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Rogal moves ahead with his Napa Pipe vision
Monday, March 05, 2007
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While city and county leaders debate turf issues, Keith Rogal is marching ahead with plans for the largest residential-industrial development in Napa County history — bar none.

In slow-growth Napa, neighborhoods commonly go to war over subdivisions of a few dozen homes. In the county, a single misplaced residence can trigger a donnybrook.
Rogal’s plans for the 152-acre former Napa Pipe site, located just outside the city’s southern boundary, are orders of magnitude greater: 3,200 dwelling units, a half-million square feet of industrial space, a 150-room hotel.

Plans for the property include a riverfront promenade and plaza, multi-story townhomes, and preservation of elements tying the site to its history as a ship-building and metal fabrication facility.
The county is about to begin considering Rogal’s ambitious development plans, which have not yet been analyzed or tempered by the fire of public hearings.

City officials are not pleased. They fear the county could end up appending to Napa a new urban center with the population of a Calistoga or St. Helena without fully addressing city issues.
Rogal said he was not trying to pit city against county. The Napa Pipe site is outside the city limits, so his investment group, Napa Redevelopment Partners, has no choice but to seek development approval from the county, he said.

Whatever jurisdiction decides his project’s fate, Rogal rejects the idea that he is proposing a new city for Napa County.

“There is no desire or intention or plan that this is a city,” he said. “What makes sense is that this be a compact, high-density neighborhood of the type that Napa hasn’t had before.”

Think Browns Valley, but at 35-40 units per acre, a far more compact neighborhood, said Rogal, whose previous Napa County project was the high-end Carneros Inn development a few miles away on Highway 12/121.

While city officials may be anxious that such a large, complex development could be built west of Napa Valley Corporate Park without their approval, Rogal said community concerns will be addressed by environmental and fiscal impact studies.

He can virtually promise “that the city will not be fiscally burdened by development outside its borders,” Rogal said.

“What the residents will require ... is that their public service needs be met: fire, police, ambulance, schools, road maintenance. Those things can be handled by the county,” he said.

Rogal will likely ask the city to provide water to his project, which would require a four-fifths vote of the City Council. If that didn’t work out, he would pursue other options, he said.

How many people would live at Rogal’s new waterfront community? These will be smallish condos attracting mostly young adults and older empty nesters, Rogal said. At an average of 1.5 people per unit, Napa Pipe would be home to 4,800 people.

This is substantially less than if the units had typical Napa County occupancies of more than two people per unit. Under such densities, the population could be 6,000 or more, making Napa Pipe larger than any Napa Valley city except Napa, with 77,000 residents, and American Canyon, with 15,000.

Rogal is offering to pay for a consultant who would work full-time for the city to make sure that its issues are fully addressed by county studies. There is no reason this project can’t be win-win for the county and city, regardless of who runs the approval process, he said.

The county wants to preserve agriculture, yet be able to meet state and regional housing requirements. His project will do this, while making better use of a former heavy industrial site that has toxics issues, he said.

Residential development is generally a financial loser for the city, which is struggling to raise new revenues to boost services to residents, Rogal said.

The Napa Pipe residents would shop and dine in Napa, boosting city sales tax revenues, Rogal said. If the project were to contract for city services, Napa would receive full compensation, he said.

Although his development would have 50,000 square feet of stores and restaurants, this is a relatively small amount — the equivalent of a neighborhood shopping center — and would not compete in a significant way with city businesses, he said.

Rogal asks that city and county leaders value his project for the needed housing it will provide for people who work in Napa but have to commute from out of county.

Some 13,000 people commute to work here, many because there is not affordable housing in Napa, Rogal said.

There are 10,000 jobs within a short drive from his project, Rogal said, with the south county’s industrial and commercial base still growing.

“It doesn’t make sense that you have all this job growth, but you don’t allow anyone to live by the jobs,” he said. “The essence of a good community is you have a balance of jobs and housing.”

Of the 3,200 units, 640 would be set aside for low and moderate income buyers, he said. The rest, because of their reduced square footage, would be less expensive than the big homes that now dominate Napa County’s new housing market, he said.

A moral argument can be made for his project and its housing benefits, Rogal said. To kill his project is to say “your kids aren’t welcome here, your workers aren’t welcome here.”
37 comment(s)

Roger wrote on Mar 5, 2007 8:48 AM:

" Rogal is like all the rest of the elietist gang. Joining former Mr. Mayor Henderson and his partnership cronies. He wants to promote more urban spral and create rolls of money to line the checkbooks and his own pockets without giving 2 cents back to the community, mostly low-income and the homeless. I know Mr. Rogal and he presents the nice guy image, but wants to join the eletists in continuing their campaign to ruin Napa ( which is already ruined) and promote Henderson's agenda of a "World Class City" Rogal, why don't you take your partners of eletism and leave town. Napa would be better off without you. "

Napa Native wrote on Mar 5, 2007 10:06 AM:

" "A moral argument?" This guy makes me sick!! This is all about greed. "

Buzzy wrote on Mar 5, 2007 10:31 AM:

" The site is not located in the Napa City limits. How is he going to get city water? The city has denied water hookups to people in Coombsville area because they are not in the city limits. So, again I ask, how is Rogal going to get city water for this project? I would like to see the squirm that someone goes through to answer this question? "

Mel wrote on Mar 5, 2007 10:39 AM:

" Enough condos for the young (unmarried and chidless) and the elderly. How about our children who want to live, work, buy a home and raise children in the town they were born and raised. This won't be helping them either. These condos will let the out of town wealthy buy a weekend retreat. Help ! Enough already. "

Afternoon wrote on Mar 5, 2007 11:06 AM:

" The best moral argument can be made to deny the project. The reason is that we don't trust Mr. Rogal after he developed the Carneros Inn with hundreds of houses accessing Carneros HWY (State HWY 12) the most dangerous 2 lane highway in California. There were absolutely no traffic mitigations made by him nor required by the county. The moral to this story is the old addage: Once bitten, twice shy. "

Napa Pipe Project or Projects? wrote on Mar 5, 2007 11:37 AM:

" I don't care how he wants to spin his story, 3,200 homes, restaurants, stores and a hotel sounds a lot like a city to me. Mr. Rogal, welcome to Napa. When the people have had their say, your attempt to force this project down our throats will seriously jeopardize the future of your project. Hope you can hold on to it for 10 years without developing. That is how long your proposal will be debated in court. "

right on Mel wrote on Mar 5, 2007 11:47 AM:

" The people who will be purchasing these (no doubt very unsightly) housing units will be mostly yuppies from out of the area and a few retirees. This is nothing but bad news for us locals, particularly those of us who want to raise families here in the good town that we remember growing up in! More traffic and congestion, more rude people, more ugliness and sprawl. This character Rogal is shameless and greedy, and if our local govt has any guts or decency left whatsoever they will oppose his plans. He thinks he can just roll in here from back east or wherever it is he came from and rape the land as he pleases. Well we've already been kicked in the teeth (the Carneros Inn), lets not let it happen again! "

Pipe job wrote on Mar 5, 2007 1:11 PM:

" Here is another example of a failure to plan by the City and County Planning Commissions. The area is not zoned for high density residential nor anything else Mr. Rogal needs. But the "the county is about to begin considering it"...? How can they begin to consider it? It's not in the plan! Oh, I know,ce no one in the planning commission even knows the definition of the word "plan". To them its "jump" at the whim of the developer. We have something that the voters passed several years back called the 2020 plan. It states that there will be no major changes in the county land use til 2020, and then not without a vote of the people. Dear Napa County Planners: I suggest you send Mr. Rogal packing now, because this will not be settled without a fight and a lesson in good planning. "

Coombsville resident wrote on Mar 5, 2007 2:01 PM:

" The city has denied us water hookups for many years beacause we are not in the city limits. It is now one of those things the lawyers call a precedent. How could 4/5 of the city council possibly vote to give Rogal city water? "

Flizzy Dermond wrote on Mar 5, 2007 3:10 PM:

" First the flopped Carneros Inn....Now Housing on the Napa Pipe site. Rogal is a joke. He and his partners including Rich Ed Henderson need to take a flying leap off Mt. St Helena. No one wants to promote this guy, He's living in la-la land. He's a laughing joke! All he wants is in reality for himself and his so called "Partners" Yes folks the same ones that brought you in living color a needless inn now poluting the land what was once rolling hills and beauty. Give us all a break and fly away Rogal! "

Crazy wrote on Mar 5, 2007 3:18 PM:

" 35-40 units per acre??? Are you kidding me? Given you could not build on EVERY square foot - walk ways, fire access, some landscaping - that would make these units around 800+/- square feet. We might as well call it Napa Pipe Projects. These are destined to become low income, multiple family, crime infested projects. Pulling the resources of our already under staffed police department out of town. This is crazy. "

Life-Long Napan wrote on Mar 5, 2007 4:20 PM:

" What's amusing about this Rogal character is how he cloaks his endeavors in a tone of wholesomeness. He claims that through his projects he is "doing something good for the community" or "creating unique 'Napa style' architecture" (this from a guy who has only been here a couple years) or some other such crap. In reality he and his cronies are out to make a pile of money for themselves and they don't care who gets hurt in the process. The good folks who live in the Carneros region fought his project there tooth and nail, yet he still pushed it through. He is a smooth talker who projects the 'nice guy' image while pushing his agenda of ruination for this beautiful area. It's a shame we don't have any real community leaders willing to put him in his place and send him packing. "

Well, well wrote on Mar 5, 2007 5:40 PM:

" Rogul moves ahead with his vision....only if we let him. If this project happens as planned, you can bet on how I'll be voting for those in charge of the county now. "

understand the General Plan wrote on Mar 5, 2007 7:48 PM:

" People seem to think that planning commissions and Boards can randomly approve or deny projects. The law is on his side. If he can jump through each hoop, he wins. There is nothing subjective to it, unless they do a full blown EIR. Then even at the end of that the County can say we understand that it damages the red toed Gila monster, but we are OK with that and approve it anyways. When asked about water and he says Napa will provide it and if they don’t we will find other sources, FIND THEM, the entire State is hurting for water. "

Les wrote on Mar 5, 2007 8:26 PM:

" The Napa Pipe area is an eye sore from any angle, the river, corp park and from the college. My only problem with this project so far is that I don't want to pay for the infrastructure. The schools, the roads, the over passes the fire house etc. I feel the developer should take on the burden for paying for these things in order for the project to get considered. "

Jim wrote on Mar 5, 2007 10:21 PM:

" On the subject of water, the Napa Pipe and Syar properties have GIANT water wells dating back decades. Currently the wells serve all of the quarry and factory needs. It is possible for the developer to use well water for the development. I suppose, a large storage tank on the quarries hillside and a treatment facility could provide all the water they need. The wells could also augment the cities supplies in times of drought and provide revenue for the development "

Napan wrote on Mar 6, 2007 1:03 AM:

" Les... better a few abandoned industrial structures than an ugly and congested housing development. An eyesore indeed. "

steve wrote on Mar 6, 2007 8:56 PM:

" Here we go again. A developer who says that he will build affordable housing. Right. We must fight this, and I urge the residents of Napa to take action now with letters and calls to the city council. We must show developers that we will not fall for their lies. Our infrastucture will not be able to handle another 4800 residents. Stand up and be heard!! "

Coombsville Resident wrote on Mar 7, 2007 7:18 AM:

" If the city gives Rogal city water, the city must also provide hookups to every other property outside the city limits. Its only fair. "

it's worse than that steve wrote on Mar 7, 2007 2:57 PM:

" If this creep gets his way we will getting at least 10,000 more residents. Chalk one up for Rogal's ego and bank account, wave bye bye to our quality of life and our scenic beauty. "

Afternoon wrote on Mar 7, 2007 4:12 PM:

" No, I don't chalk one up for him. He faces a tough fight and we should not give up as easily as you say. Every person can have an effect if he/she simply writes a letter to the editor and shows up and speaks at the hearings. You don't need to be vicious or combative, just state the facts against the project. But, don't give up. I was going to give up last year on the fight against Measure H but I stuck it out and we beat big government hands down. there are some good and organized anti-tax and anti-government organizations that have organized in Napa from Measure A and H and they are going to need our help to fight the Napa Pipe Job. "

Coombsville Resident wrote on Mar 8, 2007 7:33 AM:

" All of Coombsville including the area up to Silverado CC is impacted as a groundwater deficient area. It is a known fact that we need city water here because of the shortage of groundwater. Some residents have to truck water in just to be able to live in their homes. The city denies us water. If the city gives Rogal water, they have a moral responsibility to give use water and should start installing the pipes now if there is even a thought that they might give Rogal water. This is no way to treat loyal long term residents to favor some new development "

Jean wrote on Mar 8, 2007 8:59 AM:

" Gee, I doubt that any of you have even seen the plan Rogal proposes. I say take a wait and see stance. Let the proposal go through the process and debate it when we have the facts. I'm not for or against the project....yet, but need to keep an open mind. "

no Jean wrote on Mar 8, 2007 11:12 AM:

" We have more than enough info on this awful project, and we must fight it. Judging by the sentiments expressed here, I think that if everyone does what they can, we will have and exceptional chance of winning this. "

HEY JEAN wrote on Mar 8, 2007 5:07 PM:

" The project is out there for you to see 3200 units a real ghetto to suck up public funds. Wedged in to an industrial site capable of employing hunderds of people at reasonable wages. Tell the city and county to get off their duff and start seeking employers that pay more than minimum wage clerk and resturant jobs. "

NEVER wrote on Mar 8, 2007 7:31 PM:

" A 3-4,000 unit condo slum in 7-story buildings? Never, never, never. "

Fight with your vote wrote on Mar 8, 2007 7:35 PM:

" Supervisors have to approve. Some are coming up for re-election. We must listen to them closely and vote accordingly and in meantime let them all know this is unacceptable. "

Show me the money wrote on Mar 8, 2007 10:14 PM:

" Who is the big money behind this? Not Rogal and Henderson. "

have you seen his stuff wrote on Mar 8, 2007 11:44 PM:

" Take a look at he cracker box design he sold the county on his last project. this guy is a developer period he is not interested in the quality of life in nap only his pocket book and what hte city and county caan put into it. ever wonder why manufacturing goes off shore? because wages are too high? or maybe we just don't want to work at jobs that make something physical. build a bunch of cracker box homes available to a small percentage of working class people but sell the rest to cracker box dupes. shcools, police, fire, road maintanence or oie in the sky expanded tax base. "

Well Driller Man wrote on Mar 10, 2007 1:37 PM:

" I drill wells fro a living and the site around Syar Quarry has a very large aquifer under it. I was hired to drill some Ag well in the area and I found very good water. In my opinion, the site could support 5000-1000 gallon per minute wells without impacting sensitive areas around the Coombsville area. With the expected well flow in that area, come water could be sold to cities who want water. Just a thought..... "Whiskey is for fighting, water is for fighting." "

Thursday wrote on Mar 10, 2007 4:40 PM:

" I thought whiskey was for drinkin! Anyway it works for me. I Rogal can get well water, ok. But, he's not gettin city water, no way, end of question. Coombsville residents will rise up in revolt. "

Native Napan wrote on Mar 11, 2007 8:22 PM:

" There are plenty of other reasons to oppose those disastous idea other than just water concerns. Who does this developer guy think he is anyway, that he can just roll in here from back east and do whatever he wants, and to hell with the consequences for our quality of life?!! "

A Valley Resident wrote on Mar 12, 2007 12:15 PM:

" I attended Mr. Rogal's presentation on this project and was very impressed with his ideas and conversion of a industrial eyesore into a feasible, affordable development. I get the impression that most people commenting on this forum are long on opinion and short on facts. Attend one of his presentations and then comment "

CpnDon wrote on Mar 12, 2007 12:32 PM:

" As a concerned citizen, the one element missing in this discussin is a marina on our river. Napa was born a river city and it should remain a river city. Napa Pipe was originally a shipyard with all the necessities for a world class marina capable of mooring all but the largest ocean going vessels. A world-class marina on this property would be a huge economic engine, clean, environmentally freindly, and provide recreation and a water transportation hub unequalled by any other community in California. The bones are there. It just needs polishing. "

another valley resident wrote on Mar 12, 2007 8:14 PM:

" An industrial eyesore? There are still businesses operating and employing people on the land there! As someone mentioned before, it is important to keep at least some land available for industrial use. You know what's a real eyesore? Rogal's god-awful carneros inn; this new thing will be even worse. So you attended one of his "get-everyone-on-board" presentations, that means nothing. Apparently he is a persuasive person, but one only need consider this new proposal for a moment to realize that is illegal, unreasonable, and unwise. Any sane resident of Napa county will be against this ridiculous new development. I encourage everyone to start writing letters to the local govt as well as letters to the editor, so we can stop this wretched thing in its tracks. "

Excited wrote on Mar 15, 2007 2:52 PM:

" Um Hello? Do you people realize that Napa is GOING to change? Napa NEEDS to change. The city and county will have to, oh my goodness, yes, GROW (gasp!). Guess what people, change is coming. I have been to Mr. Rogal's presentation and personally love the idea, I am young though and have a much more open mind. And calling it the Napa Projects?? So just because it going to cost less than 1.2 million dollars, like most places cost here, means its going to be a ghetto? And another thing - I personally love the Carneros Inn. I am sorry Mr. Rogal turned it into a beautiful resort (which is one of the things this valley depends on - tourists and jobs in hospitality) and didn't keep the "rolling green hills." Do you remember what was on that rolling green hill before the Carneros Inn? A junkyard and sewage ponds!! But yes, that is much better to look at. Goodluck stopping this project. I can't wait for it to happen. "

Hey Excited wrote on Mar 16, 2007 12:03 AM:

" Guess what I am probably younger than you; I am 20, have grown up here in south Napa, and I HATE the ugly carneros inn and this awful new project, and I intend to do my part as a local citizen to oppose it. And you know what, Rogal will probably be unsuccessful in his efforts to grease this thing through. This proposed development is unlawful and against the will of the people of Napa county. What is it that you do not understand about the general plan; it clearly says no new changes to county land use before 2020, and only then if the people vote on it. The Napa Pipe land is zoned for industrial use, NOT for housing, you get it? You say that "Napa needs to change": into what, exactly? A congested, ugly place reminiscent of San Jose, Los Angeles or even Solano county? I say no thank you. If you enjoy urban sprawl, then move somewhere else instead of staying here and trying to screw up my hometown. "

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