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Zaré shuts its doors
Zare Bistro in north Napa will close its doors on Sunday. Greg Hess/Register | Buy photos
Tragedy, business challenges spur closure
Friday, July 27, 2007
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When Hoss Zaré closes the doors of his north Napa bistro Sunday, it will be the end of one enterprise but the next step on journey inspired by his passion for food and for preserving his family legacy.

The brutal murder of his 86-year-old father in Iran last April, and the subsequent death of his mother, have inspired him to reassess his life and honor his parents’ memory.
Zaré said he has decided to reopen a San Francisco restaurant, still using the family name, Zaré, where he’ll continue to serve foods that combine California cuisine with elements from his native Iran.

Zaré left Iran in 1986, seven years after the revolution had taken its toll on his father, a wealthy businessman. “They took much of his money and his land,” Zaré explained. “Still my parents gave very much to others.”
Zaré decided to come to the U.S. to study medicine at UC Davis, and was working in a restaurant to help pay his bills, when the cooking bug bit. “It became my passion,” he said.

His parents, he said, supported all his decisions just as they approved his other brothers’ marriages to women from Norway and the U.S. “They wanted our happiness,” he said. “It was unconditional love. Imagine to be so open minded — from a third-world county,” he said. “They deserve to have their legacy.”
He went on to become a successful restaurateur in San Francisco, operating a popular restaurant for nine years before he sold it and moved to Napa. He opened his new venture, Zaré, in the historic Red Hen complex, two years ago after renovating the former site of the Red Hen Cantina (which has since moved further south on Solano Avenue). It was meant to be a temporary site while he went through the process of getting permits and approval to build a large, elegant restaurant on the Red Hen site, working with owner Kathy Smith, whom he called “a dream partner.” He created a menu of California cuisine with Persian accents.

These last two years, he said, “have been a learning experience.”

Zaré said he had visited wine country and saw the potential, but, he admitted,“I didn’t really do my research.” For one thing, he said, it was a shock to someone used to the San Francisco scene that for three months of the year (January, February and March) the restaurant business is substantially down. “In San Francisco it’s 12 months,” he explained.

Another surprise was the quiet lifestyle of an agricultural county. In San Francisco, he said, he would usually cook until around 9:30 at night. “Then I was used to leaving my own restaurant and going to eat at another place. It was my time to meet other people, invite them to my restaurant, talk to people, get ideas — but here ...” He discovered, as many others had, that after 9 in Napa, it’s slim pickings if you’re going to dine out.

Another problem for Napa Valley restaurants, Zaré observed, is “it’s hard to find good staff, for both the front of the house and the back.” A scarcity of workers as well as the juggling necessitated by the winter slump in business make finding and keeping motivated and highly trained workers a challenge, he said.

Most of all he said, it’s remains a puzzle to be solved, finding the right mix of elements to build a local clientele, with a population that doesn’t dine out as often as people in the city, and don’t spend as much money dining out. He revised his menu and hours last spring, creating a bistro atmosphere with later hours, but found that mostly what he got was “trouble.”

He concluded, “Napa is not ready” for the upscale project he hand in mind.

“It was a tough decision, but I realized it didn’t make sense to invest in building a new restaurant and not get income for 12 months of the year,” he said. He had decided to close Zaré next November, but then moved the closing date up, so that he can take some time off before he moves on to his next restaurant venture. “I was losing my passion,” he said. “For the first time, I’m taking six months off. I’m going to travel in Europe, visit restaurants, get new ideas.” He is unable to return to Iran, he noted.

The decision was partly affected by the grim news he received from Iran last spring. On April 19, he said, men broke into his parents’ home and tortured his elderly father while forcing his mother to watch the ordeal of the man to whom she’d been married for 60 years. “My father suffered for four hours,” Zaré said. “My mother suffered for 45 days, and then she died too.”

He believes the assailants were government men, and their purpose was “to make an example — it’s a lesson that they can do whatever they want.

“I don’t mourn my parents — they had rich, full lives and were loved in their community. They were beautiful, open-minded. But I do have anger for how they died. Now my goal is to make their name bigger.”

Zaré said he is already looking for sites for a restaurant in San Francisco.

“I’m leaving with a positive attitude,” he said. “I have the best memories of Napa. I’ve met wonderful people. Now, it’s time to get my passion back.”

Zaré said many his Napa patrons have already told him they plan to come to his opening night in San Francisco. “I’m leaving many loved ones behind,” he said. “I send big hugs and big love to everyone one.” He added that anyone who wishes to be on the mailing list for an invitation to the opening of the new Zaré in San Francisco, should contact him a hzare@yahoo.com.
34 comment(s)

Bummer... wrote on Jul 27, 2007 2:59 AM:

" What a great story. I wish him all the luck in San Francisco. I never got a chance to try it out...unfortunately that location isn't good for attracting "walk up" eaters since most people are heading north and by the time they see it, it's too late. "

mominapa wrote on Jul 27, 2007 7:23 AM:

" This article is so revealing. Finally someone has made a statement that really rings true about Napa. Mr. Zare could have saved himself a lot of time and money had he done his research as he has noted. The rich honchos of Napa Valley consider themselves upscale and cosmopolitan and they are trying to make the valley conform to what they want it to be. I have always said that Napa Valley rolls up the streets at 9 pm and now that has been proven. Mr. Zare has the right to realize his dream and I wish him all the luck in the world. Napa Valley is not a friendly place and it is NOT cosmopolitan. We are not a little New York, or San Francisco or even Marin. We are Napa Valley and what has been done to us, the middle class, here is unforgivable. Thus, a person like Mr. Zare is only going to draw from the upper classes and there are not enough of them yet to sustain him here. Good Luck, Mr. Zare. I wish you well and I thank you for bringing to our attention that we are still just a sleepy little valley and we just want to get on with our lives. I apologize for the idiots in this valley that would not let you make a living here. God Bless You and your efforts in San Francisco. Good Luck. "

So Sorry wrote on Jul 27, 2007 7:30 AM:

" But not surprising. If it's not California, French or Italian, it doesn't do well here. We enjoyed the food at Zare very much, and we are so sorry to see this go. "

ok wrote on Jul 27, 2007 8:16 AM:

" Now, what does the city plan to do with the pink monstrosity of a building that is such an eyesore on 29?? He should have to repaint before he leaves town. "

Kevin wrote on Jul 27, 2007 8:18 AM:

" Wouldn't it honor their memory more if you went home and worked to change the government so that what happened to your parents doesn't happen to someone else? "

OUCH wrote on Jul 27, 2007 9:09 AM:

" Nice comment Kevin. That was unbelievably cruel. You just proved mominnapa so correct, Napa isn't a friendly place. To Mr Zare, my condolences on the loss of your parents and the heartbreaking way in which the died. I wish you all the luck in the world in San Francisco. "

Tom wrote on Jul 27, 2007 9:14 AM:

" to ok: to answer your question the City will do nothing, nor will the County it's not a government building. An owner of private property can paint his building any color he wants. We do no (yet) live in the People's Republic of Napa. "

To Kevin wrote on Jul 27, 2007 9:23 AM:

" Iran is one zebra whos stripes you can't change. The article says he unable go back, not that he doesn't want to. If Mr. Zare isn't a radical Muslim it is probably unsafe for him to return. Obviously his family is not one that the government likes. "

TO KEVIN wrote on Jul 27, 2007 9:39 AM:

" Didn't you read the article? It says he can not return to Iran. "

Linda wrote on Jul 27, 2007 10:08 AM:

" Sorry to see any business close it's doors. That being said, get ahold of Compadres in Yountville and let them take over the site. They would pack them in every day and all year. "

Oh man wrote on Jul 27, 2007 10:16 AM:

" A pink monstrosity ?? I would hardly call it that. There are far uglier buildings in this valley. Anyway, such a good restaurant will be gone. Guess I shall go up there for one last meal tonite. Such a shame. Best of luck in SF Mr Zare !! "

napatude wrote on Jul 27, 2007 10:56 AM:

" Mr Zare, We did try your restaurant and it was fabulous. I just couldn't afford it on my wages. Good Luck "

Oops wrote on Jul 27, 2007 1:05 PM:

" We saw it, but didn't consider eating there because we thought it was a Mexican place, because of the color. "

Victoria wrote on Jul 27, 2007 1:40 PM:

" I know Has socially but didn't know about the tragedy that struck him and his family. My heart goes out to him and I do wish him many blessings for health, safety and success in everything he does in the future! I am glad he's headed for SF and next door to Napa so we can visit him and still enjoy his wonderful cuisine and friendship. We will miss you Has! Wake up Napa......... "

Falconer wrote on Jul 27, 2007 1:54 PM:

" Re: Spin...Spin...Spin. I dare you to publish my accounts with Hoss and that restaurant. Go ahead...many are waiting for you to come up to bat. "

to hoss wrote on Jul 27, 2007 2:26 PM:

" Karma? "

To oh man wrote on Jul 27, 2007 2:33 PM:

" Name a building uglier than that one please. I do not recall any other hot pink almost falling down buildings in the valley. I can't believe people are allowed to paint with that color.Sure, it's a free country but have a little class! And taste is also a good thing to exude when hoping people will come dine. I feel so sorry for the winery that is next door to that place. I hope they knock that place down or get a new paint job pronto. "

sh8toon wrote on Jul 27, 2007 2:57 PM:

" I live in Los Angeles and i ate at this man's restaurant last week while i was on bussiness going through Napa. I have to say that the food was fantastic and i could not help but notice how the owner of the restaurant interacted with his customers, much like they were family, picking up little kids, and giving them apple juice in paper cups, checking several times to make sure i did not need anything. Wonderful service, awsome food! I am sad that i will not be able to enjoy it in my next visit. But i will be sure to try Zare restaurant in SF. Last but not least, I am sorry to hear of the brutalities commited against your parents in Iran. May the peace which comes from the memories of love shared with your parents comfort you now and in the days ahead. Come open a restuarant in LA :) We would be happy to have you! "

lover of food wrote on Jul 27, 2007 3:50 PM:

" i have ate at zare at k least once a week for the past to years. the food is indescribably good , the service is great , and the look of the place including the newer paint job and interior just drew me in more. hoss is a great chef who loves what he does and deserves more credit than he gets. i am gonna miss this place more than i could say. and now we are left with the rest of the plain same ol' same ol' in this tourist town. People have no clue what they have missed , its sad. zare is all about good food and love, family and freinds . dont judge a book by its cover, or its paint job. "

A Friend wrote on Jul 27, 2007 4:18 PM:

" Zare is a wonderful restaurant with wonderful cusine. By the way, it's not pink paint on the outside but rather lavender, and it's very beautiful! I agree with "lover of food", don't judge a book by it's cover or paint job. The food is excellent, the service is superb, plus Hoss is a generous man who always looks after his customers, friends, as well as his co-workers. I am so sadden by the loss of his parents. I am very proud of him for going out and heading to a new adventures in San Francisco. I cannot wait to see him grow and be more successful. Best of luck to Hoss! "

Friendly Napa wrote on Jul 27, 2007 4:22 PM:

" I think it's wonderful that for a change people are coming together on this and responding with friendship and kindness. For those who come her only to vent and insult in the hopes that someone will take their drivel seriously, thank you for sitting on your hands and stepping aside on this topic. As far as Has is concerned, I am sorry I never got around to eating at ZARE, but I wish you the best of luck in the city, and wish for you wonderful success in a city that will not and does not judge an establishment by its looks, but by its content... apparently unlike some here do. "

Linda wrote on Jul 27, 2007 5:12 PM:

" As a native Californian, I appreciate and respect the entrepreneurial style of someone who comes here from another country and offers us a different dining experience. I don’t think the color of the building matters, it is the experience you have when you are in the restaurant. Hoss is a creative and passionate man and I look forward to experiencing what he has to offer in San Francisco. "

missing Zare wrote on Jul 27, 2007 5:39 PM:

" Sad to see one of the best the valley has ever seen go! All the best Hoss. See you in SF! "

Steph wrote on Jul 27, 2007 6:48 PM:

" Wish I'd have known we had a Persian restaurant in town. I love Persian food. Dang it. Sorry to Mr. Zare for all his struggles--especially for such criminal acts committed against his beloved family. He sure has a positive attitude. Obviously his parents were lovely people to have raised such a man. Good luck in SF. I hope to eat at Zare in SF sometime! "

My Bad wrote on Jul 27, 2007 9:10 PM:

" I've never even heard of this place. "

Sandra wrote on Jul 28, 2007 8:49 AM:

" I hope Kevin's post was made to shock everyone else into realizing that Iran is a government run by terrorism. It did come across as insensitive. I worked with a woman from Iran for 5 years, and stories of her country, and it's government were what sparked my interest on the Middle East, and terrorism. She was a lovely person. There was also an activist attorny in Iran, who happened to be female, who spent many years in jail, because she spoke out as an advocate for how people were treated by the Iranian government. She cannot go back either. It would mean her death. I am glad Mr. Zare is safe here. I am so sorry he lost his parents in such a violent way. "

H.A. wrote on Jul 28, 2007 11:10 AM:

" This made my day! "

too bad wrote on Jul 28, 2007 11:23 AM:

" I live fairly close to Zare's but never dined there. Somehow, it had neither the atmosphere and menu to match an upscale restaurant nor the pricing to fit a friendly neighborhood bistro/roadhouse. The "locals' specials" effort came far too late and seemed half-hearted and disingenuous. Feel sorry for the chef. Too bad, there was room for another Bistro Fume like place. Terry take note. "

iamfalconer wrote on Jul 28, 2007 11:34 AM:

" No one who has worked for Hoss, will miss him. Let the people who have worked there tell the other story! "

Phyl and Roy wrote on Jul 28, 2007 5:33 PM:

" Our favorite restaurant for it's succulent foods and friendly atmosphere with excellent service. We are sorry for the loss of your parents, Hoss, and will plant our garden in memory of them and light candles for them. "May the wind be at your back" on your future venture in SF. It took courage to give open feedback to citizens of Napa and to share of yourself. We will miss both you and Joe. We will welcome you back to SF! "

New to Napa wrote on Jul 28, 2007 6:31 PM:

" Hoss is a good person and that shows in his restaurant, it shows in his food. And give me a break about the outside of the building, "don't judge a book by its cover." The food and service is wonderful, you can't find many restaurants in Napa where the actual owner of the restaurant is present most of the time making sure his guests are enjoying themselves. For all you who did not get the opportunity to experience Zare, I am truly sorry. I am certain his new restaurant in SF will be incredible. Best wishes and good luck to you Hoss. "

hosswash wrote on Aug 1, 2007 8:15 AM:

" I ate there once, never went back. "

Moving on wrote on Aug 1, 2007 9:54 AM:

" Go to the Bay Leaf. Now THAT is a great place to eat. "

Rose_Arsy wrote on Aug 5, 2007 12:37 AM:

" God didnt promise days without pain, laughter, without sorrow, sun with ut rain, but he did peomise strength for the day, comfort for the tears, and light for the way. With deepest sympathy "

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