was completly shocked when I saw it was closed. I have been waiting for it to open back up but I have seen nothing or no effort on it opening anytime soon. "

unhappycustomer wrote on Nov 5, 2007 6:30 PM:

" This was a complete surprise. The owner should have notified her members and more importantly her employees. I've always said when it comes to this fitness center, you get what you pay for. My biggest issue was how slow they were to repair equipment and having it's members use the same towel to wipe down cardio machines, disgusting and unsanitary. LOA said they would freeze my account, they are still charging me as if the gym were opened. "

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