Mysterious ‘Meth Coffee’ launches in San Francisco

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Friday, January 12, 2007

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By RON HARRIS
Associated Press Writer

SAN FRANCISCO — A mysterious San Francisco company has launched an equally mysterious product aimed at coffee drinkers seeking an extra boost. The company and the product share the same name — Meth Coffee.

It’s a thinly veiled reference to methamphetamines, but the company admits there is no meth in its coffee — just rich arabica coffee beans and something a little different called yerba mate.

Yerba mate comes from South America and is used to make teas and coffees there. Sellers of yerba mate products claim it raises your energy level, so pairing it with already caffeinated coffee beans could provide quite the boost.

“If you’re just trying it for the first time, don’t throw back five cups like regular coffee. Ease into it. Have a little. Feel the rush, the euphoria, the smooth-edged high. Then go for more, if you want,” the company said on its Web site.

The product, which went on sale Wednesday, is available only at the site.

But don’t try asking the brains behind Meth Coffee for his secret recipe. His identity is hidden from view at this point and he only goes by the name ‘The Roaster.’

Meth Coffee’s questionable product naming strategy is similar to the tactics of Las Vegas-based Redux Beverages LLC, which recently introduced its energy drink, Cocaine. That product, like Meth Coffee, contains no actual illegal substances, but does offer the drinker an energy boost thanks to caffeine and guarana, a South American seed that purports to be an effective stimulant.

1 comment(s)

charlotte wrote on Jun 27, 2007 1:47 PM:

" The coffee is wonderful. Great flavor!. I don't get all jittery as I do with regular coffee. My first order arrived at my door within days. My second order though has been hard to get a hold of. It has been 3 weeks since I ordered my second time and have had nothing but problems. I have litterally placed 6 orders, one by phone and I still am getting no where. I have tried ordering 6 bags each time. You would think customer loyalty would be great for a start up company. If the coffee was not so good I would not care. Well I will keep on trying. "

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