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Coca-Cola and unsigned British ska band settle dispute over ‘Ninja’ song and video
Tuesday, January 30, 2007
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LONDON — Coca-Cola Co. has reached an agreement with an unsigned London ska band over the global soft drink giant’s use of the band’s material in TV ads.

The band, called 7 Seconds of Love, had argued that Coke used their video and song “Ninja” without permission in a South American commercial for Coca-Cola Light.
Coke agreed Monday to an out-of-court settlement. The ads have been taken off the air, and the band retains all the rights. The amount of the financial settlement wasn’t disclosed.

“They (Coke) have a policy of not litigating against bands and we came to a nice agreement,” said lead singer Joel Veitch, animator of the video.
The band had only learned of the advertisement when a fan asked about it.

In a statement, the company said: “The Coca-Cola Company has a long history of working with some of the best artists around the world. The creative talent of 7 Seconds of Love is quite evident and we wish them all the best in their musical endeavors.”
Veitch said “Ninja” will be rerecorded and released in the next few weeks.

“It’s really good for the band. You never know, maybe we could get into the charts,” he said. “We’ve never had the money to do a very good job, but now we’ve got into a good studio and have got a fantastic management team behind us.”

Veitch said the settlement could mean that 7 Seconds of Love can finally play in front of big crowds.
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