NVR Logo
Ernest Gallo dies at 97
Tuesday, March 06, 2007
Save and Share Share
BERKELEY — Ernest Gallo, who parlayed $5,900 and a wine recipe from a public library into the world’s largest winemaking empire, died Tuesday at his home in Modesto. He was 97.

“He passed away peacefully this afternoon surrounded by his family,” said Susan Hensley, vice president of public relations for E.&J. Gallo Winery.
Gallo, who would have been 98 on March 18, was born near Modesto, a then-sleepy San Joaquin Valley town about 80 miles east of San Francisco. He and his late brother and business partner, Julio, grew up working in the vineyard owned by their immigrant father who came to America from Italy’s famed winemaking region of Piedmont.

They founded the E.&J. Gallo Winery in 1933, at the end of Prohibition, when they were still mourning the murder-suicide deaths of their parents. Ernest and Julio rented a ramshackle building, and everybody in the family pitched in to make ordinary wine for 50 cents a gallon — half the going price. The Gallos made $30,000 the first year.
It grew to become the world’s largest wine company by volume, a title since taken by Constellation Brands of New York. But Gallo remains second, selling an estimated 75 million cases under more than 40 labels.

“My brother Julio and I worked to improve the quality of wines from California and to put fine wine on American dinner tables at a price people could afford,” Mr. Gallo told The Modesto Bee on his 90th birthday. “We also worked to improve the reputation of California wines here and overseas.”
Ernest directed sales, devised marketing strategies and kept a short leash on distribution. Julio, who died in 1993, made the wine.

Gallo was no less tough on the people who worked for him as on those he battled for business. He also demanded total loyalty from his employees. In 1986, when he learned that two longtime Gallo executives were secretly planning to buy a winery of their own, he fired them on the spot.

Gallo was a courtly man who affected Old World manners. But in business he was tenacious, shrewd, aggressive, and secretive. He and others of the Gallo clan shunned publicity. The reason for the secretiveness, many of their former associates said, was the way his parents had died.

Fresno County records say their father, Joseph, shot their mother, Susie, to death in June 1933, then killed himself. That was two months before the founding of the Gallo winery.
No comments posted.
Comment Guidelines
The goal of the story comments section at NapaValleyRegister.com is to have an open, thought-provoking, civil community forum for all issues.
What gets your comment posted?
• Staying on topic
• Keeping your comment to 300 words or less
• Avoiding name-calling
• Addressing your comments to the message rather than the messenger
What gets your comment deleted?
• Personal attacks
• Derogatory remarks
• Name-calling of any sort
• Going off-topic
• Hate speech
• Racially-insensitive comments
• Implying guilt of a subject in a crime story before there is a court verdict
• Posting e-mail addresses
• Posting comments of a commercial nature
• POSTING WITH ALL CAPITAL LETTERS
• Linking multiple comments together with "to be continued..." to get around the 300 word limit.
The fine print
- Comments are either approved or denied. We do not edit comments.
- You are welcome to modify and resubmit a denied comment.
- Comments may take several hours to be posted.
- Comments posted are those of the writer, and do not necessarily reflect the opinion of NapaValleyRegister.com, its employees or its parent company.
- Do you have information on a story? Please go to our virtual newsroom to send us a news tip.
- If you feel a posted comment has violated our guidelines, please contact online@napanews.com or add a comment indicating you have an issue and our moderators will review the comment in question.
Search:
Web Search Powered
By Yahoo! Search
Napa Valley Register on Facebook
Copyright © 2009 Napa Valley Publishing, a member of Lee Enterprises, Inc.
Terms of Use | Privacy Policy