Feeling caliente? How about muy sexy or que sassy?

Then Ernesto Delgado has a T-shirt for you. This Napa native and graphic designer has created a new clothing line and he's hoping it's a hot one.

Capitalizing on the newest trends in the multicultural market, Delgado's new venture is called Spanglish Tees.

"Being Latino, I always wanted to do something that related to me culturally," said Delgado.

A clever combination describing the fusion of Latino and English culture, "Spanglish" refers to the bilingual words that many second and third generation Latino's have adopted.

Catch phrases like "Muy Sexy," "Latin Candy," and "Latina" represent the "Hurban" phenomenon, the co-mingling of Hispanic and urban life, said Delgado.

"Traditional Latino culture is coalescing with mainstream American culture and creating something brand new," he said.

"It's the way we talk," said the 35-year-old Delgado, of Spanglish. "We speak English but live Latino," he said.

According to 2004 U.S. Census reports, one in seven Americans are Latino. Between 2000 and 2050, nearly 67 million people of Hispanic origin will join the U.S. population as the country's Hispanic population increases from 12.6 percent to 24.4 percent.

"It's evident, how large the Latino market is, and the buying power of Latinos," said Delgado.

By both speaking and thinking Spanglish, Delgado developed his own brand, logo, products and Web site. His online shopping site sells the designer's hip Latino themed clothing.

At spanglishtees.com, shoppers can purchase a variety of fashions proclaiming a range of expressions. T-shirts including tank tops, spaghetti straps, and V-necks come imprinted with more innocent phrases like "Got Tequila?," "Deliciosa," "Besame" (kiss me) and "Spoiled Latina," while the more provocative "Pegame" (spank me), Quieres Leche? (want milk?) can be found on tiny Tees or one-shouldered styles.

Spanglish Tees are also available in men's and infant sizes, said Delgado.

"Grandparents and parents go crazy over cute things that express baby like mijo or mija; short for "my girl." It falls within the Spanglish culture," he said.

This Napa native recently kicked off his new business with press releases to promote his new line.

"It's a Culture, es un Estilo de Vida!," proclaim Delgado's materials.

His mission: "To provide cross-cultural bilingual fashions inspired by the in-between space where English and Latin cultures collide. Our purpose is to make it easy for people everywhere to express themselves," his statement reads.

While his Sacramento-based graphic design work provided Delgado the freedom of small business ownership, he sought more.

"I want to create something large, something big, not just Tee shirts," said Delgado.

"I love design, it's my passion, yet I want to work for myself. With Spanglish Tees I am my own client, I can do it how I want," he said.

The designer believes he's found a niche. "No one has taken Spanglish to clothing," said Delgado. "It's a conversational piece. People like to express themselves."

"There are some similar businesses but they are more political," said Delgado. "I wanted to appeal the overall Latino market, not just Mexican."

Until Spanglish Tees takes off, the businessman, who divides his time between Napa and Sacramento, relies on his graphic design business called eFire Creative to help pay the bills.

While he is the primary partner in Spanglish Tees, he does have one backer as a silent investor.

"My main goal is to get our product into the big stores. Maybe have some larger companies look at us; take us on board to another level," he said.

"We are a business and brand that a place like Target would consider and not just think, 'They're a flea market T-shirt vendor.'

"We keep a professional look. We're not taking short cuts. We want to take it to a greater level."

Response has been huge, said Delgado. "People love expressing who they are. They are not used to seeing things in Spanish. This is a strong concept that they can relate to."

"Be yourself. Expresate."