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Room to grow?City to size up how many hotel rooms it can accommodate
Friday, April 20, 2007
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Faced with a surge in hotel construction with the promise of more projects to come, Napa will study how many more rooms the market can handle.

Six years ago, HVS International reported that Napa could absorb 1,500 more hotel rooms, with an emphasis on higher-end projects with conference facilities.
All but 375 of those rooms are now close to being built, prompting the need for HVS to recheck market conditions in the Napa Valley, said Jennifer LaLiberté, a project coordinator with the city’s economic development department.

The City Council approved a $38,500 contract this week, with HVS expected to present a market report by early summer.
The city’s redevelopment agency is financing the study, but the city expects to recoup the cost by applying a room fee on future hotel applications, LaLiberté said.

Just as the city had hoped in 2001, downtown and the Oxbow District have become the center for new hotel development, LaLiberté said. Because financing for hotels cooled soon after the original HVS report came out, achieving a critical mass of new rooms downtown has taken longer than expected, she said.
Two downtown hotels are currently under way, the 160-room Westin Verasa on McKinstry Street and the 142-room Inn at Town Center on First Street.

A long-stalled hotel, the 351-room Napa Resort and Spa on Silverado Trail near First Street, is being reborn as a Ritz-Carlton with revised development plans expected to be submitted this spring.

These hotels are at the more expensive end of the hotel market, essentially four- and five-star projects. HVS will assess the strength of this niche for future hotels, LaLiberté said.

Early in the decade, the tourism industry complained that Napa was having to turn away larger business groups because hotels didn’t have meeting facilities that were big enough, she said.

While new projects all have had meeting space, HVS will recommend whether a much larger conference center is needed to support the new overnight accommodations, LaLiberté said.

Copia has talked about turning former exhibit space into a conference center, she said.

Half a dozen or more hotel projects representing over 300 rooms are possible over the next few years, LaLiberté said.

They include a 90-room Soscol Avenue hotel by George Altamura, conversion of the 115-room Chateau Hotel on Solano Avenue into a 196-room Kimpton Hotel, expansion of the Meritage Resort at Napa Valley Corporate Park by 120 or more rooms, an additional 25 or more rooms at La Residence on Highway 29 and a small addition to the Milliken Creek Inn.

Also, Copia is trying to sell its acreage south of First Street to a developer who would be expected to look at the site’s hotel potential.
6 comment(s)

Shawna wrote on Apr 20, 2007 6:41 AM:

" And you all think this is a good thing. We will see, won't we. "

mominapa wrote on Apr 20, 2007 7:53 AM:

" Pretty soon Napa's population will consist of overnight guests and those who serve them. Sad, but true. We have given over our hometown to the corporations and the tourists and there is very little for the rest of us anymore. I used to love Napa and the Valley and I would still like to love it, but what is there for us who are not plugged into the tourism industry and must make our living outside of town because we can't live and work in the same community? It is very expensive to live in Napa, but Napa pays very little. I like privacy, but in order to be able to survive in this valley in the next 10 years, I will have to take on one or two roommates or I will have to move. I think I will move. "

Napan wrote on Apr 20, 2007 5:12 PM:

" Yes we have been sold out to the tourists. It is also disturbing to consider that over 20% of Napa's populace consists of second homeowners. No wonder the community is gone. "

Tom wrote on Apr 20, 2007 5:36 PM:

" It doesn't matter when they're all empty. Seriously, how many people will be returning after their first visit to see out wonderfull assortment of empty store-fronts and closed down theaters? "

hotel worker wrote on Apr 20, 2007 10:38 PM:

" Every city has it's draw and ours is wine and fine dining- known world wide. It's beautiful and has so much to offer for those willing to come and spend the money. So quickly we forget the revenue brought in by those visiting. It may be an expensive place to live, however, I find it's a small price to pay for the safety and well being of my children. To live and thrive in Napa Valley, one must embrace what sets us apart from other parts of the world. Im not a snow lover so guess what...Im not going to live in Tahoe. Just as those who dont care for tourism should consider living somewhere else- maybe Corning, I dont think may tourists go there. "

Linda Ghiringhelli wrote on Apr 24, 2007 1:35 PM:

" It's sad that the City is prepared to pay $38,500 for HVS International to act as the crystal ball of the hotel industry, while it is cutting funding for D.A.R.E. and the juvenile diversion program. Isn't it the job of the private sector to determine which businesses will fail and which will succeed? Let the prospective hotel developers pay for their own study, and keep funding for juvenile programs. Without juvenile prevention and diversion programs, the costs to our community will be horrific. And I'm speaking only of the monetary costs ... "

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