Many people equate the term advertising with marketing. However, marketing encompasses a far broader scope of both product and selling strategies. In fact, as you will see, advertising is just a subset on one of the four major marketing strategies or what is often referred to as the four Ps of marketing.

Good morning, everyone. Well, here we are enjoying another beautiful day in Napa Valley. Life just doesn’t get much better than this.

Today I return to the subject of magic and mayhem created by bloggers, those online readers of the Register who take the time to offer comments in response to articles, editorials and letters in the Register — and of course to the comments posted by other bloggers on the same subjects.

Having been an observer of the Internet from near the beginning, I’ve been able to watch most of its evolution. I know I missed some things — I didn’t work for the DOD or do research at a major university in the pre-Web days — but by and large I have a certain scope when it comes to the online world.

Scorching summer temperatures continued to reach past 100 degrees this week in most parts of Napa County. With measurable rainfall two months out, these enjoyable balmy evenings carry a slightly ominous memory of past fires and earthquakes that occurred during this part of the year.

A year ago, a scientific report showed that global warming may create conditions that will be too warm for the traditional great wine regions of France and the United States to make great wine. 

Seven years ago, on another Labor Day weekend, we Napans woke up to a roaring sound out of hell, a shaking and the sound of glass seemingly breaking everywhere in the house. And our outlook on life in a safe haven would never again be the same.

Judy Ahmann of Napa is headed to Chicago in Sept. where she’ll attend the the 27th National Beef Cook-Off. Ahman, who is president of California CattleWomen, Inc., will be a contestant hostess — “hopefully, for a California contestant,” she noted, “California has four of the 20 entrants.”

The lake is dropping a little, and the weeds are everywhere. That provides good cover for all sizes of fish, but makes it difficult to motor around to catch them.

A Greek farmer who made his own wine a couple years ago used the wine to save his life, his home and possibly his neighborhood during the recent fires that ravaged Greece.

It is late summer and something is terribly wrong.

Dear Len & Rosie, My mother passed away this May without a will. Her husband, my stepfather, is in the hospital right now with only days left to live, again without a will. I do not have a power of attorney. My step-father’s physician at the hospital wrote a letter stating that my step-father is unable to make decisions and has a terminal disease. How do I get conservatorship or anything related so that I can handle his affairs? There isn’t much but what there is I would like to take care of.

Mahoney Vineyards is no longer pouring wine at its old Carneros Creek winery on Dealy Lane.

With all the market volatility we have been experiencing, I was reviewing some of my old columns to see what I had said about it before. Here are a few excerpts of a column I wrote in April 2001, in the middle of the last major stock market decline.